Beth Chang Email & Phone Number

Manlius, Us

Manage a diverse team of eight staff members and two contractors, fostering collaboration and goal alignment while efficiently handling team workload through project management software and regular 1-on-1 meetings.Establish and nurture key relationships with advertising agency, SEO agency, and photo studio.Control of marketing budget, ensuring cost-effective initiatives and optimized resource allocation.Creative oversight for all marketing campaigns, ensuring consistency in layout, messaging, and company voice.Successful launch of Stickley's e-commerce platforms. With oversight of the online brand collector’s shop, managing the entire product lifecycle, and launch of a paid membership program.Direct biannual product launches, providing comprehensive support through photography, renderings, and video content. Spearheading a fresh direction for collection marketing with redesigning catalogs, web pages, and in-store signageDirect the retail marketing strategy, overseeing TV, print, radio, outdoor, search, paid digital, social, and email campaigns. Effectively transitioned 20% of advertising spend from traditional TV and Cable to OTT and digital advertising.

Manlius, Us

Talent development of a new in-house creative team. Mentoring marketing teammates. Direct consultation with president and executive management.Establishment of new standards for all visual executions. Responsible for creative direction, review, and approval of elevated brand assets. Management of enhanced agency campaigns for retail execution.Strategic content development and storytelling through launch of a monthly blog, establishment of retail magazine, and conception of brand lookbook.Lead the vision of product launch campaigns at furniture market with sales materials, collection branding, showroom visuals, and tactical collaborations.Marketing and creative plans for promotional periods including direct mail, TV spots, national print ads, and digital advertising assets.

Aurora, Ny, Us

Head of in-house creative marketing team, developing and mentoring a staff of eight.Set creative strategy for the brand in collaboration with the Chief Marketing Officer and Chief Brand Officer. Partner with marketing peers on strategy and idea generation.Execute company creative action plans and content creation for numerous marketing platforms including catalog, web and e-mail, blog and video, social media, user generated content, and influencer marketing.Build a world-class catalog from product merchandising, creative conception of images and editorial content, to photo shoot direction and management.Create and manage creative budgets for direct and corporate creative services with profit and loss responsibility for creative services budget.

Aurora, Ny, Us

Lead and direct an efficient creative in-house department of eight, including graphic designers, photographer, videographer, and copywriter. Hire and coordinate up to 15 freelancers, comprised of art directors, photographers, stylists, assistants, and copyeditors. Provide direction, review, and approval on creative assets and collateral generation for all company divisions including corporate, product development, retail, and wholesale teams.

Aurora, Ny, Us

Responsible for planning and producing all catalog titles: layout, photoshop, print production, proofing, and attending press-checks. Contract negotiations with print and paper vendors.

Aurora, Ny, Us

Started at the time of the company’s first direct mail catalog and as the first full time member of the graphics department. Initial success with the following awards:Silver, Annual Multichannel Merchant Awards, Home and Gardening Catalog, 2006Silver, Annual Catalog Awards, New Consumer Catalog, 2005

Same role as at MacKenzie-Childs, under Aurora Holdings LLC.

Same role as at MacKenzie-Childs, under Aurora Brands LLC.

Ithaca, New York, Us

Play an integral role in the design, development, and maintenance of the Johnson School web redesign. Manage, select, and format digital images for ongoing website.Supervise and schedule video recording of school events and photography shoots; manage and edit photos for print and electronic media.Johnson School Web Team, Team Outstanding Contributor Award in 2003

Ithaca, New York, Us

Communicate brand guidelines, assist other departments in implementation of school brand, and coordinate brand management with outside vendors.Design and produce an array of marketing materials: PowerPoint templates and presentations, fliers, posters, event materials, e-mail newsletters, and interactive multimedia CDs.

Production of limited edition and one-of-a-kind sculptural lamps inspired by nature, from design to manufacturing and inventory.

Master Of Fine Arts - Mfa, Sculpture

Bachelor Of Arts - Ba, Fine And Studio Arts

Associate Of Arts - Aa

Education record