Barbara Correa Email and Phone Number
Barbara Correa work email
- Valid
- Valid
Barbara Correa personal email
My name is Barbara, and I have extensive expertise in marketing, including CRM, loyalty strategies, email program management, SMS program management, and direct mail program management.I am a dynamic marketing professional specializing in lifecycle marketing, customer experience, and AI-powered content design. I excel at developing comprehensive CRM strategies, enhancing customer engagement, and driving loyalty through personalized communication and innovative content solutions. I am proficient in leveraging AI tools for copywriting and content creation to maximize impact and efficiency.I am committed to delivering exceptional strategies that exceed organizational expectations, fostering mutually beneficial outcomes for all parties involved!
Groupe Party Expert Inc
View- Website:
- party-expert.com
- Employees:
- 68
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Groupe Party Expert IncUnited States
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Senior Manager, Email Marketing StrategyParty City Sep 2022 - PresentWoodcliff Lake, Nj, Us• Spearheaded Email, SMS, and Direct Mail marketing programs focusing on Lifecycle Marketing and CRM personalization to enhance customer engagement.• Developed AI-enhanced content strategies for Email, SMS, and blog channels to increase conversions and audience engagement.• Integrated direct mail into the omnichannel marketing mix, enhancing customer touchpoints.• Designed and implemented triggered journey series leveraging AI tools to drive automated and personalized experiences. -
Marketing Strategic Planner (Freelancer)Mais Que Isso Jun 2017 - PresentRio De Janeiro, Rj, Br• Developed and managed marketing strategies for clients across various industries, analyzing benchmarks from the USA and Europe.• Wrote weekly content on Relationship Marketing strategies for Mais Que Isso on social media platforms.• Conducted research to provide strategic insights and recommendations for clients, enhancing their marketing efforts. -
Senior Crm Marketing StrategistRaymour & Flanigan Furniture And Mattresses Jan 2022 - Aug 2022Liverpool, Ny, UsLead CRM marketing efforts, leveraging a combination of email, direct mail, and SMS to continue building a cohesive omnichannel communications strategy.Execute and contribute to the development of a formal loyalty program.Utilize customer data and life-stage triggers to develop customer journeys that maximize customer retention and lifetime value.Contribute to creative direction.Build/Lead our internal CRM marketing team and manage external partner relationships.Enhance our acquisition strategy to grow our email and SMS membership.Partner with internal teams to optimize post-purchase communicationsPartner with financial institutions that support online and offline customer financing optionsEvaluate external tools and resources to automate and scale our CRM marketing efforts. -
Crm Markering StrategistRaymour & Flanigan Furniture And Mattresses Sep 2020 - Dec 2021Liverpool, Ny, Us• Developed and executed CRM marketing strategies to enhance customer engagement and loyalty.• Utilized customer data and life-stage triggers to create effective customer journeys.• Collaborated with internal teams to optimize post-purchase communications and grow email and SMS membership.
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Marketing Coordinator For International OfficeMetro World Child Feb 2015 - Sep 2020Brooklyn, Ny, Us• Managed global communications for international offices, ensuring cultural alignment and compelling messaging.• Launched innovative global communication strategies, incorporating AI tools for multilingual donor engagement.• Developed and distributed channel-specific content (Email, SMS, blog) tailored to international markets.• Reduced payment delinquency to zero, recovering over $25K from donors.• Implemented data-driven personalization efforts to improve donor retention and engagement.• Coordinated complex marketing initiatives, demonstrating strong project management capabilities.• Designed and executed donor engagement strategies, increasing sponsor and donor participation.• Raised over $8.3M in donated products through targeted fundraising campaigns. -
Gift In Kind CoordinatorMetro World Child Feb 2015 - Jun 2019Brooklyn, Ny, Us• Developed and implemented a fundraising plan for a gift-in-kind donation program, targeting potential sponsors and donors.• Identified key prospects with close links, aligned interests, and high donation ability from vendors and suppliers.• Attended networking events to connect with companies, individuals, and faith groups in the community.
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Crm ManagerSesc Rj May 2013 - Jan 2015Rio De Janeiro, Rio De Janeiro, Br• Directed Lifecycle Marketing and CRM initiatives to improve customer retention and engagement.• Developed customized communication channels (SMS, email, blog) to support targeted outreach.• Launched a text messaging channel for direct client communication, improving response rates.• Enhanced engagement through personalized messaging strategies based on customer insights.• Oversaw end-to-end program management for marketing initiatives. -
Crm ManagerEnjoy Rio Oct 2012 - May 2013Rio De Janeiro, Rj, Br• Oversaw database marketing efforts, leveraging lifecycle insights to boost customer engagement.• Developed targeted personalization tactics to increase customer loyalty.• Directed Lifecycle Marketing and CRM initiatives to improve customer retention and engagement. -
Database Marketing Planner Supervisor (Dbm)Fcb Global Feb 2011 - Nov 2011New York, New York, Us• Supervised relationship marketing planning for major accounts including TIM, O Globo, Aggreko, Kraft Foods, and SC Johnson.• Led qualitative survey on crowd-sourcing for app on Facebook targeting low-income teens, winning Silver Effie Awards.• Collaborated with cross-functional teams to drive revenue growth and enhance customer engagement. -
Crm ManagerMercatto Jan 2006 - Feb 2011Rio De Janeiro, Rj, Br• Directed CRM initiatives, loyalty programs, and employee engagement strategies at Mercatto in Rio de Janeiro.• Launched a successful customer loyalty program, enhancing brand affinity and retention.• Trained sales team and stakeholders on marketing communication, emails, campaigns, events, and awards.
Barbara Correa Skills
Barbara Correa Education Details
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Pontifícia Universidade Católica Do Rio De JaneiroBachelor Of Communication In Marketing And Advertising
Frequently Asked Questions about Barbara Correa
What company does Barbara Correa work for?
Barbara Correa works for Groupe Party Expert Inc
What is Barbara Correa's role at the current company?
Barbara Correa's current role is Email Marketing Strategy Senior Manager (Remote) at Party City.
What is Barbara Correa's email address?
Barbara Correa's email address is bc****@****gan.com
What schools did Barbara Correa attend?
Barbara Correa attended Pontifícia Universidade Católica Do Rio De Janeiro.
What are some of Barbara Correa's interests?
Barbara Correa has interest in Children.
What skills is Barbara Correa known for?
Barbara Correa has skills like Dos, Digital Marketing, Operating Systems, Crm, Marketing, Market Planning, Digital Strategy, Online Advertising, Marketing Strategy, Advertising, Portuguese, Google Analytics.
Who are Barbara Correa's colleagues?
Barbara Correa's colleagues are Ayanna Holder, Manon Gamache, Cristina Gallucci, Yves Gougeon, Catherine Marsolais, Ophélie Masson, Sandra Sanchez.
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