As a seasoned Director of Marketing with years of experience at Hales Creative, I bring a wealth of skills and expertise to the table. I excel at developing and executing successful marketing strategies for both internal and external stakeholders, leveraging data analysis, brand management, and tactical implementation to drive business growth.My technical skills in web design and development are extensive, including proficiency in HTML5, CSS, PHP, JS, SQL, and WordPress. I am also a master of Adobe Creative Suite tools (InDesign, Illustrator, Photoshop, and XD), and I am experienced in conducting thorough research, including competitive analysis, brand and marketing audits, RFP responses, and contract negotiation.In addition, I have a strong track record of managing client accounts and projects, from initial needs analysis to ongoing support. I am a skilled leader and communicator with a collaborative approach that fosters teamwork and encourages innovation.As an educator, I am passionate about sharing my expertise and skills with others and translating these skills into effective teaching strategies in the higher education classroom. Whether working with students or colleagues, I believe in the power of effective communication and collaboration to drive success.

Assist the planning, development, and execution of client's marketing, advertising, and sales initiatives. My primary responsibility was to facilitate growth and generate revenue through creating a comprehensive plan to promote brand loyalty and recognition, attain a competitive advantage, and turn customers into loyal clients.With the rise of new media, increasing sales and service touch points, and refined targeting of audience, an adaptable yet broad-reaching marketing team is required for your organizations' success. There is high demand to understand the needs, wants, and preferences of your target audience and current clients. I applied strategy to marketing communications, sales management, new business development, and client relationships. Ensured clients organization's message was clear, concise, and distributed across the best channels to reach targeted audiences in order to meet revenue and sales objectives.In today’s fast-paced and technologically advanced world, this meant seeking out new ways to deliver the message through the web, mobile platforms, video, and social media. While leveraging the power of traditional media such as broadcast, print, promotions, presentations, and word of mouth. I offered highly skilled specialization through partnerships with experts in these channels. My focus was on bringing in new clients and maximize the potential of current clients.Skills developed—client consultation; marketing plan: writing and implementing, goals, strategy, and tactics; persona identification and creation; social media: content creation, data analysis, social interaction, SEO/SEM, customer service; pay-per-click (PPC) advertising: analytics, ad content, landing pages, and Adwords; email marketing: content creation, list building, email design, and understanding SPAM laws and regulations; Google Analytics; networking and relationship development

In this role I negotiated contracts with government agencies to use our platform to manage their state continuing education requirements for licensed professionals contractors, I began the process of expanding this into other sectors including cosmetology and pest control. I also negotiated with online education providers (360 Training, RedVector, and others) to provide the CE courses within our system and as required by our agreements made with the state governing agencies. Performed market research to gauge cost-efficiency of expanding services into additional industries. Negotiated satisfactory agreements with customers and suppliers. Managed API integration and custom web portal design projects for each client. Managed client relationships including on-boarding and integrations. Initiated improved marketing strategies for Facebook, Google+, Twitter, LinkedIn, and YouTube. Led quality assurance efforts for web-based solutions and coordinated with the development team to solve technical issues and concerns of clients. Audited Statements of Work (SOW) for accuracy and compliance.Skills Developed—government (large entity) contract negotiation and account management; product management, agile, scrum, quality assurance testing (QA), SOW: writing, audit, and compliance

Four Trees Grounds Maintenance was a business I started, managed, and then sold after 9 successful years. During this time I learned many skills and gained insight into all areas of business.Business Development and Marketing: I doubled revenue in consecutive years early on, then maintained and still grew during major the economic crisis in the US. Over the years I expanded from simple yard maintenance into full-service—fertilization, pest control, minor landscaping, sprinkler repair and installs, and snow removal. I grew the business in residential, commercial, and HOA’s care.Operations Management: I managed all operations for the organization. Organizing labor and equipment resources to effectively meet and exceed the expectations of our clients. I improved efficiencies to increase profits over time.Skills developed— Customer experience design, operations, improved efficiencies, business development, service contract negotiation, business management, project management