⛅️Bruce C Wilson Email & Phone Number

Fullerton, CA, US

• Lead Product Marketing and Product Management for SaaS, web-based government opportunity management system and CRM specifically designed to help small and medium-sized companies find, manage, and win Federal government.
• Product Marketing: content creation for sales enablement and email campaigns, go-to-market, webinars, product evangelism, resulting in a 27% increase in CRM SaaS customers in 2018.
• Product Management: market research, agile backlog creation/management, competitive and roadmap,
• Other: Business Development, sourcing integration partners, funding, and Federal government relations

Tustin, California, US

• Reporting to the CEO, led Product Marketing and Product Management for international small-to-medium enterprise ERP and integrated CRM software company. Led Strategic Alliances to enhance product portfolio.
• Drove various outbound marketing campaigns and provided content including targeting medical device manufacturers resulting in an ROI ratio of 4:1 in incremental revenue vs. campaign expenses. Generated over $16M in.
• Created cloud, and SaaS strategy including go-to-market and pricing resulting in over 200 new customers and over 300 existing customers on the cloud
• Drove full product lifecycle management as agile product owner and product marketing activities for new SaaS and Cloud CRM integrated to ERP. Defined, managed development and rolled out a new Salesforce.com CRM.
• Drove requirements analysis and marketing for SYSPRO’s mobile framework (Espresso) and related core mobile apps. Executed campaign that increased mobile apps downloads over 300%
• Created company’s first alliance program. Enhanced product portfolio by filling gaps in core ERP offering with over 25 third party partnerships (started with 11) and internally developed modules resulting in over a.

Pittsburgh, PA, US

• Drove Product Marketing efforts for wireless and mobility solutions for carriers/operators around the globe including the industry leading connection management software (QuickLink) for PC’s, smartphones, and tablets.
• Developed go-to-market planning, product positioning, messaging competitive analysis, thought l leadership, demand generation, and channel support for 5 new products launched within 6 months
• Managed demand generation activities including a series of 15 public webinars resulting in more than 500 qualified carrier and enterprise prospects.
• Drove marketing campaigns targeting carriers resulting in over $15M in revenue from new and existing customers in 2012

Irvine, California, US

• Led product management responsible for over 30 in-flight entertainment (IFE) software applications and services installed on about 70% of the wide body commercial aircraft in the world.
• Drove effort to optimize sales tools and enablement by leading team effort creating over 200 compelling pitch books, demos, e-books, brochures and related.
• Sourced, developed and managed alliances by vetting, onboarding development, and content partners including in a new 3D in-flight moving map experience for airlines now flying on over 300 resulting in 6 new.

US

• Led planning as product owner and manager for several software products and SDKs extending Sharp Labs (acquired by Foxconn) software product offerings in the multifunction printing and scanning device space.
• Manager of software product (Sharpdesk) winning Bertle’s Award for Best Desktop Utility.
• Shipped over 1M Sharpdesk licenses and 4 versions enabling multifunction printer scanning to desktops, on-premise applications and to the cloud with SaaS options.
• Led efforts as agile product owner for planning, development, and launch of first internal software registration and activation system capturing over $8M in additional software revenue.

Bachelor Of Science - Bs, Finance, General

Bachelor Of Science - Bs, Finance, General