Unashamed of my excitement at all things tech and digital. Customer-centric planning works. Ads shouldn't be afraid to be ads.
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Strategy DirectorChep NetworkAustralia -
Strategy DirectorChep Network Feb 2022 - PresentSydney, New South Wales, AustraliaWARC 2024: #1 Australian AgencyAustralian Effies 2023: Effective Agency of the YearB&T 2023: Digital Transformation Agency of the YearMumbrella 2023: Full Service Agency of the Year -
Strategy DirectorCx Lavender Mar 2021 - Jan 2022Sydney, New South Wales, Australia -
Strategy DirectorThe Conscience Organisation Mar 2018 - Feb 2021Sydney, AustraliaResponsibilities• Work directly with senior client stakeholders to identify key outcomes and ensure excellence in deliverables• Proactive leadership in client businesses on potential areas for development, tending towards technological, digital and automation improvementsAchievements• +120% increase in student acquisitions (EduCo, Acsenda, LAC target); Implement multi-stakeholder marketing automation driving increased applications• +30% sales YOY (TJM) driven by successful digital marketing strategy• 500% return on digital fundraising campaign for Dr Kerryn Phelps re-election campaign• Developed Safe to Learn branding, documents and activations for World Education Forum, London, for The Global Partnership to End Violence Against Children and UNICEF -
StrategistThe Conscience Organisation Jul 2015 - Feb 2018Sydney, AustraliaResponsibilities• Develop tight strategic responses to client briefs and manage creative team deliverables• Develop and deliver interactive workshops to rapidly accelerate creative ideation and educate client teams on marketing initiatives and trendsAchievements• -50% CPL for medical procedures for Macquarie Centres of Excellence through multi-channel, multi-stage acquisition campaign (Radio, Digital, Social & Events)• +7.2pts brand awareness lift for Westpac’s sponsorship of the City2Surf -
Digital Account ManagerGive Art Science Jun 2015 - Jun 2016Sydney, AustraliaResponsibilities• Manage client relationships and expectations and coordinate creative team responses with respect to agreed timelines and budgets• Maintain excellence in digital communications, across design, channels and paid mediaAchievements• From 0-0 ranging and awareness to 24% category share for Maximus Isotonic (Frucor Beverages), through long-term brand building campaign, including brand development, NPD, consumer promotions and development of two seasons of a branded television show -
Social Media ManagerGive Art Science Dec 2013 - May 2015Sydney, AustraliaResponsibilities• Development of creative and copy to support brand goals online• Management of media budgets for ongoing digital campaigns
Ben Daley Skills
Ben Daley Education Details
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Media & Communications
Frequently Asked Questions about Ben Daley
What company does Ben Daley work for?
Ben Daley works for Chep Network
What is Ben Daley's role at the current company?
Ben Daley's current role is Strategy Director.
What schools did Ben Daley attend?
Ben Daley attended Unsw Australia.
What skills is Ben Daley known for?
Ben Daley has skills like Social Media, Social Media Marketing, Marketing, Advertising, Marketing Communications, Marketing Strategy, Public Relations, Microsoft Office, Digital Marketing, Social Networking, Digital Strategy, Management.
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1tassal.com.au
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Ben Daley
Senior Finance Partner @ Nab | Technology & Cloud | Powerbi Developer | Chartered AccountantGreater Melbourne Area1nab.com.au
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