Barbara D'Antonio Email & Phone Number

Chicago, Il, Us

San Francisco, Ca, Us

New York, Ny, Us

Lead the development of new products, pricing, and marketing, and RFP process for multiple business units under Amynta Warranty.• Developed and launched dozens of new warranty/protection products across multiple business units.• Partnered with underwriting and FP&I to develop internal costs and profitability to support external pricing strategies.• As the subject matter expert in protection products and services, managed RFP and RFQ process.• Directed marketing planning and strategies to drive sales, product launches, and brand awareness.• Lead rebranding of several business units under the Guardsman brand.• Lead annual/semi-annual price increase strategy for all products.

United States, Us

Manage all aspects of the warranty/protection line of business including product management, marketing, pricing, and compliance. • Worked closely with new carrier to negotiate pricing and gain compliance for the business under new ownership. • Lead premium pricing strategy for new and existing service contracts and products. • Managed $35M P&L, $1.5M marketing budget, and monthly forecasting. • Rebranded and repositioned Guardsman and carried new brand strategy through all products and service programs. • Developed go-to-market plan for new service offering/LOB in a $2.3 billion market, conducted digital agency search, and drove digital strategy for launch. • Restructured sampling kit saving over $500,000. • Researched, planned, developed, and launched dozens of protection products. • 2013 Valspar Award of Excellence recipient for continuously performing at an exemplary level.

Cleveland, Oh, Us

• P&L responsibility for service contract line of business• Data-driven product development & product management• Pricing strategy• Marketing planning and execution• Content driver• Oversee compliance efforts

Westchester, Illinois, Us

Responsible for strategic marketing planning, brand, sales support, and lead generation through public relations, trade advertising, direct marketing and web site for the K-12 industry’s leading data warehouse software solution. • Created and implemented first marketing plan for TetraData• Launched new microsite, www.TetraData.com and generated leads worth over six million dollars in B2B opportunity.• Developed and maintained key relationships with top customers and industry contacts.• Revamped product brand positioning and provided continuity within the brand and other products.

Boston, Ma, Us

Responsible for strategic planning, development and execution of marketing programs, including retail distribution through prepaid card platform. Lead product development from segment brainstorming, product positioning and launch to execution through partner channels.

D/B/A SEARS PORTRAIT STUDIOS, EVERY DAY EXPRESSIONSResponsible for new product development, pricing, marketing, trade shows, sales force training, and developing national accounts.• Developed comprehensive and competitive new product targeted for youth sports.• Successfully created and conducted training for field sales force to ensure consistent delivery of brand and value proposition.• Lead national sales efforts and key national relationships generating over 3,000 new accounts in 6 months.

Boston, Ma, Us

FINANCIAL PRODUCTS AND SERVICES - PARTNERSHIP MARKETING ORGANIZATIONDeveloped and executed new product marketing plans for key partnerships utilizing direct mail, telemarketing and partner marketing channels.• Managed product P&L to ensure all marketing efforts were as cost-effective and successful as possible without compromising quality.• Generated an average of $1.5 million in profitable monthly production/revenue.

A DATABASE MARKETING CONSULTING FIRMLead the marketing efforts for the firm, including advertising, public relations, industry conference participation, white paper/article publishing, prospect database, and inside sales.• Developed integrated marketing communication plan, focused on building and leveraging strong relationships within the industry and vertical markets generating 21 qualified sales leads, at a value of $2,000,000.• Manage marketing and sales department of four as well as outside marketing vendors.