Recruited to develop and strengthen the company's internal marketing capabilities. I led the creation and execution of comprehensive marketing strategies, including the all internal marketing functions, while managing all aspects of the marketing department for a B2B manufacturing company. My responsibilities encompassed brand management, product marketing, email marketing, social media, asset creation, tradeshows, print marketing, and SEO/digital marketing, ensuring a consistent brand identity and enhanced online visibility.Key Achievements • Created, implemented, and optimized SEO strategies, Google Ads, and Google Analytics, resulting in a 1400% increase in web traffic year-over-year.• Achieved a 700% growth in Google advertising effectiveness year-over-year.• Conducted competitor keyword analysis to enhance SEO performance.• Executed on-page and off-page SEO strategies to improve website ranking.• Led the design and strategy for the company tradeshow booth, enhancing brand visibility.• Authored and managed company blogs, news updates, and social media content (Facebook, LinkedIn).• Refreshed and enforced updated brand guidelines, including mission, vision, slogan, and company description.• Collaborated with design and engineering teams to create new product catalog, datasheets, flyers and product pages including overseeing translations.• Led the strategy and design of new brand guidelines, including logo development and brand naming.• Coordinated with the creative team on product rendering kickoff and creation processes.• Organized monthly employee engagement activities and awards.• Designed and worked with 3rd party vendors to create promotional and branded items.• Authored articles and press releases for industry publications, strengthening company thought leadership.

Hired to build company marketing strategy, design/launch sales campaigns, and perform all facets of marketing department for small startup sports and outdoor gear company. Develop and allocate budget to maximize revenue and KPI metrics. Key Achievements• Collaborated with founders and senior level leaders to drive customer acquisition at scale by establishing company’s first marketing and advertising strategy, including brand guideline development, social media strategy restructure, website overhaul and SEO improvements, and Amazon advertising template development.• Achieved 6.4 ROI within first 7 months through robust targeting, testing, and competitive business intelligence/analytics.• Contributed to 82% YOY sales increase within first year in position by developing and implementing aggressive marketing initiatives, such as Google, Social Media, email, and Amazon campaigns.

Managed 10-15 projects simultaneously in a fast-paced, deadline-driven environment. Develop, project-manage, and fully audit channel marketing assets and resources for retail data technology products. Support commercial and enterprise brand, go-to-market strategies, messaging, trademarks, and naming. Collaborate closely with cross-functional, global teams – product development, marketing, legal, packaging, social, video, web, design, techpubs and marcom.Project Management • Led weekly brand marketing meetings with Americas, APAC, and EMEA regions as well as weekly PMM/brand meetings to ensure brands are consistent and ready for launches. Track status and resolve issues in a timely manner. • Project-managed, launched, and audited 30+ domestic and international technical documentations on time.• Audit Responsibilities: channel assets, including e-blasts, datasheets, web banners, mock ads, print ads, Amazon pages, product pages, power pages, video, end caps, pullup banners, and retail packaging,.Brand Management • Assisted in asset creation, direction, and launch for new product introductions (NPI’s). • Worked with PMM, legal, and techpub teams to launch new consumer-side internal drive – created new capacity stickers content, messaging, and packaging for 4 products in all regions.• Initiated and developed 9 new Amazon+ premium pages templates for design team and co-created final template.• Took over as lead of and created WD kickoff presentation for influencer campaign – review content and provide direction for influencers and social teams.3rd Party Relationships • Partnered with LumaFusion and Filmic to create promotional video assets and manage product page edits. • Collaborated with 3rd parties Adobe, Nikon, Plex, and dot.lot to create assets – videos, landing and registration pages, eblasts, and social promotions. • Created promo for Costco Bundle and Best Buy Bundle • Launched instructional articles in close collaboration with Nikon and PPMs.

Reporting directly to CEO, managed up to 3 client projects simultaneously ranging from 1-month to continuous. Clients vary in size from small, private companies to large, public companies. Research and find custom solutions to tough industry niche communication hurdles (response rates). Provide oversight and quality assurance on completed tasks. • Keyword Optimization: o Research and group keywords using multiple applications to create algorithms, enhancing traffic flow and conversions. o Research organic keywords for companies in SEMrush for competing URLs.o Create Moz campaign grouping keywords (Excel and on Moz), and search volume on keyword planner to better understand and act on inbound marketing and marketing analytics.• SEO / Link Building: o Keep up to date with new and changing search engine algorithms.o Consult clients with off-page SEO questions (links, mentions, business citations, etc)o Read and code basic HTML and SEO optimization.o Used Ahref’s to create a list of toxic links, disavowed links on Google search console for client.o Improve ranking using Buzzstream. o Research link opportunities for client by running competitor analysis.o Gather links for marketing outreach.o Used Google Analytics, Google Adwords and other analytical sites for tracking and to improve client rankings.• Google Analytics / Google Adwords Certified: Generate higher traffic flow and website optimization for multiple client accounts. Research organic search terms in Google Search Console for one URL. • Competitive Analysis: Serve as secret shopper for marketing outreach strategies on Squarefoot.• Photography: Manage photoshoots for client websites to create unique imagery with a specific target audience in mind.• Social Media Marketing: Create and post on Facebook and Twitter to increase customer engagement & Following.• Content Creation: Authored articles on company blog.

Reporting to Senior Digital Marketing Director, integrate consumer information in projects, analyze metrics, and recommend changes for Off Ranch apartment divisions. Partner with internal departments on residential portal, marketing communication strategies, and programs to promote resident loyalty, drive customer engagement, and increase awareness of new and existing properties. Extensive experience with Excel using pivot tables and Google Analytics.► COMPETITIVE ANALYSIS◆ Daily tracking and analysis of major competitors, pricing, trends, leads, and traffic sources.► ILS CONTENT AND AUDITS◆ Lead for entering and ensuring all data is entered and feeding through correctly► REPORTING ◆ Compile weekly reports and recommendations for executive meetings.► WEBSITE◆ Regularly audit and upload content to increase lead generation and consumer engagement; Collaborate with 3rd party vendor on creation of new website and app for apartment division.► ASSETS◆ Select, tag, edit and audit for photos and videos with marketing teams in three regions. ► COMMUNICATIONS◆ Analyze resident/prospect email programs to maximize accurate deployment of campaigns.

◆ Co-founded website and strategic marketing consulting business. Provide website design / re-design, target market analysis, business climate, and SEM, digital marketing / social media strategies for small businesses.► ACCOMPLISHMENTS◆ Researched prospects and negotiated contracts with 6 new clients within first month of company launch.◆ Updated and simplified difficult to use roofing and demolition website. Analyzed target audience demographics and customer preferred method for locating services. Launched email blast campaign to grow brand awareness.

Hired as 2nd Key Holder with full operations responsibilities, as well as improving marketing programs and social media presence. Conducted continuous research in new fitness, supplementation, and dietary information.► MARKETING CAMPAIGNS◆ Developed and led new marketing and promotional campaigns for reps to promote brand at vetted target businesses, such as t-shirt distribution program at local gyms. ► SOCIAL MEDIA CAMPAIGN◆ Initiated photo campaign for store Instagram account, increasing number of followers and customers. ► CUSTOMER LOYALTY◆ Provided excellent customer service, tailoring products to the individuals needs and health resulting in strong loyal repeat business and long-term relationships with regular customers.

◆ Provided guests with full tours, and provided knowledge to new and experienced customers.◆ Overcame objections during one-on-one sales.◆ Gathered leads and made appointments on a daily basis.◆ Provided customer service support to the club members and guests.◆ Assisted and directed members and guests.◆ Monitored incoming inquiries and ensuring proper check in procedures were followed.◆ Promoted and sold club merchandise.◆ Handled member service issues to include: Personal Training, guest, Lost and Found items, new membership cards, change of address, EFT setup or change, and questions regarding billings and payments.

◆ Delivery driver, installation, customer relations, and inventory management.◆ Dealt with disgruntle customers to resolve problem.◆ Worked with customers to provide excellent customer service and provide services to meet customers demands.◆ Store renovation. ◆ Operated large delivery vehicles.

Tasked with developing entire marketing campaign for a professor’s newly published Supply Chain Management book. Created website, blog and social media pages for book launch to create awareness. In charge of sales, press releases and online distribution to boost sales. ► MARKETING AND PROMOTIONAL STRATEGIES TO REACH TARGET CUSTOMERS:===================================================================⇨ WEBSITE – Created and launched 10-page ecommerce website from scratch. ⇨ BOOK FORMAT AND DESIGN – Formatted sizing and images for book, as well as using Photoshop designed currently-used, multi-layed book cover. Developed complete list of images and illustrations for copyright. Publisher research, inquires and publishing operations. Worked with one partner publishing a Supply Chain Management book. ⇨ CONTENT – Wrote and managed all sales copy. ⇨ BLOG – Created and regularly updated blog page on website for book and web launch. ⇨ SOCIAL MEDIA CAMPAIGN / SEM – Using Facebook and Twitter routinely advertised and marketed book on weekly basis. ⇨ COMMUNITY OUTREACH - Researched and solicited unions, associations, schools, universities, libraries and prospect companies to purchase and house books. ⇨ PRESS RELEASE – Created and distributed press releases to 350+ potential prospects.⇨ BOOK SIGNING EVENTS - Listed book on reseller sites and organized book signing events to market book.www.Supplychainbook.com

◆ CA DROS & Alpha software “Gun registration software.” Worked with state and federal agencies in compliance with public safety and state and federal regulations.◆ Provided excellent customer service, helped customers with critical purchase decisions to ensure customers wants and needs are tailored to them to ensure safety and purchase satisfaction.◆ Resolved customer concerns and guided customers on purchase decisions.◆ Demonstrated proper handling and storage procedures to customers.◆ Issued handgun safety tests.◆ Stocked inventory.

◆ Awarded Key Staff Position.◆ 5 consecutive weeks of sales over $1,000.◆ Trained new sales associates in customer interaction and sales techniques.◆ Direct selling, answered customer questions and follow up with customer satisfaction.◆ Participated with weekly meetings, learned new sales tactics, and promoting team work.