Bethany Castle Email & Phone Number

Phoenix, Az, Us

San Francisco, Ca, Us

-Dedicated support for seller for National level ad campaigns and clients - Deliver custom mid campaign reporting weekly and monthly featuring KPI metrics using Excel and Google Sheets- Optimize ad campaigns based on KPI targets- Set up ad campaigns using Excel and csv for bulk upload jobs- Communicate ad campaign metrics, trends, and insights to key stakeholders (internally and externally)

San Francisco, Ca, Us

I supported Mid Market level advertising programs. This included set ups, purchase orders, optimizations, program changes, and repotting for cost per click online search ads and off platform products. I also worked with Mid Market sellers and clients directly to resolve any issues and facilitating a success advertising campaign.-Supporting 4 reps books of business simultaneously (pre-sale and post sale combined)-Managing 2 Mid Market Top Accounts weekly, including one with ~293 locations and with an on platform and off platform retargeting ad campaign.-Compiling weekly and monthly custom reporting thru Excel to client illustrating KPI and performance-Consulting with clients to create, implement and QA Pixels to track Cost per Click programs-Troubleshooting campaign performance and responding to client questions-Analyzing and providing campaign optimizations to improve performance and meet KPIs-Updating and processing any program or content changes utilizing a bulk csv based application-Partnering with sellers to pull off-platform product inventory, on platform optimizations, and account recommendations -Assisting and mentoring my team members and co-workers with case or situational questions

San Francisco, Ca, Us

 Assisting local and franchise businesses with optimizing their advertising programs Troubleshooting and resolving high volume billing and site feature problems and questions Serving as a team lead, helping team members with case questions and second voice calls Maintaining Top Performer Department rank in KPI and performance metrics Working on various projects to improve client interaction or daily functions for the department Working on the escalation team to resolve billing and performance disputes Participating in pilot or test programs for collection practices Developing training slides for team meetings Planning and assisting with office culture competitions and events Organizing and facilitating content for employee corporate newsletter online Maintaining all previous Customer Success Manager II duties

San Francisco, Ca, Us

 Serving as a team lead, helping team members with case questions and second voice calls Working on various projects to improve client interaction or daily functions for the department Developing quick training slides for team meetings Adjusting the team daily availability to allow for more accurate reporting and metrics Developing a calculator to simplify refunds and make goods. Troubleshooting billing and site feature problems and questions Maintaining all Customer Success Manager I duties

San Francisco, Ca, Us

 Achieved the Flag Bearer Award for living out the Yelp values and being an example for the department Provide account support via phone and email to current Advertisers. Process all documentation for contract changes. Provide Advertising consultations via the phone with recommendations to maximize the current program. Education Business Owners on best practices and features of the Yelp platform. Perform administrative updates to the business listings to improve the customer experience. Assist team members in trouble shooting. Conduct out bound welcome calls to ensure programs are set up for success. High performance metrics daily (30 dials and over 2.5 hours of talk time). Quick and efficient trouble shooting problems and finding resolutions.

San Francisco, Ca, Us

 Provided account support via phone and email to current Self Serve Advertisers. Provided Advertising consultations via the phone with recommendations to maximize the current program. Performed administrative updates to the business listings to improve the customer experience. Assisted team members in trouble shooting. Performed collections calls for past due accounts. Conducted out bound welcome calls to ensure programs are set up for success. High performance metrics daily (30 dials and over 2 hours of talk time). Supported the sales pilot teams for Self Serve programs. Part of a 12 person team which supported 31,000 accounts on a as needed basis. Quick and efficient trouble shooting problems and found resolutions.

San Francisco, Ca, Us

 Assist other team members in troubleshooting and resolving errors. Provide individual consultative recommendations to improve their online presence on Yelp. Educate small business owners on the benefits of advertising with Yelp, including discussing the various available programs. Total gross revenue booked to date: $104,652. Prepare individual pitch demos to demonstrate how Yelp Ads work including providing relevant case studies. Adapt to the challenges presented as part of a sales pilot team. Handle objections during the sales process at every stage. Conduct pipeline management including vetting, organizing notes, and logging future follow up events. Utilize Salesforce CRM software, including creating reports, entering notes for every call. Daily I call over 60 individual businesses to establish a connection.

Columbus, Ohio, Us

 Provided superior customer service for over 300 clients. I sold approximately $500 every month while only working part-time, averaging two days a month.  Trained new recruits, including online trainings, one –on-one in person trainings, and teleconference trainings. Conducted presentations highlighting the uses and gift ideas for the products.  Provided recommendations matching specific customer needs.  Created marketing material for the products, utilizing Adobe Photoshop, Illustrator, and Microsoft Publisher. Conducted fundraisers for local organizations/ charities when able to give back to the community. Placed and distributed orders for customers.

 Assist consultants and public with site research for upcoming Section 106 projects and surveys.  Maintain the scanned Survey forms and National Register PDF files for the online use (Approximately 65,000).  Assist with completing the necessary forms for Surveys and National Register Nominations.  Designed and presented a Power Point presentation detailing the 2011 Calendar for the West Virginia State Archives Lecture Series in March 2012.  Perform audits of the Survey files to determine the scanning and digitization needs.  Monitor and review Historic Preservation Fund Sub-grants Requests for Quotations, Request for Proposals, Contracts, and Survey materials in accordance with the Secretary of the Interior Standards. Designed and maintain two databases for the Survey Reports and National Register Nominations.  Co-creator, editor, and designer of the department’s 2011 calendar featuring Civil War Sites in West Virginia.  Assist the National Register Coordinator with site visits, research, and preparing nominations.  Composed listing notifications and other legal notices to the members of the WV Legislature and civic groups.

 Assisted Visitors with questions, requests, and historical knowledge.  Created and conducted interpretive walking tours, approximately 35 minutes long at all four battlefields (Fredericksburg, Chancellorsville, Wilderness, and Spotsylvania Court House), utilizing the National Park Service’s Principles of Interpretation.  Interpretive talks at the “Stonewall” Jackson Shrine.  Received money and made change.  Artifact Maintenance at the “Stonewall” Jackson Shrine.  Open and closing procedures.

Administrative Assistant - scheduling, answering phones, retouching images, creating slideshows, and assisting photographer at weddings and sessions.

Master Of Arts (M.A.), Public/Applied History

Bachelor Of Arts (B.A.), History

Completed, Gettysburg Civil War Semester