Blair Edwards Email and Phone Number
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Advertising and marketing professional with 18+ years of agency and fast-paced environment experience. Experience working for global and Fortune 500 brands in the financial services, manufacturing, automotive, pharmaceutical and luxury hospitality industries. Passionate about developing strategically targeted, results-driven, multi-channel integrated campaigns that thrive on the creative execution. Analytical thinker proficient in analyzing program results against business goals, and delivering actionable insights that drive strategy and decision making. Journalism background keeps the details on point.•Agency experience managing product launches and integrated marketing plans from start to finish for B2C and B2B brands, with an emphasis in digital/eCommerce •Strong communication skills, including oral, written, and technical, from both professional experience as well as educational background •Specialized in identifying Key Performance Indicators (KPIs) to measure return on investment (ROI) against business goals and advanced in marketing analytics implementation and analysis
Concentrix
View- Website:
- concentrix.com
- Employees:
- 174924
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Director, Marketing Automation Strategy And ProgramsConcentrixRichmond, Va, Us
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Director, Marketing Automation Strategy & ProgramsConcentrix Jan 2022 - PresentNewark, California, UsPK was acquired by Concentrix to become Concentrix Catalyst- the experience design and engineering team of Concentrix. Our Marketing Automation Strategy team helps clients develop holistic personalization strategies by activating the full potential of channels, technologies and processes to drive meaningful customer experiences. Personalization drives relevant experiences during the moments that matter to your customers and in turn generate measurable returns for your brand.
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Marketing Automation Director, Practice LeadPk Nov 2020 - Jan 2022Beaverton, Oregon, UsPK is the Experience Engineering firm. A global IT consulting firm with over 5,000 employees, PK designs customer-centric experiences that accelerate outcomes through cutting edge technology. My practice within the Digital Marketing Center of Excellence works with brands to establish Marketing Automation governance and strategies that activate 1st party personalization, driving end-to-end Customer Lifetime Value (CLV) measurement and optimization opportunities. Contact me for more information! -
Manager, Marketing And Strategy For Capital One & Walmart PartnershipCapital One Aug 2019 - Oct 2020Mclean, Va, UsCo-led financial services consumer product go-to-market plan with Fortune 1 partner, Walmart Inc., and supported marketing for industry’s 2nd largest card services acquisition convergence. The September 2019 Capital One Walmart Rewards Card product launch surpassed digital channel account growth by 4x the prior card product performance, reaching 160 million shoppers per week. Program strategy advancements that I championed included developing digital marketing acquisition strategy business use cases, developing audience segmentation A/B test recommendations, and managing marketing responsibilities for the DMP strategy. -
Digital StrategistSimantel Feb 2018 - Aug 2019Peoria, Il, Us• Promoted to strategically develop and manage marketing plans to achieve digital performance for Fortune 500 manufacturing and financial services brands by coordinating and executing digital promotional and branding efforts.• Drive alignment across Marketing and Sales to optimize multi-channel campaigns, with media budgets ranging from $60k - $500k, by working cross-functionally to create customer-centric experiences.• Identify additional audience segments, marketing automation strategies, and CRM plans by introducing insights from data visualization tools, and guided recommendations for integrated media and digital optimizations. -
Marketing Automation ConsultantSimantel Aug 2016 - Feb 2018Peoria, Il, Us•Enhanced campaign efficiencies and ensured brand standards integrity by managing centralized MA and CRM business rules and processes. Supported development and rollout of centralized brand forms, segments, and email rules and processes.•Reduced redundant campaign processes and built unified brand experience, effectively improving reporting accuracy and enabling marketers within Caterpillar to use systematic guidelines for campaigns across different business units and geographical locations. •Improved form conversion rates and email performance metrics by providing strategic direction for targeted segmenting, dynamic content testing, and channel performance optimizations. Increased conversion rates by studying consumer interests and behavior.
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Account SupervisorSir Apr 2016 - Aug 2016Richmond, Virginia, Us•Delivered 9.9+ million impressions across traditional and digital media for Virginia Department of Transportation and drove 5,000 visits to campaign site in 1 month. Achieved higher mobile engagement through targeted media planning.•Repositioned municipality’s multimodal transit among target segments and increased ridership across demographics by utilizing primary and secondary research findings to design and define strategies.•Assisted the President in establishing marketing and communications services for 50-year-old market research firm. -
Client Services Manager, Luxury Hotel & Resort BrandsMilestone Internet Marketing (Formerly Oracle/Micros Ecommerce/Tig Global) Apr 2013 - Mar 2016San Jose, Ca, Us•Increased direct booking revenue by 80% for luxury hotels and resorts by working with clients to improve local strategies. Piloted brand programmatic display campaigns that resulted in 10% - 35% lifts in direct revenue bookings across properties.•Guided development and implementation of global digital marketing programs by leading agency team supporting local, national, and global client portfolio to drive direct online client revenue and expand agency business. •Maximized client brand awareness, as well as digital acquisition marketing programs, and managed million-dollar brand budgets.•Optimized advertising programs while leading cross-functional team resources utilizing agile management tools for web, email, SEM, social media, programmatic display, and CRM. In addition, established analytics dashboards and recommendations. -
Digital Marketing Account Manager, B2B & B2C BrandsR2Integrated Jan 2011 - Mar 2013Baltimore, Maryland, Us•Grew agency's digital marketing offerings, capabilities, results, and portfolio of case studies by defining value proposition and messaging frameworks to drive articulation of portfolio positioning and align with goals.•Reduced costs per conversion and lead by 99%, while increasing monthly website visits by 117% and average monthly eCommerce sales by 62%, by developing and managing digital strategies, developer direction, and implementation of analytics and reporting.•Increased client performance by studying surface trends and insights to deploy creative solutions and tactics in local markets. In addition, led project management, creative development, A/B testing, presentation of results, budgets, and agency partners. -
Account Executive, Rx & Luxury Automotive BrandsWunderman Dc Feb 2008 - Dec 2010•Partnered with client departmental heads on PR, product management, and marketing for luxury vehicle product launches. Additionally, collaborated with client teams to plan, present, and develop segmented acquisition and customer engagement CRM campaigns.•Established first year of apparel profitability by reducing print costs and introducing strategic planning strategies for direct mail, apparel catalog, magazine, print, and digital. Researched competitive data and consumer analytics to identify opportunities.•Supported integrated marketing campaigns for global Rx brands and acted as lead for multi-channel projects by managing regulatory review and tactic performance measures.
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Account Manager, Middle Market Hr PracticeCorporate Executive Board May 2007 - Jan 2008Arlington, Va, UsSelected for new role to build experience serving executives at Middle Market corporations; improved member retention rate.•Collaborated with internal teams to improve membership online user experience •Improved client experience and satisfaction, achieved 85% annual membership renewal rate -
Marketing And Sales Associate Manager, Finance PracticeCorporate Executive Board May 2006 - Apr 2007Arlington, Va, UsPromoted to lead marketing strategies for acquiring new members into offerings serving finance executives at Fortune 500 companies.•Developed marketing and sales plans for associates to leverage to market CEB services.•Managed 10–12 associates through the marketing process that contributed toward achieving a 12% annual growth.•Utilized management experience to participate in screening and influencing recruitment of qualified candidates.
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Marketing And Sales Associate, Legal PracticeCorporate Executive Board Jun 2005 - Apr 2006Arlington, Va, Us•Collaborated with a team to execute marketing plans attracting General Counsel from Fortune 500 companies•Supported Associate Director of Marketing & Sales for Legal Services to achieve 130% of 2005 revenue goal
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Summer InternFox News Channel 2004 - 2004New York , UsPrepared deputy bureau chief for daily meetings, represented FNC at media events, conducted A/B roll editing.
Blair Edwards Skills
Blair Edwards Education Details
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University Of North Carolina At Chapel HillAnd Related Programs -
St. Catherine'S SchoolHigh School Diploma
Frequently Asked Questions about Blair Edwards
What company does Blair Edwards work for?
Blair Edwards works for Concentrix
What is Blair Edwards's role at the current company?
Blair Edwards's current role is Director, Marketing Automation Strategy and Programs.
What is Blair Edwards's email address?
Blair Edwards's email address is bl****@****ail.com
What is Blair Edwards's direct phone number?
Blair Edwards's direct phone number is +180433*****
What schools did Blair Edwards attend?
Blair Edwards attended University Of North Carolina At Chapel Hill, St. Catherine's School.
What skills is Blair Edwards known for?
Blair Edwards has skills like Digital Marketing, Marketing, Integrated Marketing, Email Marketing, Marketing Strategy, Crm, Social Media Marketing, Social Media, Strategy, Seo, Customer Relationship Management, Search Engine Optimization.
Who are Blair Edwards's colleagues?
Blair Edwards's colleagues are Bochra Hamraoui, Anand Mohan, Snezhana Stoykova, Jovil Remolano, Aml Abdelaziz, Rahul Dramwal, Nelson Herreno Melo.
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