Blair Edwards Email & Phone Number

Richmond, VA, US

Newark, California, US

PK was acquired by Concentrix to become Concentrix Catalyst- the experience design and engineering team of Concentrix. Our Marketing Automation Strategy team helps clients develop holistic personalization strategies by activating the full potential of channels, technologies and processes to drive meaningful customer experiences. Personalization drives.

Beaverton, Oregon, US

PK is the Experience Engineering firm. A global IT consulting firm with over 5,000 employees, PK designs customer-centric experiences that accelerate outcomes through cutting edge technology. My practice within the Digital Marketing Center of Excellence works with brands to establish Marketing Automation governance and strategies that activate 1st party.

Mclean, VA, US

Co-led financial services consumer product go-to-market plan with Fortune 1 partner,​ Walmart Inc., and supported marketing for industry’s ​2nd largest card services acquisition convergence. The September 2019 Capital One Walmart Rewards Card product launch surpassed digital channel account growth by​ 4x ​the prior card product performance, reaching 160.

Peoria, IL, US

• Promoted to strategically develop and manage marketing plans to achieve digital performance for Fortune 500 manufacturing and financial services brands by coordinating and executing digital promotional and branding.
• Drive alignment across Marketing and Sales to optimize multi-channel campaigns, with media budgets ranging from $60k - $500k, by working cross-functionally to create customer-centric experiences.
• Identify additional audience segments, marketing automation strategies, and CRM plans by introducing insights from data visualization tools, and guided recommendations for integrated media and digital optimizations.

Peoria, IL, US

• Enhanced campaign efficiencies and ensured brand standards integrity by managing centralized MA and CRM business rules and processes. Supported development and rollout of centralized brand forms, segments, and email.
• Reduced redundant campaign processes and built unified brand experience, effectively improving reporting accuracy and enabling marketers within Caterpillar to use systematic guidelines for campaigns across different.
• Improved form conversion rates and email performance metrics by providing strategic direction for targeted segmenting, dynamic content testing, and channel performance optimizations. Increased conversion rates by.

Richmond, Virginia, US

• Delivered 9.9+ million impressions across traditional and digital media for Virginia Department of Transportation and drove 5,000 visits to campaign site in 1 month. Achieved higher mobile engagement through targeted.
• Repositioned municipality’s multimodal transit among target segments and increased ridership across demographics by utilizing primary and secondary research findings to design and define strategies.
• Assisted the President in establishing marketing and communications services for 50-year-old market research firm.

San Jose, CA, US

• Increased direct booking revenue by 80% for luxury hotels and resorts by working with clients to improve local strategies. Piloted brand programmatic display campaigns that resulted in 10% - 35% lifts in direct revenue.
• Guided development and implementation of global digital marketing programs by leading agency team supporting local, national, and global client portfolio to drive direct online client revenue and expand agency business.
• Maximized client brand awareness, as well as digital acquisition marketing programs, and managed million-dollar brand budgets.
• Optimized advertising programs while leading cross-functional team resources utilizing agile management tools for web, email, SEM, social media, programmatic display, and CRM. In addition, established analytics.

Baltimore, Maryland, US

• Grew agency's digital marketing offerings, capabilities, results, and portfolio of case studies by defining value proposition and messaging frameworks to drive articulation of portfolio positioning and align with goals.
• Reduced costs per conversion and lead by 99%, while increasing monthly website visits by 117% and average monthly eCommerce sales by 62%, by developing and managing digital strategies, developer direction, and.
• Increased client performance by studying surface trends and insights to deploy creative solutions and tactics in local markets. In addition, led project management, creative development, A/B testing, presentation of.

• Partnered with client departmental heads on PR, product management, and marketing for luxury vehicle product launches. Additionally, collaborated with client teams to plan, present, and develop segmented acquisition.
• Established first year of apparel profitability by reducing print costs and introducing strategic planning strategies for direct mail, apparel catalog, magazine, print, and digital. Researched competitive data and.
• Supported integrated marketing campaigns for global Rx brands and acted as lead for multi-channel projects by managing regulatory review and tactic performance measures.

Arlington, VA, US

• Selected for new role to build experience serving executives at Middle Market corporations; improved member retention rate.
• Collaborated with internal teams to improve membership online user experience
• Improved client experience and satisfaction, achieved 85% annual membership renewal rate

Arlington, VA, US

• Promoted to lead marketing strategies for acquiring new members into offerings serving finance executives at Fortune 500 companies.
• Developed marketing and sales plans for associates to leverage to market CEB services.
• Managed 10–12 associates through the marketing process that contributed toward achieving a 12% annual growth.
• Utilized management experience to participate in screening and influencing recruitment of qualified candidates.

Arlington, VA, US

• Collaborated with a team to execute marketing plans attracting General Counsel from Fortune 500 companies
• Supported Associate Director of Marketing & Sales for Legal Services to achieve 130% of 2005 revenue goal

New York, US

Prepared deputy bureau chief for daily meetings, represented FNC at media events, conducted A/B roll editing.

Bachelor’S Degree, Communication, Journalism, And Related Programs

High School Diploma