Brad Delaney Email & Phone Number

Chicago, Illinois, United States

• Led the Marketing organization and a team of more than 10 direct reports.• Identified high-value customer segments through the development and execution of a CRM strategy.• Used a data warehouse and created a reporting dashboard to gain insight into patterns and trends, supporting data-driven decisions.• Created a marketing strategy that produced over 75,000 downloads and 20,000 registrations for the company’s newly launched streaming app within three months.• Successfully created a digital fan engagement experience, using a mock NFL draft and integrating live fan interactions with hosts on a livestream. The repurposed content captured over 500,000 impressions and achieved 200% growth across social media channels.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT STADIUMStadium is an interactive sports network offering a free interactive experience that blends premium programming, community, social interactions, and a fan first sport experience.

Chicago, Illinois, United States

• Responsible for CRM, communications, and email engagement on behalf of clients. Created training guides and served as a mentor to other strategists and account managers.• Created audience segmentation strategies and third party research tools to maximize results for each account.• Directed CRM strategies for clients in the Healthcare industry based on audits of internal and external customer data. Maximized customer reach and retention by building communications strategies based on third party research. Captured as much as a 15% increase in click-through rates.• Maximized membership retention and revenue from dues for the American Academy of Family Physicians (AAFP) by tracking physicians as they transitioned from school into permanent employment.• Established a CRM strategy for 25 million marketing emails each month for American Express. Delivered results that included a 20% increase in open rates by using customized subject lines, and an additional 35% increase through A/B testing and segmentation testing.• Conducted analysis of customer purchase behavior for LG, improving the performance of the Retail division.• Performed social listening campaigns with more than 50 million engagements, using Netbase and Talkwalker.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT MERGEMerge is an advertising agency serving clients in industries that include CPG, Retail, QSR, Healthcare, and Pharmaceuticals.

Chicago, Il

Sandbox and MERGE have united to offer more transformational solutions to the brands that bring health, wealth and happiness to the world.

Greater Chicago Area

• Managed the customer loyalty program for Kmart and Sears, developing omni-channel strategies to motivate consumers to earn and redeem points for rewards. Supported $12.4M in total sales in 2018 and $2.9M in point issuances to consumers.• Developed communications and CRM strategies using email, SMS, push notifications, social media, SEM, SEO, banner ads, in-store integration, experiential marketing, influencer partnerships, and print media.• Promoted a VIP Personal Shopper experience that garnered 19,000 new VIP registrations and $6M in annual sales.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT SHOP YOUR WAYShop Your Way is a loyalty/ rewards and social lifestyle/ engagement platform with 55 million members. The platform offers members rewards across mobile apps, platforms, strategic partnerships, and affiliate programs.

Chicago, Illinois

• From 2015 to 2017, served as the General Manager of a facility with more than $3M in annual gross revenue. Supervised a five-person team while maintaining full P&L accountability.• From 2012 to 2017, created a digital presence for the company by directing marketing strategies and campaigns throughout the Midwest, using SEO / SEM tactics.• Conducted outreach to parking lot owners, showcasing the advantages of enabling customers to pre-purchase parking spots and make online reservations.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT SP PLUS CORPORATIONSP Plus Corporation provides parking, ground transportation, facility maintenance, security, and event logistics services to real estate owners and managers.

Greenwood, Indiana

Achieved a 7% increase in sales by analyzing and creating digital marketing avenues with both business to business and business to consumer retail sites including and similar to Amazon.com and eBay.com. Maximized product placement on online shopping sites by conducting evaluations of product performance and updating online inventory employing ChannelAdvisor.com. Ensured correct specifications were available and followed publishing guidelines for individual products.

Chicago, Illinois

Engineered a CRM platform with SalesForce.com, developed a corresponding training guide, and educated employees on use of the database.Accommodated housing for all in attendance of the National Restaurant Association Convention.Generated new leads for sales team by improving efficiency of data recording and management. Modified worksheets in Microsoft Excel importing client research data from SalesForce.com and organized clients by region to distribute accurately among sales representatives across the country.

Elmhurst, Illinois

Strategically reduced inventory and expedited procurement by development of inventory management procedures.Improved customer satisfaction by identifying needs and efficiently processing orders. Invited to return to work every summer as a result of superior work ethic and exceptional customer service.