We are a creative sports agency that amplifies the fan experience – on and off the field. We design creative artwork and develop campaigns through strategic processes while leveraging our passion for the game. Our goal is to create unforgettable memories for fans, and hype athletes and teams to victory. From athletes to events, brands and universities, Rally Department knows what it takes to win.

Directed and managed account team strategy for PytchBlack, a creative marketing services agency with clients across multiple industries, including project management, brand strategy development, and execution of campaigns with annual budgets totaling over $500,000Responsible for generating and retaining new business client relationshipsManaged a team of four full-time employees, one (1) Account Executive and three (3) Creatives, as well as coordinated and led annual internship program Managed day to day operations inside the office, developed and implemented performance improvement processes to aid internal operations, account management and financial tracking and reporting

Managed AT&T’s collegiate partnerships including strategy, consulting, property management, experiential, hospitality and in-market activations Led property relationships, activations, asset fulfillment and ticket distribution for AT&T’s collegiate partnership platforms to achieve experiential KPI’s, increase brand awareness and engagements, drive retail sales, and execute rewards for AT&T customersManaged AT&T's headset branding portfolio to maximize media exposures and achieve consistent execution across twelve (12) university properties, ESPN's New Year's Six bowl games, and the CFP Semi-Final and National Championship games Oversaw three employees, two (2) Account Executives and one (1) Account Coordinator

Responsible for all onsite sponsorship execution and in-game elements for the Lockheed Martin Armed Forces Bowl and Zaxby’s Heart of Dallas Bowl; served as primary contact for over 110 combined sponsors Integrated in all aspects of sponsorship sales process, developed unique sponsorship opportunities for new and existing clients, served as day to day relationship manager Implemented new efficiencies and tracking processes as staff lead with creative agency to create marketing elements, sales collateral, ticket and hospitality collateral, promotional materials and other event branding Reduced costs and increased impressions by negotiating media buys and trades in the Dallas-Fort Worth market including TV, radio, out of home and print assets Assisted with creation and implementation of sponsorship activations at Big 12 Football Championship and Phillips 66 Big 12 Basketball Championship including year round activation plans, on-site fan fest, signage creation and in-game promotions

Coordinated club communications, wrote press releases and created marketing pieces for HP Byron Nelson Championship, used in DFW market and national publications. Assisted in managing all media operations on-site during tournament week including credentialing and working with PGA TOUR officialsAssisted coordinating in tournament program and video board advertising programs. Worked contacting sponsors to sell opportunities and coordinated receiving all artwork and working with printer to lay out and proof final book.

Supported Dir. of Marketing & Assoc. Commissioner in prospecting, partner meetings and revenue development Aided in preparation, coordination and sponsorship efforts for the second annual Big South 5K Road RaceDeveloped Proof-of-Performance notebooks for sponsorship renewal meetings

Coordinated the creation of print and web-based advertising for the Classic Assisted in all game week and media operations for the 2009 and 2010 AT&T Cotton Bowl Classics Coordinated credentialing and assisted in creating initial procedures for all media and game operations for collegiate events at AT&T Stadium during 2009-2010Directed and maintained all social networking presence for the Classic