Barbara Ellis Email and Phone Number
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Extensive marketing experience including SaaS, software, hardware products, and professional services. Proven track record of building top-performing cross-functional teams and delivering successful new product introductions and large-scale projects. Expertise includes generating high-quality leads across all aspects of commercial marketing. Known for a strong work ethic and a focus on coaching teams to reach their full potential, I transform strategic imperatives into actionable realities.
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Senior ConsultantUnify Consulting Oct 2024 - PresentKirkland, Washington, UsAt Unify Consulting, our model breaks the mold with a bespoke approach to every client's unique challenge. Unify consultants dare to uncover what matters, empower breakthroughs, and deliver with purpose. We shapeshift to each client's context, bringing human-centered perspectives designed to multiply results. We've committed to a sustainable, inclusive future. Let's bring the best of us together.
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Senior Director Of MarketingOmni Cleanair Jul 2023 - May 2024Mukilteo, Wa, UsIndustrial Air Purification for Critical Environments. At Omni CleanAir, I focused on enhancing our stance in the industrial air purification market through strategic marketing tailored for critical environments. Leveraging skills in partner marketing, vendor relations, e-commerce, brand communication, and marketing strategy, I contributed to a team dedicated to delivering clean air solutions.Platforms used: Shopify, Active Campaign, Zoho, Google Ads (Performance Max and PPC), Google Analytics, Sharepoint, VIVA Engage, -
Accruent: Senior Director Global Communications And Demand GenerationFortive Jun 2022 - Apr 2023Everett, Washington, UsB2B SaaS marketing specializing in Workplace and Asset Management Solutions. Multiple SaaS platforms plus professional services, serving over 80% of businesses world wide. Industries include manufacturing, education, healthcare and life sciences, commercial real estate, engineering, government and municipalities, retail, and utilities. Collaborated with Marketing, Sales, and Product teams to develop a strategic, integrated marketing approach to maximize customer lifetime value. -
Accruent: Director, Marketing Content And CommunicationsFortive Oct 2021 - Jun 2022Everett, Washington, UsDrove content and PR for SaaS solutions business optimization. Consolidated websites into one overarching "house of brands" hierarchy. Managed high performing content creators, remote and freelance teams, corporate communications, and organic lead generation. Led the planning and execution of automated email nurture campaigns triggered by various events to drive customer behavior; integrated additional marketing channels and sales calls into automated campaigns.
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Fluke Reliability Solutions: Global Corporate Marketing LeadFortive Oct 2017 - Oct 2021Everett, Washington, UsContent creation and curation to meet the vigorous requirement of organic search, SEO and ROAS. Created webinars, customer case studies, and articles to drive demand for new products using keyword insights. Drove acquisition and retention campaigns, and established Fluke as a thought leader in the software space. Mapped the customer journey to the Connected Reliability framework for industrial maintenance customers. Ensured the Fluke commitment to customers found a voice in everything we produced.
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Fluke Electronics: Gmo - Sr Manager DigitalFortive Jun 2014 - Oct 2017Everett, Washington, UsCreated strategy and execution materials for end-user segmentation around relevant industries and customer titles. Developed multiple marketing touch points for customer and distributor use, relevant globally. Used VOC (Voice of the Customer) to determine pain points and establish use case studies for Test and Measurement tools. Leveraged global channels, increased customer visibility through contact acquisition, managed database segmentation using SalesForce, Hubspot, MS Dynamics and Eloqua.
Barbara Ellis Skills
Barbara Ellis Education Details
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University Of Tennessee At MartinBusiness; Economics And Finance. Communications.
Frequently Asked Questions about Barbara Ellis
What company does Barbara Ellis work for?
Barbara Ellis works for Unify Consulting
What is Barbara Ellis's role at the current company?
Barbara Ellis's current role is Commercial Marketer, Demand Strategist, Brand Advocate,.
What is Barbara Ellis's email address?
Barbara Ellis's email address is be****@****ent.com
What is Barbara Ellis's direct phone number?
Barbara Ellis's direct phone number is +142544*****
What schools did Barbara Ellis attend?
Barbara Ellis attended University Of Tennessee At Martin.
What skills is Barbara Ellis known for?
Barbara Ellis has skills like Marketing Strategy, Product Marketing, Consumer Electronics, Merchandising, Account Management, Brand Development, Strategic Planning, Shopper Marketing, Marketing Communications, Customer Experience, Customer Satisfaction, Management.
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