Burak Demirci Email & Phone Number

Reporting directly to General Manager- Formulated a pricing and access plan for cutting-edge specialty products in line with global corporate objectives and adhering to local regulations and priorities.- Led the project team of local and global Roche members to establish a direct supply route for non-registered products- Created managed entry agreement models for innovative rare disease, hemophilia and hematology products and engaged in negotiations with internal and external stakeholders

Reporting directly to Principal of Consulting Services- Developed strategic plans covering market assessment, market access environment, competitor benchmarking and future market expectations for selected markets/products- Conducted digital HCP behavior & healthcare assessment in Turkey-Produced comprehensive reports on market dynamics for specific therapeutic areas/products, engaging in-depth discussions with key opinion leaders (KOLs), payers, and stakeholders- Developed customized strategy reports outlining market access environment and proposing recommendations/models to facilitate market entry- Prepared business opportunity assessments covering market analysis, forecasting, partnership modeling for specific portfolio/products- Possesses specialized expertise in oncology, hematology, vaccines, and primary care

Reporting directly to General Manager Additional role to marketing- Restructured the field team as part of the preparation for the upcoming launch- Increased visit efficiency by updating the target physician and segmentation- Managed and developed the use of CRM tool to maximize Field Team Effectiveness- Formed new incentive system in line with marketing strategy- Global responsibilities: - Participated with the global sales effectiveness projects which aimed to develop sales teams’ competency and skill set - Participated in global launch workshop of a high potential product

Istanbul, Turkey

Reporting directly to General Manager- Set up the marketing department at ALK Turkey, the new establishment of Denmark based biotechnology company- Managed subcutaneous & sublingual immunotherapy and diagnostics portfolio- Maintained double digit growth for each year- Created business plan and product plans- Designed omnichannel marketing strategies- Established strong relationships with KOLS & associations. I ensured that joint projects are carried out for the development of allergy immunotherapy- Contributed to the organization of disease awareness campaigns with the patient association- Carried out access projects with private health insurances to increase patients' access to treatment- Organised advisory boards to reveal market needs and provided solutions to overcome the unmet needs

İstanbul, Türkiye

Reporting directly to Marketing Manager• Managed 2 products and led the brand team• Outperformed sales target by achieving 18% YoY unit growth• Created brand plans and ensured that the strategies & tactics are applied by all partners (field force, internal stakeholders and HCPs)• Developed & managed KOL relations and designed KOL meetings• Evaluated market trends by preparing qualitative competitive analysis and IMS analysis• Conducted market research to measure effectiveness of product strategies• Additional tasks: Managed projects in HIV, antibiotics and CNS as part of business development projects

İstanbul, Türkiye

• Led multiple business development and portfolio development projects with internal & external stakeholders to create inorganic growth for Sandoz Turkey• Outperformed the business target by 30% in value• Sustained existing deals with partners by close follow-up of partnership performances, coordinating necessary internal & external parties• Responsible for business plan creation, potential partnerships discovery & utilization and deal negotiations

İstanbul, Türkiye

• Held responsible for supply chain and penetration of Turkcell sim & scratch cards for consumer and corporate business• Managed warehouse stocks, by forecasting demand and optimizing production• Supported sales and marketing management with required data and reports• Provided solutions to marketing and sales units to increase product sales• Calculated monthly product budget with finance department

• Assisted in preparation of sector analysis reports such as energy, insurance and apparel• Prepared presentations for headquarters in the USA

• Assisted in preparation of visa preparations, tax compliance reviews and work and residencepermits

• Assisted in preparation of sector update reports and financial reports. Performed computationsin financial tables

Yönetim Bilimleri Fakültesi, Management

Activities and Societies: Suss - Sabanci University Scuba Diving Glub

Master’S Degree, Marketing Communications

Mathematics