Elevate the Sako.global Experience:Spearhead the development and management of the Sako.global website, ensuring a seamless and engaging user experience.Craft Digital Magic:Identify and define the value of digital touchpoints across the customer journey—be it at the point-of-sale, out-of-the-box, or during ownership—to enhance customer experience.Content Strategy Maestro:Take the reins as the content strategy owner, tailoring content for specific use cases and customer segments. Drive awareness, consideration, conversion, and ownership phases of the consumer journey.Architecting Digital Brilliance:Manage the digital services architecture, delving into marketing performance metrics, optimization, analytics, and reporting for a data-driven and impactful digital presence.Global Brand Advocacy:Head the Sako & Tikka global ambassador program, becoming the driving force behind fostering brand advocacy on a global scale.Accessorizing Excellence:Take charge of marketing for all Sako & Tikka accessories and ammo, both commercial and D&LE, ensuring a compelling and consistent brand presence.Launching into Success:Lead the charge in planning and creating captivating content for global product launches of accessories and ammo, ensuring a powerful market presence from inception to consumer's hands.

As a key member of the Mirum social media and content team, I contributed to and led the following expertise areas: . Social media strategy planning and execution for paid social, social listening, social media tech and tools, social media analytics. . Clients sparring on social media platforms, content, social media analytics . New business developmentPlanning, implementing content strategies and social media tactics was part of my daily work. With a very hands-on approach, I led our clients to successfully adopt social media and content marketing to contribute to their business growth.

Digital marketing services for travel companies & organisations- Digital marketing strategy planning & consulting- Content planning & creation- Community management- Blogging services- Workshops & trainingsExamples of completed assignments: - Lecturer for international students at Lapland University of Applied Sciences (2012- 2014). Course subjects: Digital marketing for destinations and travel companies. eCommerce & online solutions. - Blogging & destination marketing: Promoting Lapland as a travel destination.Content creation, community management, collaboration with local travel services providers and French tour operators, managing French speaking travellers requests.- Digital marketing & internationalization services for an outdoor event in Lapland: Internationalization and digital marketing strategy definition and implementation (incl. website creation & management: www.kemijokiexperience.com), event management, cooperation with bloggers and travel service providers, hosting international guests during the event.- Travel services and guiding in Lapland for individual travellers and groups.- Guest speaker about entrepreneurship and digital marketing in travel in multiple different forums.

Worked in multiple large client projects in Paris, London, Geneva and Sophia Antipolis.Roles performed: UX Consultant - Defined Online Solutions and websites information architectures, use cases and wireframes - Managed and solved integration issues - Coordinated Multicultural & cross-functional project teamsInnovation Workshops Content Specialist- Responsible for the showroom facilities and operations- Organised and hosted innovations workshops for Accenture customers.- Improved metrics and financials tracking tools to increase the team’s reporting performance.Technical Consultant- Implemented and unit tested new prototype applications- Produced functional & technical prototypes documentation

- Developed web games’ user interfaces and produced information pages with xHTML and CSS- Performed testing and front-end debugging, ensuring AJAX and CSS browsers cross-compatibility

- Maintained Finnish digital business cluster website- Published articles and events dedicated to new technologies- Managed content and reported traffic activity to the steering committee- Provided customer support

- Managed international clients’ portfolios, e.g. LG Korea, TotalFina Elf, Société Générale- Organized field studies and focus groups - Managed interviewers teams and logistics

• Managed national and international clients’ portfolios, mainly tour operators• Created tourism programs and products• Liaised with local services providers to leverage new partnerships and create innovative services• Planned, organized and conducted familiarization tours for travel agencies and tour operators• Guided international incentive groups in Finnish Lapland