Marketing consulting services consisting of strategic counsel and project management.Retired from Fluke February 2023 and am doing some consulting and contract work.

-Building and driving global brand strategy for FHS-Leading the customer acquisition strategies for Fluke Biomedical, LANDAUER, RaySafe and Victoreen-Driving all demand generation activities including paid and organic, in-person and virtual-Management of content and design services-Partnering with regional marketing and channel partner teams WW-Managing and mentoring staff

Manage the Global Marketing Communications teams for Fluke Biomedical, Landauer, Raysafe.

Responsible for managing the marketing department, defining marketing strategies, defining and building Prolitec's AirQ brand in commercial and residential markets.

Manage Fluke Global Marketing Communications department. Responsible for Cost Center budget management, staff supervision of exempt professional team, global brand positioning and messaging, management of all global new product introductions communications, strategic marketing communications planning, external agency and vendor management, key performance indicators (KPI’s) of marketing communication metrics, and global communication localization team. Fluke is a very measured, matrixed environment with a fast paced, continuous improvement culture.• Department budget management of >$5,000,000• Brand manager defining brand look and feel, and global messaging – achieved 2% year over year growth of global brand awareness with a brand that has 80%+ brand awareness, managed web site redesign to enhance brand, defined new corporate tagline• Supervision and career development of marketing professionals• Management of communication programs for all Fluke product lines – achieved >15% annual growth• Agency management of external vendors: media, advertising, creative design, writing, print production, literature warehousing and fulfillment• Global management and strategic responsibility for communications of all new product introductions and campaigns (an average of 8 launches a year)• Manage literature production, fulfillment and warehousing agency and in-house personnel for all Fluke Operating companies - 6 separate companies and ~$3,000,000 annual billing by vendor• Responsible for key performance indicators (KPI’s) and communication metrics to find key learnings and meet objectives – KPI’s include: doubling database in 1 year, increase customer responses by 30%, increase time spent on website by 15% while reducing bounce rates by 10% • Marketing Automation: responsible for strategically defining and providing content for automated nurture tracks – nurture tracks currently have an average of 68% click through rates

Supervise worldwide B2B and B2C marketing communications of product launches, sales channel communications and promotional marketing. Responsible for development of strategic marketing communications plans; managing all internal and external marcom teams; management of large communications budgets; communications for product introductions; creation of all electronic and print communication assets; supervision of creation of all marketing communications materials (advertisements, collateral, web site, PPC, SEM, SEO, digital marketing, direct response, media, etc.); customer and sales channel promotions management;supervision and development of junior staff, copy writing and editing, analyis of program metrics to determine ROI

PR account supervisor of high-tech client; Microsoft and Agilent Technologies. In this role I managed reviews and analyst public relations programs; supervised research and trade show teams; provided strategic PR planning for clients; had daily interaction with top tier press (Wall Street Journal) at press events, on press tours and on the phone; and managed junior team of PR professionals.