Series A raised April 2021.Building and leading a revenue team from scratch to help make cross-border ecommerce seamless, easy, and efficient.

Tumblr acquired by Automattic August 2019.Bringing the home of everything interesting on the Internet back into the hands of marketers. One of the last good guys in the social media space, in collaboration with the same folks that brought you WordPress and WooCommerce.

Yahoo! acquired by Verizon June 2017.Defined the region’s sales priorities and target accounts when the business pivoted to a direct sales model in January 2016. Met with top brands and agencies to consultatively add Tumblr to their media mix. Led ads API partnership with Amazon. Delivered customers’ product feedback direct to engineering to increase B2B revenue potential and advertiser satisfaction. Grew territory revenue from $0 to $4M annual run rate in 16 months.

Polyvore acquired by Yahoo! September 2015.Tasked with taking revenue to the next level at a scrappy start-up through strong selling of B2B direct response, paid social, and native display advertising. Closed the company’s first $1M deals with major retailers such as Nordstrom, Nordstrom Rack, and eBay. Signed the company’s first annual media upfront. Worked collaboratively across Client Services, Revenue Operations, Product Marketing, and Engineering to delight our advertisers.

Facebook IPO'ed May 2012.Established senior-level relationships with a focus on driving B2B revenue, platform education, and client satisfaction. Built pipeline from $0 to $6M in 10 months and $11M at 18 months. Served as an industry thought leader in social media and digital advertising and adapted to Facebook’s ongoing product and technology developments. Accurately forecasted and efficiently allocated resources to drive profitable business results. Brought on Facebook’s very first beta test client for dark post direct response ads when the business pivoted in 2012.

Responsible for communicating the value and effectiveness of Bing and adCenter to large US search advertisers. Drove enterprise platform and tool adoption through direct evangelism to influential partners through community engagement, speaking events, and quality interactions with key thought leaders.

Sell innovative Bing cashback shopping program to key advertisers as well as own Microsoft’s largest and most strategic search advertiser relationships with eBay and PayPal. Work directly with senior Microsoft management to ensure client satisfaction with the all-up Bing cashback partnership while delivering on revenue objectives. Organized monthly cross-company C-level meetings. Directly managed 6 person B2B sales team during product wind-down period from April-August 2010.

Responsible for defining and driving the search revenue opportunity across the San Francisco and Pacific Northwest Sales Region in partnership with District Managers, Account Executives and Account Managers. Represented Microsoft as the subject matter expert across the search industry for specific performance products such as paid search, content ads, mobile search and innovative betas like Bing Cashback.Key duties include prioritizing B2B revenue growth opportunities within the region, engaging directly with high-priority clients, evangelizing the Microsoft Advertising story to internal and external audiences, training sales teams on available performance-based advertising products, monitoring the health of the search pipeline to quota, preparing search sales proposals, leading or assisting sales calls and closing new business deals. Also responsible for working across multiple product teams to deliver premium customer feedback to develop positive platform changes.

Responsible for selling effective paid search advertising solutions to search engine marketing firms and large Internet companies that utilize search engine advertising. Advocate and evangelize Microsoft adCenter as the highest-converting pay per click platform in market. Work directly with executive-level marketing professionals to build strong client relationships to drive continued growth and ad optimization. Focus on developing online solutions that drive clear return on investment, awareness and promote value in the customer's products, services and brands. Develop B2B account opportunities, define the Microsoft Search products that meet the account's needs, and sell/close search product packages to meet the client's business goals. Ensure assigned accounts meet or exceed client satisfaction through up-selling and cross selling additional Microsoft offerings. Interface with internal product teams to define new product offerings and work with management on sales strategy.

Allstate acquired Esurance May 2011.Search marketing manager for a rapidly growing, analytics-driven online auto insurance company. Responsible for hands-on campaign management including strategic planning, execution, budgeting, forecasting and optimization. Deliver on aggressive growth targets and own full P&L for a $15MM annual paid search budget. Cultivate new online partnerships, aggresively test campaigns and negotiate contracts. Manage relationships with third-party vendors. Evaluate and segment results and manage 20,000+ keywords on Yahoo, Google, MSN, Ask Jeeves and others.

eHealth IPO'ed May 2006.Hands-on Ecommerce Marketing Manager for the nation's largest health insurance broker, responsible for maximizing organic web site traffic and driving sales to record levels. Develop business objectives and goals for SEO campaigns on major search engines. Test and analyze keywords, page titles, descriptions, and landing pages in order to achieve optimal sales and conversions. Define, design and code new landing pages. Lead blog and RSS feed strategies. Manage outside vendor relationships and related budgets. Evaluate competitors' search efforts and identify new search opportunities. Research all the latest methods, tools and processes in the areas of web marketing and natural search engine optimization. Design site layout, flow and features that will drive conversions, improve site experience, enhance usability and increase yield. Provide assistance and expertise to co-brands, affiliates and business partners for maximizing traffic.

Maintained large corporate website, Intranet, and several multi-language global sub-sites. Coordinated new product launches and marketing materials with department directors. Built and maintained secure extranet for channel partners and resellers. Designed software GUI during two-month assignment at the Paris office. Prepared all information architecture documents and collaborated with management teams on integration of content and technology. Designed secure extranet for channel partners and resellers, using DHTML, SSI, MySQL and PHP.

Maintained large corporate website through multi-level staging and QA process. Served as the primary graphic designer for entire site and was also responsible for coding the brokerage section and several related sub-sites. Duties also included the orientation, training, and supervision of new producers.

Sold April 2001.Launched a Unix-based SMB web hosting company with over 1000 domains hosted on Red Hat Linux/ Apache web servers. Built from the ground up, responsibilities included B2B sales, marketing, server administration, product management, and all web development. Served as primary technical support manager for addressing and resolving customer inquiries.