Brian Hyland

Brian Hyland Email and Phone Number

Senior Leader | Marketing Insights & Analytics Expertise | Client Partner & Sales | Product Marketing | Product Management @ Nielsen
new york, new york, united states
Brian Hyland's Location
Miami, Florida, United States, United States
Brian Hyland's Contact Details
About Brian Hyland

I am a seasoned marketing sales and analytics leader with 13+ years experience helping clients achieve their marketing goals and maximize their ROI. Throughout my career I have consistently been recognized as a top 10% performer for building strong client relationships, delivering against P&L goals, implementing and leading change management and developing a strong team. This success has been achieved across a wide range of roles in sales, client management, product marketing and product development with a goal of delivering value to a wide range of Fortune 500 clients spanning advertisers, agencies and media companies. No matter what the role, I strongly believe the leading contributors to my success have been the passion to continually expand my knowledge and skills in an effort to see the big picture and evaluate challenges from multiple angles. The below principles are what keep me motivated and successful in the workplace and help those around me succeed as well. ->Relationship Building: Bringing an authentic, collaborative and honest approach to client management has helped drive strong relationships across colleges and clients. These connections have helped drive the mutual benefit of clients reaching their marketing goals while I deliver against sales targets. This has been recognized with being awarded the Nielsen Culture Award in 2020. ->People Developer: I take pride in my ability to bring a motivational, supportive and fun management style to my teams everyday. I have a proven history of growing and developing teams of up to 15 associates and have maintained a mentorship position with the majority of past direct reports as a result. ->Analytic Prowess: Naturally a bit of a data-nerd with a strong data-driven analytical thought process. Not afraid to get my hands dirty and dive into complex challenges. This has been a leading factor in my ability to step into two roles at Nielsen created out of a specific need for in-depth technical understanding and strategic problem solving. (Attribution Lead & Publisher Integration Lead)

Brian Hyland's Current Company Details
Nielsen

Nielsen

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Senior Leader | Marketing Insights & Analytics Expertise | Client Partner & Sales | Product Marketing | Product Management
new york, new york, united states
Website:
nielsen.com
Employees:
41297
Brian Hyland Work Experience Details
  • Nielsen
    Vice President - Growth Partnerships - Google
    Nielsen Jul 2023 - Present
    Miami, Florida, United States
    Lead growth opportunities and data exchanges for global Google account
  • Nielsen
    Vice President, Product Development - Publisher Integrations
    Nielsen Sep 2022 - Jul 2023
    Miami, Florida, United States
    Lead strategy development and relationship management for core digital publisher partners. Worked cross functionally to develop a consistent and standardized data exchange strategy with core digital partners for attribution products to prepare for a cookieless future.
  • Nielsen
    Vice President, Product Marketing
    Nielsen Mar 2021 - Sep 2022
    Miami, Florida, United States
    Directed product marketing team across Nielsen Outcomes, Planning and Sports product portfolios. Curated product strategies, compelling portfolio narratives and value propositions and external messaging tactics to fuel growth. Served as the connection point across business lines, partners, and stakeholders, for communicating strategy, roadmaps, progress and outcomes, against key business priorities.
  • Nielsen
    Vice President, Advertiser Lead For Multi-Touch Attribution
    Nielsen Oct 2016 - Mar 2021
    Greater Chicago Area
    Sales lead for Multi-Touch Attribution products across digital & TV, evaluating media ROI & effectiveness by connecting person-level exposure & interaction data with outcomes (primarily sales). Developing new commercial opportunities, product strategies and business models. Working closely with analytics team to support client delivery and support integration with Marketing Mix, Client Data Lakes/DMP and creative development solutions.
  • Nielsen
    Director, Marketing Effectiveness
    Nielsen Sep 2012 - Oct 2016
    New York, New York
    Consulted with advertisers and agencies to help maximize marketing ROI for clients through holistic marketing insights with specific focus on media drivers spanning TV, digital and social media. Led high-performing staff and influenced cross-functional teams to provide real-time insight on how to increase creative response, refine target audiences and optimize reach.
  • Nielseniq
    Executive Analyst - P&G Account Team
    Nielseniq Oct 2009 - Sep 2012
    Toronto, Canada Area
    Led analytical support and consultation for largest Tier 1 CPG client; focused on brand management and category development using Nielsen’s syndicated POS sales data assets.

Brian Hyland Skills

Market Research Marketing Research Brand Management Marketing Management Marketing Integrated Marketing Segmentation Analysis

Brian Hyland Education Details

Frequently Asked Questions about Brian Hyland

What company does Brian Hyland work for?

Brian Hyland works for Nielsen

What is Brian Hyland's role at the current company?

Brian Hyland's current role is Senior Leader | Marketing Insights & Analytics Expertise | Client Partner & Sales | Product Marketing | Product Management.

What is Brian Hyland's email address?

Brian Hyland's email address is bhyland@dal.ca

What is Brian Hyland's direct phone number?

Brian Hyland's direct phone number is +191744*****

What schools did Brian Hyland attend?

Brian Hyland attended Dalhousie University, Dalhousie University.

What skills is Brian Hyland known for?

Brian Hyland has skills like Market Research, Marketing Research, Brand Management, Marketing Management, Marketing, Integrated Marketing, Segmentation, Analysis.

Who are Brian Hyland's colleagues?

Brian Hyland's colleagues are Bob Williams, Stephen Bourque, Raisul Faruk, Monika Vinković Suljić, Angel Moreno, Joselyn Reyes, Billeau Thierry.

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