Regional Growth: Support the achievement of our regional growth and profitability goals by executing on planned initiatives. Identify, build and deploy new initiatives as needed.Sales Analytics: Create a high performing sales analytics framework to deliver profitable growth while making improvements in productivity & efficiency in areas such as: quotes, buy ratios, call centre service levels / abandon rates, productivity / efficiency, new business quality.Sales performance: Take every opportunity to optimize our current sales performance in operations by supporting our sales teams and colleagues and for having a positive impact on sales improvements and change management. Help operations in establishing goals, incentives, launching sales contests and improving our sales culture. Make recommendations in improving our sales distribution channels. (Web, phone, group…).Relationship Management:Function as a key relationship contributor with internal/external business partners in order to promote sales, products, bring new business and identify opportunities for growth. Liaise with regional and corporate teams to find and implement best in class profitable sales.

This position was largely transitional during the rebranding of Canadian Direct Insurance to belairdirect in Alberta - acting as a key member of the transition committee I contributed to nearly all areas including Communication, Transactional, Web Marketing, Brand & Offline Marketing, and database marketing.Some key areas of contribution included:- Document inventory & rebrand- Transactional System rebrand- Website Rebrand & Ongoing Maintenance- Tagging & Analytics- Intranet Rebrand- Marketing Consent Alignment- Customer Pricing Survey- Sponsorships and Affinity partnershipsWhile the rebrand was ongoing, I was also a member of the Interactive (web) Marketing team working on projects such as:- Coordinating production of landing pages and visual assets for various campaigns- Preparing content for BC Landing pages and SEM Creative- Working with various agencies (Noise Digital, PHD, Konversion, Rocketer)- BC Auto landing pages (2 versions)- Click to Call campaign creative- Implementation of Google Tag Manager on canadiandirect.com - Auditing various SEM creative for accuracy & grammar

Provide prompt, efficient response to marketing and E-business requirements. Efficient handling of E-business and web advertising needs.Interact with the Marketing Officers and I.T. personnel on an ongoing basis, as well as with all departments at Canadian Direct Insurance where eBusiness or the website is involved.Work closely with the company-advertising agency to monitor competitor placement, public response to company marketing themes and how it directly impacts corporate sales and service levels.Responsible for internal and external web site maintenance in relation to the marketing department and online sales activity.