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Brian Leder is an accomplished and industry recognized media executive with more than 20 years of demonstrated success in the marketing industry as a strategist, media buyer and trusted advisor. His career experience spans established publishers, start-ups and advertising agencies successfully driving growth and revenue by consistently delivering against business goals, organizational needs and strategic thinking for clients.Before founding Ramp97, Brian spent nearly three years successfully transforming a consultancy into a midsized media agency. Prior to that, Brian was Head of Investments & Partnerships leading a $1.5B media investment practice across Publicis.Sapient agencies DigitasLBi & SapientRazorfish, helping brands to focus their media strategy and investments to drive tangible business results. Brian has also led the digital efforts for two GroupM agencies, including co-founding MetaVision (now Openmind), launching their media, investment and programmatic trading desk practices for Nestle. Brian spent five years leading the development of digital strategy and innovation at MediaVest for clients like Proctor & Gamble, and held senior development and management positions at Omnicom agencies. Prior to his move to the agency world, Brian spent ten years on the publisher side, including six years at Yahoo!, creating innovative media programs in the areas of video, search and local.Brian frequently speaks at industry conferences across the country and is often quoted in the press and analyst reports. He was named as a Campaign US “Digital 40 Over 40” honoree in 2019.
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PresidentRamp97 Nov 2019 - PresentRamp97 is a media and data company designed to help brands drive customer acquisition, brand equity, reduce redundancies and generate cost savings. We deliver experienced, trusted counsel and develop media strategy and implementation for brands and agencies, helping them navigate complexities across digital and traditional channels. -
Partner, Chief Strategy OfficerPromatica Mar 2017 - Nov 2019Delray Beach, Florida, UsAs Chief Strategy Officer, successfully transformed a consultancy into a midsized media agency by helping brands successfully navigate the most difficult marketing challenges with data and media, activating those recommendations across the media landscape. -
Head Of Investment & PartnershipsPublicis.Sapient Nov 2014 - Feb 2017Boston, Massachusetts, UsAs Head of Investment & Partnerships, led a $1.5B media investment practice for all Publicis.Sapient agencies (including DigitasLBi, Razorfish & Sapient), helping brands to re-focus their media strategy and investments around the new digital consumer to drive tangible business results.Prior to being promoted into this role, Brian served as SVP, Head of North America Media at Razorfish for nearly two years. -
Managing Partner, Digital DirectorMetavision Media Apr 2013 - Oct 2014New York, Ny, UsManaging Partner, Digital and co-founder at MetaVision Media, GroupM's fifth "M" agency. Responsible for all the agency’s digital activities, including supporting and directing media efforts with client leads, building the digital organization, increasing the agency's expertise in digital media and serving as a key integration point for digital initiatives across other GroupM units.Client responsibilities included: Nestle, California Pizza Kitchen. -
Senior Partner, Digital Director, North AmericaMaxus Apr 2013 - Jan 2014New York, Ny, Us -
Vp, Global Digital DirectorMediavest Mar 2008 - Mar 2013New York, UsClient responsibilities included: Avon (Global), Bristol-Myers Squibb, Cox Communications, Tracfone, Procter & Gamble, and UBS -
Vp, Director Of Digital MediaKetchum Directory Advertising Apr 2007 - Jan 2008Pittsburgh, Pa, Us -
Group Director Of Strategy, DigitalOmd Mar 2006 - Apr 2007London, GbClient: Quaker Pepsi Co. (Gatorade Corporation, Tropicana, Light Snacks, Cereals and Convenience Foods Division of Frito-Lay) -
Sr Manager, Local Ad SolutionsYahoo Inc Jun 2000 - Feb 2006Sunnyvale, Ca, Us -
Dir Business DevelopmentVivasmart Oct 1999 - Jun 2000A comparison shopping website for college students, later syndicated as a shopping engine to other websites such as Epinions.com. Acquired by Yahoo! in June 2000, as the technology basis powering the content management system behind Yahoo! Shopping.
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Internet Account ManagerGranite Broadcasting Corp - Wwmt, Wdwb Jul 1996 - Jun 1999
Brian Leder Skills
Frequently Asked Questions about Brian Leder
What company does Brian Leder work for?
Brian Leder works for Ramp97
What is Brian Leder's role at the current company?
Brian Leder's current role is President, Ramp97 | Independent Media Agency.
What is Brian Leder's email address?
Brian Leder's email address is bd****@****hoo.com
What is Brian Leder's direct phone number?
Brian Leder's direct phone number is +4420702*****
What skills is Brian Leder known for?
Brian Leder has skills like Digital Strategy, Digital Media, Online Advertising, Mobile Advertising, Digital Marketing, Interactive Advertising, Integrated Marketing, Sem, Mobile Marketing, Mobile Devices, Display Advertising, Interactive Marketing.
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