Brian Leder

Brian Leder Email and Phone Number

President, Ramp97 | Independent Media Agency @ Ramp97
Brian Leder's Location
New York, New York, United States, United States
Brian Leder's Contact Details
About Brian Leder

Brian Leder is an accomplished and industry recognized media executive with more than 20 years of demonstrated success in the marketing industry as a strategist, media buyer and trusted advisor. His career experience spans established publishers, start-ups and advertising agencies successfully driving growth and revenue by consistently delivering against business goals, organizational needs and strategic thinking for clients.Before founding Ramp97, Brian spent nearly three years successfully transforming a consultancy into a midsized media agency. Prior to that, Brian was Head of Investments & Partnerships leading a $1.5B media investment practice across Publicis.Sapient agencies DigitasLBi & SapientRazorfish, helping brands to focus their media strategy and investments to drive tangible business results. Brian has also led the digital efforts for two GroupM agencies, including co-founding MetaVision (now Openmind), launching their media, investment and programmatic trading desk practices for Nestle. Brian spent five years leading the development of digital strategy and innovation at MediaVest for clients like Proctor & Gamble, and held senior development and management positions at Omnicom agencies. Prior to his move to the agency world, Brian spent ten years on the publisher side, including six years at Yahoo!, creating innovative media programs in the areas of video, search and local.Brian frequently speaks at industry conferences across the country and is often quoted in the press and analyst reports. He was named as a Campaign US “Digital 40 Over 40” honoree in 2019.

Brian Leder's Current Company Details
Ramp97

Ramp97

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President, Ramp97 | Independent Media Agency
Brian Leder Work Experience Details
  • Ramp97
    President
    Ramp97 Nov 2019 - Present
    Ramp97 is a media and data company designed to help brands drive customer acquisition, brand equity, reduce redundancies and generate cost savings. We deliver experienced, trusted counsel and develop media strategy and implementation for brands and agencies, helping them navigate complexities across digital and traditional channels.
  • Promatica
    Partner, Chief Strategy Officer
    Promatica Mar 2017 - Nov 2019
    Delray Beach, Florida, Us
    As Chief Strategy Officer, successfully transformed a consultancy into a midsized media agency by helping brands successfully navigate the most difficult marketing challenges with data and media, activating those recommendations across the media landscape.
  • Publicis.Sapient
    Head Of Investment & Partnerships
    Publicis.Sapient Nov 2014 - Feb 2017
    Boston, Massachusetts, Us
    As Head of Investment & Partnerships, led a $1.5B media investment practice for all Publicis.Sapient agencies (including DigitasLBi, Razorfish & Sapient), helping brands to re-focus their media strategy and investments around the new digital consumer to drive tangible business results.Prior to being promoted into this role, Brian served as SVP, Head of North America Media at Razorfish for nearly two years.
  • Metavision Media
    Managing Partner, Digital Director
    Metavision Media Apr 2013 - Oct 2014
    New York, Ny, Us
    Managing Partner, Digital and co-founder at MetaVision Media, GroupM's fifth "M" agency. Responsible for all the agency’s digital activities, including supporting and directing media efforts with client leads, building the digital organization, increasing the agency's expertise in digital media and serving as a key integration point for digital initiatives across other GroupM units.Client responsibilities included: Nestle, California Pizza Kitchen.
  • Maxus
    Senior Partner, Digital Director, North America
    Maxus Apr 2013 - Jan 2014
    New York, Ny, Us
  • Mediavest
    Vp, Global Digital Director
    Mediavest Mar 2008 - Mar 2013
    New York, Us
    Client responsibilities included: Avon (Global), Bristol-Myers Squibb, Cox Communications, Tracfone, Procter & Gamble, and UBS
  • Ketchum Directory Advertising
    Vp, Director Of Digital Media
    Ketchum Directory Advertising Apr 2007 - Jan 2008
    Pittsburgh, Pa, Us
  • Omd
    Group Director Of Strategy, Digital
    Omd Mar 2006 - Apr 2007
    London, Gb
    Client: Quaker Pepsi Co. (Gatorade Corporation, Tropicana, Light Snacks, Cereals and Convenience Foods Division of Frito-Lay)
  • Yahoo Inc
    Sr Manager, Local Ad Solutions
    Yahoo Inc Jun 2000 - Feb 2006
    Sunnyvale, Ca, Us
  • Vivasmart
    Dir Business Development
    Vivasmart Oct 1999 - Jun 2000
    A comparison shopping website for college students, later syndicated as a shopping engine to other websites such as Epinions.com. Acquired by Yahoo! in June 2000, as the technology basis powering the content management system behind Yahoo! Shopping.
  • Granite Broadcasting Corp - Wwmt, Wdwb
    Internet Account Manager
    Granite Broadcasting Corp - Wwmt, Wdwb Jul 1996 - Jun 1999

Brian Leder Skills

Digital Strategy Digital Media Online Advertising Mobile Advertising Digital Marketing Interactive Advertising Integrated Marketing Sem Mobile Marketing Mobile Devices Display Advertising Interactive Marketing Strategy Strategic Partnerships Media Buying Behavioral Targeting Online Marketing Media Planning Web Analytics Search Engine Marketing Comscore Analytics Advertising Sales Media Strategy Ad Networks Search Advertising Direct Response Social Marketing Social Media Measurement New Media Doubleclick

Frequently Asked Questions about Brian Leder

What company does Brian Leder work for?

Brian Leder works for Ramp97

What is Brian Leder's role at the current company?

Brian Leder's current role is President, Ramp97 | Independent Media Agency.

What is Brian Leder's email address?

Brian Leder's email address is bd****@****hoo.com

What is Brian Leder's direct phone number?

Brian Leder's direct phone number is +4420702*****

What skills is Brian Leder known for?

Brian Leder has skills like Digital Strategy, Digital Media, Online Advertising, Mobile Advertising, Digital Marketing, Interactive Advertising, Integrated Marketing, Sem, Mobile Marketing, Mobile Devices, Display Advertising, Interactive Marketing.

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