After a successful tenure leading the marketing copywriting team, I was promoted to my current role overseeing a team in charge of copy and design for sales and marketing content.I direct all aspects of delivering a strong look and consistent voice across multiple channels and throughout the consumer lifecycle. I collaborate with B2C and B2B research teams to formulate effective message development for key marketing campaigns, and collaborate with sales and product teams to achieve consistency across product and marketing narratives. I also manage relationships with our external agencies to generate creative that drives action and reinforces our value prop.• Enhanced department productivity through integrating new, strategic vendors into its creative processes—increasing output with fewer resources.• Developed and implemented multi-channel marketing strategies—integrating web, social, and email—in support of quarterly sales initiatives.

Leveraging my earlier experience in professional services as well as my experience in advertising and branding, I was hired to help develop and roll out a new brand voice across all external marketing for a complex and highly regulated organization.In this position, I led a team of writers throughout the creative process to develop engaging external communications and sales collateral across multiple channels and B2C / B2B markets. In addition, I spearheaded the vision, strategy, and execution of the new consumer-focused brand voice through collaboration with the SVP of marketing, and partnered with SMEs to acquire valuable consumer data. Furthermore, I implemented the brand voice across internal and external communications – email, social media, website, sales collateral, and event marketing.• Produced new visual and verbal brand identities in 2012 and 2016, and oversaw the enterprise-wide rollout process.• Developed content for corporate websites, local and national advertising, annual reports, dividend announcements, and quarterly sales initiatives.• Centralized and enhanced accessibility of digital assets/key information by developing an enterprise-wide taxonomy for the newly implemented DAM system. • Joined forces with public relations, sales, and product teams to develop and streamline effective social media campaigns that increased brand awareness; ran the social media editorial calendar.• Leveraged market analysis/research along with iterative creative process to establish best practices within the department.

After completing my graduate degree I held two positions: Associate Creative Director at Warehouse Agency in New York, NY, and Copywriter at Daley Advertising in West Hollywood, CA.In these consecutive roles, I cultivated relationships with clients across diverse industries—Nestlé, Intuit Financial Services, Aspen Dental, Capella Hotels, Dole, Rob's Really Good, One Brooklyn Bridge Park—helping them develop brand and advertising campaigns and achieve long-term marketing and sales goals. I partnered with art directors to build innovative concepts and campaigns for client pitches to drive acquisition, and produced creative across digital and print marketing channels – advertorials, blogs, websites, email, newsletters, and TV. Furthermore, I led client meetings with account teams and senior leadership when required.• At Daley Advertising, led the launch of the first social media presence for Nestlé's Carnation Breakfast Essentials®.• Consulted with CPG, luxury, real estate, and hospitality prospects and clients including Capella Hotels and Resorts, Canyon Ranch Spa, the Setai hotels, Rob's Really Good, and others during my tenure with Warehouse Agency. I conducted research based on meetings and briefs and developed advertising, branding, and marketing campaigns for all phases of the sales funnel—from awareness to post-purchase.

• Developed original content for proposals, presentations, ads, newsletters, brochures, and other marketing collateral.• Managed the RFP/RFI process for more than 40 new business pitches annually.• Worked with senior partners to develop annual marketing plans.• Helped transition 95% of Arthur Andersen nonprofit and higher education clients in NY/NJ/CT to Grant Thornton.• Another awesome place to work, and from what I've seen it keeps getting better.

• Produced content for brochures, ads, press releases, speeches, newsletters, direct mail, and websites.• Administered all aspects of the RFP/RFI process for engagements of $1M and over.• Prepared presentations for new business pitches.• Can't beat the people and the culture. Very blessed to work with so many smart people. Sad to see it close.

• Managed the marketing CRM system for the New England offices.• Used the data from the CRM system to conduct direct mail and event marketing.• Conducted training sessions on how to use the system in offices throughout the country.• Who doesn't love Boston? Free Dunkin' Donuts every day. Score!