Brandon Drummond Email & Phone Number

New York, Ny, Us

Pearl River, New York, Us

+Define the vision and execute the roadmap for financial transaction processing solutions used by Fortune 100 clients in the insurance and financial industries.+Prioritize features and user stories in the product backlog based on business value and market needs+Work closely with development teams to ensure the timely and quality delivery of product incrementsKey Achievements:+Led the development of a transaction processing platform that improved efficiency and security for a major financial services client+Successfully managed the product backlog to deliver features that enhanced the flexibility and integration capabilities of our solutions in the insurance and financial sectors.

Boston, Ma, Us

+Lead improvements to organizational and operational systems and procedures, including implementation of new digital HRIS system, employee onboarding processes and cross-team project management strategies.

Boston, Ma, Us

+Provide corporate strategic recommendations and manage project roadmap for new programs and campaigns. Vet new technologies and determine fit and utility with existing tech stack.+Oversee digital acquisition strategy including SEO/SEM, creation and optimization of systems for constituent digital engagement, and automated user journey flows. +Spearheaded transition from out-of-date CRM system to Salesforce & Pardot marketing automation platforms. Led evaluation, negotiation, and implementation of new system, including data transformation, business process creation and project management.

Boston, Ma, Us

+Lead digital marketing strategy and analytics of all programs, fundraising and study recruitment efforts.+Ran point on complete redesign of company website, including deal negotiation, design, tracking, SEO, and content creation+Oversaw and executed the creation of the Patient Services department and digital HelpLine product from the ground up. Patient Services now provides resources and support to over 1,200 patients per year, while generating nearly $1 million in annual revenue.

Lead business development, project management and brand/marketing strategy for Ethereum-based NFT project. Managed all partnership and collaboration deals, budget and community fund allocation, launch schedule and all business process creation.+Sold out full supply of 4,444 NFTs - generating over 250 Ethereum in mint revenue+Over 100 Ethereum of secondary sales volume +Built Twitter following of over 6,000 authentic users and Discord server of over 4,000 membershttps://opensea.io/collection/wulfboysocialclubhttps://www.wulfboysocialclub.com/Twitter: @WulfBoySocial

New York, New York, Us

+Lead cross-functional team in executing, optimizing, and analyzing omni-channel digital media campaigns for various clients (retail, education, healthcare, insurance).

New York, New York, Us

+Clean, query, and analyze client datasets. Generate and succinctly communicate data-backed insights to senior clients. +Develop multi-million-dollar media plans, strategic initiatives, & budget/revenue/lead forecasts. +Spearheaded new market expansion effort, including digital marketing strategy, partner evaluation and negotiation, and project management

New York, New York, Us

+Oversaw all ad operations (ad trafficking, website pixeling, audience creation, etc.) +Maintained client reporting dashboards. Performed ad hoc campaign analysis and insight generation.

Case Study Writing: +Researched, revised, and authored sports business case studies in conjunction with company representatives, including The Aspire Group and Michael Phelps' MP brand. +Worked closely with senior department members to create engaging, educational content for use by the department and external partners. Teacher's Assistant for undergraduate Sports Marketing course:+Aided in creation of course content, graded all assignments/exams, and led multiple weekly discussion sections consisting of 20+ students.+Reinforced lecture material and facilitated student discussion. Held office hours to offer support, aid, and additional dialogue for students.

Atlanta, Ga, Us

+Pioneered growth of POINT 3's brand on the West Coast. Performed initial outreach, met with potential clients, developed experiential marketing events, and closed sales team, corporate, and individual sales. +Developed social media content and strategy; improving reach, engagement, and revenue driven by social platforms.

+Oversaw daily operations and processes, including social media marketing, CRM management, budgeting, billing, and legal compliance. +Utilized Salesforce and other business tools to manage and cultivate patient growth.

+Conceptualized and founded company to educate athletes about concussions utilizing engaging, informative content, events, and products. +Oversaw daily operations; including but not limited to branding, business strategy, marketing, web content creation, e-commerce, and financial management. +Presented to a variety of audiences, including athletes, coaches, hospital board members, and business executives regarding SYB's mission and sports-related concussion awareness. +Collaborated with streetwear brands to create line of "awareness apparel" sold in multiple NYC shops. Achievements: +Via our charity campaign, SYB donated $10,000+ for the purchase of football helmets for high school varsity teams. +Interviewed by The Wall Street Journal about raising brain-injury awareness+Published on The Concussion Blog +Pennsylvania State Resolution passes to name July 2011 "We Heart Brain"​ month in honor of SYB's efforts.+Video Feature on MSG Varsity detailing effort to raise sports-related concussion awarenesshttp://www.msgvarsity.com/clarkstown-south-tackles-concussions-1.756163

+Designed and performed experiments pertaining to neuro-muscular differences in gait of Penn State athletes

+Aided in the design, execution, and analysis of research studies and experiments+Meticulously cataloged and cleansed data prior to performing analysis +Presented findings to research professor and other stakeholders

Master Of Business Administration (M.B.A.)

Master’S Degree, Ms In Sport Management

Bs, Kinesiology - Neuroscience Concentration