Gestor de Marca Mercedes-Benz | Alentejo e AlgarveGrowth | OOH | Digital | Trade | Merchandising | Eventos |

Data AnalystDevelop commercial strategy to strengthen sales forceConduct competitor analysis and market research for business innovation and developmentControl management and ensure profitability and product optimizationAnalyze economic and social trends to define goals, forecasts, and pricing strategiesCritically evaluate qualitative reports and introduce control measuresDevelop economic and commercial policies for existing and new businessesIdentify key performance indicators (KPIs) to track progress of strategic projectsProvide marketing insights to drive business growth and profitability.

Designed and managed social media channels for increased engagement and audience growth.Conducted strategic planning and management for 3, 5, and 10 years to ensure long-term business success.Managed commercial activations and sponsorships to optimize brand exposure and partnerships.Conducted competitiveness and sensitivity analysis to inform strategic decision-making and business growth.Led strategic brand analysis and planning, including the development of new business models and benchmarking against industry standards.Conducted price and segment sensitivity analysis to inform pricing strategy and product development.Managed events, ensuring seamless execution and high attendee satisfaction.Optimized social media presence and engagement to drive brand awareness and audience growth.

Development of commercial relationships with B2B and B2C clientsManagement of the sales pipeline in order to maximize business opportunities and achieve sales targetsManagement of communication, product analysis, and gathering insights for identifying opportunities for improvement and product optimizationCommercial design and merchandising for coordinating in-store communication strategiesSales, communication, and product promotion strategiesAnalysis of customer flow and behaviorParticipation in product development projects with a focus on meeting market needs

Relations and Image Team LeaderWith an active role in the decision-making process | Stakeholder Engagement | Social media content creation and strategy | Brand Activation

Brand building and brand equity strategy

Social and Institucional Marketing applied to events | Organizations Cause Related and Corporate Social Marketing

Brand reactivation planning and control

Brand activation and promotion