- Formulated B2B eCommerce strategy for NAZ, working with distributors, retailers and manufactures to identify the best platform partners. Tested volume and market share driving marketing levers on platforms and created marketing playbook for local distribution partners.-Set and led business development and partnership strategy for the North America eCommerce team with a focus on increasing category penetration and market share, primarily with on-demand and grocery partners. Negotiated and signed partnerships with Drizly, Postmates, Amazon, DoorDash and others.-Managed key account manager (KAM) for eCommere partners and direct response digital marketer.- Piloted, built and launched Canada Craft Club (www.canadacraftclub.ca), Canada’s first national monthly craft beer club.-Negotiated, signed and rolled out global analytics eRetail solution to track and optimize content & images, search placement,category placement and pricing.

- Responsible for the overall strategy, management and development of analytics insights products to serve American Express Merchants.- Developed new analytic products with a maniacal focus on customer service, value and scalability of solutions.- Supported migrations strategy of data from legacy systems to Hadoop environments, as well as evaluating big data visualization software.-Discovered and performed due diligence and valuations of data-centric and b2b startups.- Implemented a "Product Mindset" across numerous business and development groups resulting in faster dev cycles, more validating experiments and a concentration on actionable metrics.

-Led operations, finance, marketing and project management for numerous mobile apps and AppSpin, a mobile analytics and organic install tracking platform.-Prioritized a focus on customer development, customer service, leaning learnings and agile development.-Owned end-to-end sales cycle including technical implementations and account management.

Helped develop, from a business perspective, an online bill pay portal for small businesses. Identified key gaps and critical enhancements in order to bring product to market.

Summer Marketing Internship for American Express OPEN - New Business Development.

Rotational Management Internship for the Sheraton Keauhou in Kona, Hawaii.

Researched legislation and updated Congressman on economic affairs. Communicated via direct mail/email/tours with constituents.