Benoit Duverneuil Email & Phone Number

Lake Worth, FL, US

West Palm Beach, Florida Area

• Spearheaded the development and execution of a comprehensive UX research strategy that optimized user interfaces and improved user engagement across hundreds of websites.
• Conducted in-depth user research, including interviews, surveys, and usability tests, to identify pain points and areas for improvement across digital channels.
• Applied insights from behavioral data to inform design decisions, leading to a 20% boost in task completion rates and a 15% increase in customer retention.
• Led cross-functional teams in the iterative design process, developing wireframes, and user flows based on research insights and usability tests.
• Directed A/B and multivariate testing to evaluate UX changes, enhancing the effectiveness of landing pages, navigation, and lead generation tools.
• Led the development and execution of the company’s web analytics strategy, resulting in significant improvements in data accuracy and marketing performance.

New York

Founded in New York City in 1904, The Explorers Club promotes the scientific exploration of land, sea, air, and space by supporting research and education in the physical, natural and biological sciences. The Club’s members have been responsible for an illustrious series of famous firsts: First to the North Pole, first to the South Pole, first to the.

Miami-Fort Lauderdale Area

• Led eCommerce and digital marketing efforts, implementing a multi-channel strategy to launch a successful online weight management program.
• Directed the development of a mobile app and integrated virtual call centers, CRM, and coaching platforms to enhance customer engagement and retention.
• Managed the media buying strategy, optimizing campaign segmentation to deliver targeted messages across digital channels, increasing lead generation and sales.
• Developed and implemented a comprehensive tagging architecture using Tealium and GTM, enabling detailed tracking of user interactions and marketing campaign effectiveness.
• Managed data governance protocols, ensuring the accuracy and security of collected data, while aligning with data privacy regulations.
• Delivered insights on customer segmentation, funnel performance, and content engagement, driving improvements in digital marketing strategies and UX design.

Miami-Fort Lauderdale Area

• www.cruise.me | www.abbeylabs.comAbbey Labs is a cutting-edge technology company specializing in vertical markets. We develop state-of-the-art and disruptive applications and connected experiences to build.
• Broad strategy, innovation, and key initiatives.
• My role here as Co- Founder spans many activities from strategic to tactical. Focused on product definition and iterations, scaling the service, identifying strategic partners and initiatives, building our audience and.
• Developed innovative applications for the tourism industry, including a patented real-time cruise search interface and a social platform for cruise ship passengers.
• Managed the end-to-end eCommerce operations, ensuring seamless integration of web technologies, marketing campaigns, and customer service processes.

Miami-Fort Lauderdale Area

• Elephant Group, Inc. offers performance-based marketing solutions. It provides mass customer acquisitions, brand recognition, and sales on a pay-for-performance basis. The company offers services through an array of.
• Developed online / offline marketing tactics for key accounts such as AT&T, Verizon, Comcast, Dish, Time Warner...
• Generated 15 million inbound calls, 2.2 million customers, and 3.8 products sold per year.
• Conversion Optimization, Testing and Targeting: A/B and MVT testing, Behavioral Targeting, Pathing Analysis, Customer Satisfaction, Purchase Funnel, Site Layouts and UX.
• Designed complex Geo-Marketing strategies combining multiple online-offline data sources and mechanisms such as Dynamic Keyword Inclusion.
• Managed the implementation of a new email & display platform (Responsys), and immediately started generated incremental revenue by enabling remarking campaigns.

Miami/Fort Lauderdale Area

• Systemax (NYSE: SYX) owns customer-facing multichannel brands with overall transacted full-year sales of $3.4 billion in 2013. Consumer reports ranked TigerDirect.com, the B2C & B2B eCommerce business I managed as the.
• Administered web analytics reporting platforms (IBM Coremetrics, Google Analytics).
• Lead architect for web analytics solution design and implementation.
• Established governance models for data collection and analysis, improving predictive capabilities and actionable data insights.
• In charge of web analytics data integrity and end-to-end QA and validation across multiple systems and web properties.
• Developed user personas and journey maps based on extensive research, guiding the design team to create user-centered interfaces.

Worldwide

• Created and developed Interactive agency with a global presence.
• Developed client reporting environments and analyzed web site data. Completed assessments of online marketing and social media strategies. Developed recommendations for online marketing initiatives and led the search.
• Maximized the online presence of existing websites and created a unique online customer experience with social media.
• Transformed the organization into an international interactive agency, and joined the Board of Directors.

Worldwide

• Co-Managed a large portfolio of Premium Dot Me domain names.
• Developed startups, business models and key partnerships.
• Provided hands on mentorship and training to startups looking to fill gaps in developing their business model, organizational structure, and customer acquisition strategy.

Miami/Fort Lauderdale Area

• Analyzed web traffic measurements that provided insight on overall site traffic & behavior, product click-thru & conversion, promotional campaigns, email, and other key e-commerce channel assets.
• Developed reporting strategy that proactively addressed vital business intelligence needs.
• Developed executive level scoreboards using tools like Google Analytics, Omniture, Hitwise, Oracle Hyperion....
• Adjusted future plans by locating underperforming areas with poor traffic/conversion.
• Partnered with internal and external clients to develop, manage and optimize web analytics and social media measurement strategies, projects and best practices aimed at increasing ROI.
• Defined, monitored and analyzed KPIs to measure website, paid marketing and social media campaign performance. Mapped KPIs and supporting metrics to business goals.

• Started own business providing strategic and technical consulting to start-up companies, governmental agencies, universities and schools, small businesses and Fortune 500 companies.
• Created marketing strategies with interactive technologies and innovative 2.0 tools.
• Developed and maintained online marketing campaigns for high-profile clients.
• Maximized the online presence of existing websites and created innovated online customer experience.
• Delivered superior returns to small and middle market companies that were missing opportunities by not using e-commerce as a sales and marketing channel.
• Offered trainings in e-business and Web analytics for Web design schools and retail companies.

Limoges Area, France

• Launched and managed a Technology Cluster (startups + incubator + university + institutions + private fund) dedicated to Web Design and e-Commerce.
• Provided strategic consulting services to hundreds of startup companies (business plans, strategic partnerships, branding, marketing and sales).
• Managed the development and strategy of several websites and improved lead generation.
• Initiator of the International Web Design Festival, the largest event dedicated to online user experience, Web UI and usability.
• Developed a Web-Analytics department supporting collaborations between companies and laboratories using eye-tracking and data analysis solutions.
• Planned, managed and facilitated a Regional Information Network. A management peer group for 45 non-profit organizations (2,600 volunteers) sharing best practices.

Limoges Area, France

• Transformed a hobby into a business by launching an import trading startup to supply handmade ‘fair trade’ products (from 52 countries) into the European market.
• Realized 3 million dollars profit within 1 year with an innovative Internet strategy.
• Managed website development and vendor integration. Partnered with business units to define pricing logic, supply chain, customer service process, marketing and sales.
• Proactively developed business cases for the purchase of new tools/updates to the CMS applications.
• Worked with Web Analytics to maximize performance of marketing initiatives, tracked KPIs, built customer profiles, optimized SEM budget…
• Managed business requirements, project plans, and issue resolutions.

Limoges Area, France

• Developed a full suite of search engine marketing solutions to numerous high-profile clients.
• Drove targeted, qualified traffic to web properties using pay per click (PPC) search engine marketing (SEM). Managed a $1.5 million advertising budget.
• Launched and measured web campaigns: SEO, SEM, emailing, ad banners.
• Created and interpreted web statistics in order to identify trends, support business analysis efforts, and provide information to support search marketing campaigns.
• Managed Web Analytics: implementation, audits, training and analysis for client’s web sites. One of the first European organizations to implement web analytics solutions.
• Trained multiple teams and evangelized about ‘Internet audience measurement’ and Internet Marketing.

Master1, Internet & Development

Included classes of Knowledge Management, Business Development for start-up companies, Business Plans, Data Mining... Graduated with honors

Deust, Culture Administration

Graduated with honors.

Strategic And Financial Analysis For Startup Companies

Training have included due diligence and financial modeling for investor decision-making, small-enterprise development support and.

Online Video For Web Marketing

English & Chinese For Business