Brian White Email & Phone Number

Boston, MA, US

Walpole, Massachusetts, US

Walpole, Massachusetts, US

Walpole, Massachusetts, US

Cambridge, Massachusetts, US

Formulated marketing launch strategy; including channel plans, budgets, and creative production.Setup analytics infrastructure and marketing technologies in conjunction with the product and tech teams.Managed all email functions, including the implementation of an ESP and day to day operations of all campaignsand automations.Implemented and managed content.

Boston, Massachusetts, US

Responsible for developing and executing Lovepop’s marketing strategy, with a primary focus on customer acquisition, customer retention, and marketplace expansion.Key areas of responsibility include:* Marketing team management and hiring* Oversight of email strategy, email execution and email technology* Development of direct mail/catalog capabilities*.

Boston, Massachusetts, US

Focused on scaling customer acquisition efforts through the ongoing management of paid search, online display, and marketplaces. Developed new organizational marketing capabilities in catalog and direct mail.

Boston, MA, US

Manage search engine marketing programs to efficiently drive traffic to and transactions on Valorebooks.com with an emphasis on maximizing contribution profit. Year to date, marketing acquisition expenses have been reduced by 50% while contribution profit has increased by 55%.Forecast site traffic and marketing expenses for Valorebooks.com to provide.

Sunderland, VT, US

Managed an annual marketing budget of approximately $6M. Managed Orvis’s search engine marketing programs in the US and UK to annual demand and expense goals. SEM revenue saw double digit growth and consistently outpaced overall Ecommerce growth. Designed, implemented and managed a paid content marketing program that grew to be one of Orvis's primary new.

Sunderland, VT, US

Provided analytical support to the Orvis Digital Marketing team to expose program improvement opportunities. Improved Digital Marketing performance reporting to create transparency and better inform internal stakeholders of the Digital Marketing team's performance. Owned the analysis of Orvis's website testing. Ensured test setups would return actionable.

Boston, MA, US

Summarized key research findings and developed actionable recommendations for a broad array of clients in manufacturing, retail, healthcare, distribution services and private equity. Client companies ranged in size from Fortune 100, publicly traded companies to niche, $50 million companies.Provided analytical support through the collection of market data.

Evaluated the US market potential for an innovative, early-stage clean energy technology for the Fraunhofer Center for Sustainable Energy. The project detailed potential collaborators, competitors, strategic investors and ultimately recommended a commercialization strategy for the nascent technology.

Boston, MA, US

Carried out a market assessment for EnerNOC's Enterprise Energy Management System. The engagement included a competitive assessment, an evaluation of customer purchasing criteria, and a recommended pricing strategy.

Sunderland, VT, US

Sold Orvis' entire line of fly fishing equipment and clothing.

Cleveland, NC, US

Researched and reported on the international smart meter and traditional water meter markets, with an emphasis on Canada and Latin America. Research included competitor assessment, industry analysis, market segmentation and recommendations for market engagement.

Boston, MA, US

Daily responsibilities included calculating and verifying net asset values and reporting net asset values to business partners for Fidelity's Canadian Equity Funds. Additional responsibilities included accounting for interest rate and credit default swaps and serving as the primary contact for business partners on all swap related issues. I also served on.

Provided special project, advance and administrative support to the Executive Office in the MA State Treasury. Organized and conducted outreach efforts to bring the State Treasurer into contact with business and community leaders throughout the Commonwealth. Conducted extensive research in order to maintain up-to-date information pertaining to numerous.

Mba, Marketing And Global Management

Ba, History

Swedish Language, Eu Policy

Leadership