Bea Antonelli is a dual agency owner, passionately leading two innovative ventures: The Friday Collective, dedicated to driving social good, and the newly launched Made By Muse Agency, a vibrant creative community. With a career spanning two decades in insights and strategy within the agency and media sectors, Bea has honed her expertise in building networks, scaling businesses, and fostering meaningful collaborations.What started as a side hustle has now become a dream realised, with her agencies focused on positivity, creativity and social good. This journey, more than 10 years in the making, underscores Bea’s commitment to personal growth, creativity, and the power of possibility.Over the past seven years, The Friday Collective has undertaken impactful projects with the Department of Foreign Affairs and Trade, PacificAus Sports, the Department of Education, Skills and Employment, and top universities like UNSW, Sydney University and Bond University. Through Made By Muse, Bea has signed some of Australia’s best and brightest talent across a diverse network of creatives and creators, who have produced campaigns for brands including The Langham, Wrangler, Australian Organics Limited, CSB, Peloton, Mecca, to name a few. Grounded, authentic and passionate about supporting others, Bea is driven by the desire not only to grow her agencies but also to inspire and uplift creatives and communities around her.
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Director And Co-FounderMade By MuseSydney, Nsw, Au
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Director / Co-FounderMade By Muse Apr 2024 - PresentAustralia
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DirectorThe Friday Collective Jan 2017 - PresentSydney, New South Wales, Australia -
DirectorMaxco.Lab Feb 2023 - Apr 2024Queensland, Australia -
Insights And Strategy DirectorMaxmedialab/ Max Connectors Oct 2017 - Mar 2023Sydney, Australia -
Senior Experience PlannerChe Proximity Aug 2016 - Oct 2017Sydney, Australia- Customer experience and transformation lead on Telstra Business Awards, Telstra Women's Business Awards and Velocity First 100 Days; responsible for mapping and transforming the customer experience and optimising every touch across paid, earned and owned channels - Senior strategic planner on award-winning Virgin Velocity campaigns including 'The Billion Point Give Away' and 'The World's Biggest Points Exchange Expo' - Strategic brand and data planning lead on Bayer Global, Hewlett Packard Enterprise, Telstra Business -
Group Digital Strategy ManagerBauer Media Australia Mar 2016 - Aug 2016Sydney-Helping clients to find the connection between brands and their consumers.-Supporting cross-functional teams to develop and evolve ideas that bring together brand goals, commercial objectives and consumer needs.-Leveraging consumer insights and macro and micro trends to develop multichannel solutions that deliver to clients' objectives. -Driving new business revenue through compelling strategic proposals, a customer-first mindset and creative collaboration.-Nominated for FIPP's 2016 rising stars in media: 30 under 30 -
Content Strategy & Insights ManagerBauer Media Australia Jan 2014 - Mar 2016Sydney, Australia-Delivering rich and valuable client insights to deepen audience knowledge and guide content marketing strategy, ultimately driving strategic relationships with a broad portfolio of clients including Myer, Westfield, Weight Watchers, Crown Resorts, CPA Australia, Telstra, Commonwealth Bank and Dubai Tourism.
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Senior Project Manager ResearchBauer Media Australia Dec 2010 - May 2013Sydney, Australia-Managing special projects, liaison with external research agencies, management of bespoke studies on Bauer’s Insiders community panel and management of a full calendar of insight-driven trade projects.-Key achievements include being awarded the company’s ‘rising star of the year’ in 2011, implementing a new ad effectiveness research program, playing a key role in revitalizing the industry body’s presence (MPA) in market.
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Senior Account ExecutiveMillward Brown Aug 2008 - Dec 2010North Sydney-Responsible for brand insights, consultation and strategy development for blue chip clients such as Google, Johnson & Johnson, Schick Energizer, Frucor and Kelloggs.-Assigned client service champion of digital media campaign measurement and optimisation tools, securing key clients for a growing facet of the business.-Won an Asia-Pacific award for work on a key client where the insights and recommendations delivered led to a measurable and significant sales uplift post-campaign. -
Senior Research AnalystEnhance Research Aug 2006 - Aug 2008Brisbane, Australia-Specialised in complex statistical analysis to understand the effect of brand initiatives on consumer attitudes and behavior, focusing on customer satisfaction tracking, segmentation and customer advocacy.-Managing research insights initiatives for clients such as, Google AdWords, Suncorp, QSuper, Ergon Energy, Optus and NEC. -
Market Research Fieldwork SupervisorSpectrum Analysts Aug 2005 - Oct 2006
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Marketing TutorBond University May 2006 - Sep 2006 -
Research AssistantBond University Jan 2005 - Aug 2006
Bea Antonelli Skills
Bea Antonelli Education Details
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Top Of Class: Awarded Best Marketing Graduate
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Diploma Of Web Design And Development
Frequently Asked Questions about Bea Antonelli
What company does Bea Antonelli work for?
Bea Antonelli works for Made By Muse
What is Bea Antonelli's role at the current company?
Bea Antonelli's current role is Director and Co-Founder.
What schools did Bea Antonelli attend?
Bea Antonelli attended Bond University, Tafe Nsw- Sydney Institute, Somerset College.
What skills is Bea Antonelli known for?
Bea Antonelli has skills like Customer Insight, Digital Marketing, Market Research, Advertising Research, Consumer Behaviour, Marketing Communications, Marketing Strategy, Digital Strategy, Social Media Marketing, Marketing Research, Segmentation, Quantitative Research.
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