Beatriz Rodriguez Smistrup Email & Phone Number

Smørum, Region Hovedstaden, Danmark

Part of the MarCom team within Global Marketing. Started working as a shared function between both business division on the hearing implant field - cochlear and bone-anchored hearing implant solutions. Latter became more specialist within the bone-anchored division.Main responsibilities:• Country liaison for DE, US, BR, NL, PL• Supporting the overall Go-to-Market process and market releases • Coordinating marketing activities in the development and execution process from concept to post-launch• Ensuring efficient Translation process and compliance• Managing roll-out of marketing activities in Sales Companies, incl. support, ordering to ensure an efficient and timely execution of campaigns.• Process optimization

Copenhagen Area, Denmark

Maternity cover as Event Manager, responsible for:- Planning, development and execution of internal and external events, i.e. trade fairs, conferences, seminars, etc., both BtC and BtB. - Driver of the strategy and exhibit layout planning and alignment on key messages and objectives with business areas- Various communication tasks, including content creation of ads, web, blogs, etc., in close cooperation with MarCom team- Presentations for management, lately working on a key task for Executive Management

Copenhagen Area, Denmark

Part of a small marketing team focusing on rapidly expanding the PANDORA business in the export markets and travel retail business. My responsibilities over the two years have been:- Daily contact with key airline customers, responsible for distribution and creation of adverts, including copy writing, proof reading and image selection for in-flight catalogues. - Development and implementation of 360° campaign activation; catalogues, POS material, campaigns, local advertising, competitions, events, online/social media activities to travel retail wholesalers. - Assisting in planning and execution of events, fairs and internal annual conferences.- Provide direction and coordination content for proposal graphics; in order to acquire necessary graphics support. - Creation & execution of campaigns in relation to product launches and new store openings. - Securing timely campaign launches through tight project plans and involvement with the entire value chain- Responsible for POS materials requiring coordination with print suppliers, sales & visual merchandise team and warehouse.- Responsible for any kind of marketing support to export markets. Skills gained through the position: project management, forecasting, budget management and negotiation techniques, agency briefing, presentation techniques, event planning

Copenhagen Area, Denmark

Assisted the Analysis & Strategy department in conducting qualitative and quantitative market research in regard with the big events. I was responsible for a team of five students connected to the project.With the purpose of finalising my Master Thesis I left the job in October 2011

Copenhagen Area, Denmark

6 month fulltime internship at the Events & Conventions department. Assisted with the planning of various mayor event in Copenhagen e.g. WonderCool, Copenhagen Cooking and Road cycling World Championship. Responsible for planning and conducting a 4-days business trip to Valencia with 20 important stakeholders. Content responsible for implementing a mobile platform for the World Cup in BMX cycling, which had over 12.000 downloads. Updated on a regular basis website and social media.

Ma - International Business Communication, Spanish/Marketing

Exchange Semester

Bsc - International Business Communication, Spanish/Intercultural Marketing

Activities and Societies: Buddy Program at International Office CBS, helping exchange students during their stay with housing, school.

Accredited Jewelry Professional Intensive (Ajp)