Willdom Marketing -Branch Director
Current•Leadership & Business Growth: Lead a team of 25 professionals across Creative, Content, UX/UI, Web, and Growth, ensuring seamless project delivery. Manage client relationships and drive business growth through selling and upselling, achieving 50% year-over-year revenue growth since inception.•Industry Expertise: Worked with clients in SaaS, connectivity, AI, IoT, Edge computing, Fintech, and Cybersecurity, targeting enterprise markets and state and local governments with tailored strategies.•Unified Branding & M&A Strategy: Led M&A and rebranding efforts, aligning merged entities with cohesive messaging and visual identities. Delivered unified brand strategies, streamlined communications, and launched integrated websites under tight deadlines, collaborating closely with client leadership and internal teams.•Partner Development: Supported clients in developing co-branded initiatives and MDF applications with partners like Microsoft Azure, Ericsson, and AWS, strengthening alliances and increasing visibility.•Client Growth & Engagement: Executed multi-channel campaigns that increased SQL generation. Improved client website traffic by 50% YOY and achieved 30%+ email open rates and 5% reply rates, driving steady lead generation. Enhanced social media engagement by 30% through impactful content strategies.•Conference Management: Planned and executed up to 25 conferences annually for clients, boosting brand exposure and generating leads through strategic event presence.