Marketing Manager
CurrentManage the overall marketing strategy of two company brands.Create, launch and manage all digital and traditional advertising tactics including paid search, display, social media, print and TV.Create, launch and manage all organic marketing tactics including blogging, lead generating landing pages, email marketing funnels, SEO and social media.Manage advertising budget for all paid media.Create, launch and manage all internal communication campaigns targeting employees.Edit, optimize and manage five company websites targeting different customer segments.Create, send and manage monthly email marketing newsletter for our retailers.Develop, launch and manage the marketing communications for introducing new products and services.Design, publish and manage all sales collateral to support inside and outside sales teams.Plan and manage internal and external events to engage employees, customers and industry peers.Manage vendor relationships with local agencies outsourced for company apparel, printing and website hosting.Lead and manage annual United Way campaign for employees.
