Bea Colorado Email & Phone Number

Spain

Barcelona Y Alrededores

Responsible for advertising and marketing communication strategy at Volkswagen in Spain: traditional, digital, interactive, social media.- Development of creative campaigns and media plans, both for brand and business, based on specific objectives.- Responsible for media strategy and investment, as well as the relationship with the commercial aspect of major publishing groups.- Implementation of 1:1 personalization projects in mediums like retargeting, programmatic, dynamic creatives, and dynamic destinations.- Providing service to different company departments and the dealership network in achieving objectives.Achievements:- Brand recovery to pre-2015 levels.- #1 automotive brand on Social Media in key KPIs since 2019 (Social Elephants).- Implementation of Sales Contribution Model in digital media → 10% efficiency in digital media in the first 6 months.- Increased lead-to-sale conversion (11%) → 23% private channel sales in 2022.- 4 EFI awards in 2019 for "Como un Golf" and "Hola, soy Edu".

Barcelona Y Alrededores

Head of Advertising and Communication for Nissan in Spain: ATL, BTL, digital marketing, retail marketing, events, social media, sponsorship, and brand analytics.- Responsible for strategy and communication marketing across all channels: traditional, digital/interactive, social media, events, and sponsorships.- Accountable for media strategy and investments, as well as regional communication strategy for dealerships.- Definition and development of the brand's new digital and social media strategy.- Coordination with Nissan HQ to achieve better results and impact in communication campaigns.Achievements:- First brand in Europe to sell a car through a social network (Twitter).- Increased brand image.- Enhanced image for the electric brand.- Improved brand image in the area with the worst results.- Won 2 silver awards at El Sol Festival in 2017.- Shortlisted at Cannes for the "Percebeiros" campaign.

Barcelona Y Alrededores

Responsible for communication campaigns (ATL, Digital, CRM, Social Media...) for the automotive brand SEAT on a global level.- Accountable for the brand's communication and advertising strategy at SEAT worldwide.- Building integrated campaigns, seeking opportunities to convey messages to consumers through the most suitable channels, in continuous collaboration with the media agency.- Coordinating with the Country Coordination department for campaign development and implementation across all markets where SEAT is present.Achievements:- Strategic definition and objective development for the agency (built from scratch).- Establishment and coordination of a new, multidisciplinary, and multicultural team (+20 different nationalities) providing service to SEAT Global.

Barcelona

Account director for ŠKODA, overseeing advertising, communication, and consulting for Data and CRM.- Co-leadership in brand communication strategy and exploration of new business areas.- Strategic definition and design of creative campaigns and CRM programs with specific objectives (sales, brand image, lead generation, loyalty, and renewal) based on previous action results, new technologies, and trends.Achievements:- Launch of ŠKODA's social media networks.- "Skoda Change my Car" campaign: +89% sales for the Yeti model in a declining market (-1.1%).

Barcelona, Cataluña, España

Responsibility over the ŠKODA, Grupo Agbar, Teatre Lliure, and Spanish Association Against Cancer (AECC) accounts. Supervising three account executives under my management.- Strategic leadership for the ŠKODA, Grupo Agbar, Teatre Lliure, and AECC brands (includes brand image studies, consumer analysis, market research, competition analysis, etc.).- Designing marketing plans and executing them for Aguas de Barcelona and Teatre Lliure.- Coordinating both qualitative and quantitative research efforts.Achievements:- Achieved the highest number of ŠKODA registrations in Spain up to that point.- Creation and development of the "Join the Pink Cause" concept for the Spanish Association Against Cancer (AECC).

Barcelona, Cataluña, España

Responsible for Avecrem de Gallina Blanca, Carbonell, Colhogar, Demak’up, Roche Farma, Pfizer-Consumer Healthcare, Salvat, and the Spanish Association Against Cancer (AECC).Achievements:- Strategic definition and development of Vispring's new communication positioning -> 111% increase in sales in the first year.- 1 EFI award for Vispring's new positioning.

Co-Active Coach, Coaching

Activities and Societies: Coaching

Ecommerce Experts Program

Isdt Rcc-Harvard

Dibex Digital Business Executive Program, Transformación Digital

Pmd Programme For Management Development, Dirección General Y Estrategia Empresarial

Activities and Societies: ESADE Alumini

Data Intelligence, Digital Transformation

Máster En Comunicación Empresarial, Comunicación Corporativa & Digital

Grado En Publicidad, Relaciones Públicas Y Marketing., Comunicación Social Y La Comunicación De Empresa