Beatriz Elena Moreno Hernández Email & Phone Number

Barcelona, Ct, Es

Barcelona, Ct, Es

Barcelona, Cataluña, España

Remoto

Designing Content Strategy: Collaboration with stakeholders target audience, messaging, and key performance indicators. Audience Research and Analysis: Content strategists research to understand the target audience's needs, preferences, and behaviors.Content Planning and Editorial Calendar: Create an editorial calendar that outlines the schedule and topics for content creation and publication.Content Creation Guidelines: Develop guidelines and standards for content creation, including tone of voice, style, branding, and messaging consistency.Iterative Improvement: Based on data insights and performance analysis, continuously refine and iterate the content strategy to enhance its impact and effectiveness.

Spain

Had the opportunity to work with brands such as Coca-Cola, UPS, Pfizer, Vaccines Today among others. Campaign Strategy: Develop comprehensive advertising strategies aligned with the overall marketing goals and target audience demographics.Audience Targeting: Utilize targeting options available on social media advertising platforms to reach the desired audience segments.Budget Management: Set and manage advertising budgets for each campaign to ensure optimal allocation of resources. Monitor ad spend, adjust budgets as needed, and optimize campaigns to achieve cost-effective results.Campaign Launch and Monitoring: Implement advertising campaigns across various social media platforms (Facebook, Instagram, Twitter, LinkedIn, Google Ads). Monitor campaign performance, track key metrics, and make adjustments to optimize performance.A/B Testing: Conduct A/B tests (split tests) on ad creatives, audience targeting, ad placements, and other variables to identify the most effective strategies for achieving campaign objectives.Performance Analysis and Reporting: Analyze campaign performance data using social media advertising analytics tools and platforms, such as Facebook Ads Manager, LinkedIn Ads, Twitter, Google Ads and Google Analytics. Prepare regular performance reports for stakeholders, highlighting key insights, trends, and recommendations.

Spain

Designing Content Strategy: Collaboration with stakeholders target audience, messaging, and key performance indicators. Audience Research and Analysis: Content strategists research to understand the target audience's needs, preferences, and behaviors.Content Planning and Editorial Calendar: Create an editorial calendar that outlines the schedule and topics for content creation and publication.Content Creation Guidelines: Develop guidelines and standards for content creation, including tone of voice, style, branding, and messaging consistency.Iterative Improvement: Based on data insights and performance analysis, continuously refine and iterate the content strategy to enhance its impact and effectiveness.

Galicia, Spain

Barquisimeto, Lara State, Venezuela

Worked with national brands such as Natulac, Tubrica, Tubosa, Dusa, and El Paso del Diplomático. Strategy Development: Develop comprehensive social media strategies aligned with the overall marketing objectives and target audience demographics. This involves defining goals, identifying KPIs, and selecting social media platforms for engagement.Content Creation and Curation: Create, curate, and publish engaging content across various social media platforms. Develop content calendars and schedules to ensure a consistent flow of relevant content that resonates with the target audience.Community Engagement: Foster meaningful interactions with the brand's audience by responding to comments, messages, and mentions on social media channelsAudience Growth and Acquisition: Implement strategies to grow the brand's social media following and increase audience engagement.Social Listening and Monitoring: Monitor social media channels for mentions, comments, and discussions related to the brand or industry.Performance Analysis and Reporting: Analyze social media metrics and performance data to measure the effectiveness of campaigns and initiatives. Prepare regular reports detailing key insights, trends, and recommendations for optimization to stakeholders.Crisis Management: Develop and implement strategies for managing crises or negative publicity on social media channels.Brand Voice and Tone: Ensure consistency in brand voice, tone, and messaging across all social media channels. Develop guidelines and standards for communication to maintain brand authenticity and identity

Barquisimeto, Lara State, Venezuela

Strategy Development: Develop comprehensive social media strategies aligned with the overall marketing objectives and target audience demographics. This involves defining goals, identifying KPIs, and selecting social media platforms for engagement.Content Creation and Curation: Create, curate, and publish engaging content across various social media platforms. Develop content calendars and schedules to ensure a consistent flow of relevant content that resonates with the target audience.Community Engagement: Foster meaningful interactions with the brand's audience by responding to comments, messages, and mentions on social media channelsAudience Growth and Acquisition: Implement strategies to grow the brand's social media following and increase audience engagement.Social Listening and Monitoring: Monitor social media channels for mentions, comments, and discussions related to the brand or industry.Performance Analysis and Reporting: Analyze social media metrics and performance data to measure the effectiveness of campaigns and initiatives. Prepare regular reports detailing key insights, trends, and recommendations for optimization to stakeholders.Crisis Management: Develop and implement strategies for managing crises or negative publicity on social media channels.Brand Voice and Tone: Ensure consistency in brand voice, tone, and messaging across all social media channels. Develop guidelines and standards for communication to maintain brand authenticity and identity.

Barquisimeto, Lara State, Venezuela

Community Building: Develop and grow an active and engaged online community around the brand's products, services, or interests. This involves identifying target audience segments, creating relevant content, and facilitating conversations to attract and retain community members.Audience Engagement: Foster meaningful interactions with community members by responding to comments, messages, and mentions in a timely and personalized manner.Content Creation and Curation: Create, curate, and share engaging content that resonates with the community and aligns with brand messaging and values.Community Advocacy: Identify and cultivate brand advocates and ambassadors within the community who can amplify the brand's message, share positive experiences, and advocate on behalf of the brandSocial Listening and Monitoring: Monitor social media channels, forums, and online communities for mentions, discussions, and trends related to the brand or industry.Campaign Support: Support marketing campaigns, product launches, and promotions by engaging with the community, sharing relevant content, and encouraging participation.

Barquisimeto, Lara State, Venezuela

Article Research: Conduct thorough research on assigned topics or story ideas to gather relevant information, facts, and sources.Content Creation: Write compelling and well-crafted articles, features, profiles, interviews, reviews, and essays that meet the magazine's editorial standards and audience expectations.Interviewing: Conduct interviews with sources, subjects, or experts to gather firsthand information, insights, and quotes for inclusion in articles.Writing for Print and Digital Formats: Tailor writing for publication in both print and digital formats, optimizing content for readability, engagement, and search engine visibility.Adherence to Deadlines: Meet tight deadlines and turnaround times for article submissions, revisions, and publication schedules.Pitching Ideas: Generate fresh and original story ideas, angles, and pitches for consideration by editors and editorial teams.Staying Informed: Stay updated on industry trends, current events, and cultural developments relevant to the magazine's niche or target audience.Editing and Revision: Revise and edit drafts of articles for clarity, coherence, grammar, spelling, punctuation, and style.

Master'S Degree, Marketing Digital Y Gestión Comercial

Para finalizar el master se realizó un plan de Marketing Digital en empresas reales y activas, donde se puso en acción todo lo aprendido.

Curso Transformación Digital Para Empresas Culturales Y Creativas

Formación sobre emprendimiento para empresas culturales y creativas. Marketing para emprendedores, SEO, SEM. Finanzas para emprendedores..

Licentiate Degree, Communication And Media Studies

Curso De Comunicación, Medios Y Política, Communication And Media Studies

Formación sobre la comunicación en la politica, marketing político con análisis sobre casos reales.