Content Manager/Ad Media Manager
CurrentResponsible for tracking, collecting materials, developing, and executing all digital ads across all WW digital platforms. Track analytics for ad content and build reports. Developing + executing production process and material collection for promotions and advertorials, and executing multi-platform marketing campaigns. Assist Sales Team manager and Publisher, manage accounts when needed, support sales initiatives, and create unique marketing content. Responsible for troubleshooting + optimizing across all digital ad platforms. Creating unique email marketing content and helping to manage our SAAS platform.- Increased newsletter audiences by 50% in 15 months- Increased digital traffic for sponsorship campaigns by 25%– Improved in-house content studio by 50%, resulting in retention of clients and acquisition of new clients–Produced original sponsored content, including newsroom-style stories, photography, and social-first video. –Optimized digital content for improved UX- Web design, improved UX on WW media kit pages by 100%