Bea Paulina Rodriguez Email & Phone Number

Metro Manila, Philippines

Drives creative direction and team management in the development and execution of strategic marketing and communication initiatives. Plays a key role in brand management, ensuring consistent, compelling messaging across various channels to strengthen brand presence and support business growth. Oversees the team in engaging target audiences effectively and aligning with brand objectives.• Brand Management• Strategy Development• Creative Direction

Responsible for the creative development, production, design integrity, and effectiveness of a variety of marketing and communications assets for digital and print vehicles, across all channels while meeting project delivery dates according to assigned schedules, and preparing print-ready files and digital assets according to specifications.• Branding and Content• Digital Marketing• Graphic Design

Develop and execute strategic marketing and communication plans that enhance brand visibility and drive business growth. This involves analyzing market trends, identifying target audiences, and crafting compelling messages and campaigns that resonate with stakeholders. It also includes providing guidance on brand positioning, digital marketing strategies, public relations, and overall communication strategies.

Plays a pivotal role in developing and executing strategic marketing and communication initiatives to enhance the organization's brand presence and drive business growth. Responsible for crafting compelling messaging and utilizing various channels to engage with target audiences.• Strategy Development• Brand Management• Corporate Communications• Creative Direction

Responsible for cultivating and maintaining relationships among business partners while also developing strategies to increase revenue.• Project Management• Influencer Marketing• Digital Marketing • Creative Direction

Responsible for delivering a project from conceptualization to execution. Tracks and analyzes the performance of campaigns, manage the marketing budget, and ensure that all marketing material is in line with the organization’s brand identity.• Project Management• Brand and Content Management• Influencer Marketing• Digital Marketing • Creative Direction

Responsible for successful planning and implementation of multi-channel marketing strategies to promote the company and its services. Develops and co-manages Marketing Events and Communications initiatives including Employee Engagement Programs, Client and Lead Generating Events, PR and Social Media Campaigns, Budget and Asset Consolidation.• Brand and Content Management• Digital Marketing• Graphic Design• External Communications

Provides support in the implementation of the company's employee engagement programs towards building a positive corporate culture, aligned with the organization's principles and policies.• Events Management• Employee Engagement• Corporate Partnerships & Discounts

Philippines

Engages key stakeholders with the execution of effective internal communications and culture activities, in support of the company’s service vision, mission, values and strategy to cultivate an informed and engaged workforce, enhanced customer service culture, and sustainable business performance.• Corporate Communications• Company Culture Programs• Event Planning• Graphic Design

Postgraduate Diploma, Strategic Marketing Management

Bachelor Of Arts (B.A.), Economics