Beatriz Pleités Email & Phone Number

Remote

• Own and execute the consumer marketing and activation strategy (HubSpot)• Manage all consumer and small donor communications • Own measurement and performance of consumer marketing efforts including channels and campaigns, and assesses against goals• Develop consumer marketing elements of all Fair Trade USA marketing and promotional campaigns aligned with the content and promotions• Increase consumer newsletter subscribers as well as number of small donors• Manage consumer social media channels (IG/FB)• Collaborate with content marketing, industry marketing, PR, agencies, and other vendor partners for an aligned digital presence • Monitor competition and provides ideas to stand out • Stay up-to-date with digital technology developments

Boston, Massachusetts, United States

• Develop content, design, and execution for printed materials and appeals, as well as digital communications and social media postings using Canva, Bloomerang, Instagram, Facebook, LinkedIn, and others.• Maintain and grow a content library of photos, videos, quotes / testimonials, and social media copy.• Update and maintain the BNB website using Wordpress.• Coordinate planning and logistics for regular Point-of-Entry (PoE) events.• Support the solicitation of sponsorship for events and programs from foundations or corporations that share BNB values (direct mail, e-appeal letters, monthly newsletter, etc.).• Support the recruitment, training, scheduling, onboarding, and management of volunteers involved in community engagement and organizing activities• Generate and maintain key partnerships with different stakeholders to promote job readiness and opportunities for youth, and keep track of those relationships using Bloomerang, Monday.com, and other software. • Coordinate the flow of data for all BNB participants using Salesforce; implement regular transfers of constituent data from Salesforce to Bloomerang.• Engage with a diverse community in the Boston Area speaking English, Spanish and French.• Work with youth to support their job readiness skills.

Boston, Massachusetts, United States

• Develop and manage the alumni network• Track alumni data (Bloomerang and Salesforce)• Primary point of contact between BNB and various alumni engagement partnerships• Data collection on impact and surveys to analyze and improve overall alumni engagement

Waltham, Massachusetts, United States

• Elected to represent the interests and values of the Graduate Student body.• Promoted and organized networking events and outreach campaigns to increase student engagement across the International Business School, the Heller School for Social Policy and Management, and the Graduate School of Arts and Sciences.• Oversaw the GSA budget, including reimbursement of expenses, vendor contracts, and internal communications.• Transitioned after previously holding the Director of Communications role (2021 – 2022).

Morogoro, Tanzania

• Coordinated communication with US-based sponsors and TZA benefactors.• Supported the extracurricular English lessons through practical conversation exercises and Language Fluency Workshops.• Managed social media accounts (Facebook and Instagram) to promote fundraising events. • Collaborated with the Visitor Engagement and Cultural Exchange Programs to ensure successful events, student satisfaction, and support visiting donors.

El Salvador

• Managed a team of paralegals at the law firm to ensure successful case handling.• Provided pro bono legal counsel to victims of domestic violence.• Led workshops aimed to provide financial literacy and entrepreneurial skills.• Negotiated contract clauses and fulfillment between contractors and government administrators for public works.• Translated and interpreted documentation between clients and the law firm in Spanish, English, and French.

El Salvador

• Processed complaints for the defense of consumer rights against national providers of goods and services.• Ensured and oversaw the progress and completion of the Annual Operating Plan and Institutional Strategic Plan of the Dispute Resolution Center.• Oversaw employee compliance and adherence to the Quality Management System (ISO 9001: 2015).• Controlled and safeguarded institutional records and prepared legal documents.• Promoted to this position from Technical Assistant of the Decentralization Directorate after one year.

• Drafted complaints in family matters.• Translated documents from English, Spanish, and French.• Completed operational tasks across different governmental agencies.

Master Of Arts - Ma, Sustainable International Development

Activities and Societies: Graduate Student Association• Received an 80% merit-based scholarship • Capstone: The Reification of Women.

Bachelor Of Laws - Llb, Law

• Capstone: Regulatory Limits on Advertising that Reifies Women in El Salvador

B1, French Language And Literature, Delf B1

Bachelor'S Degree, General Studies