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CurrentThe exceedingly rapid growth of smartphones, in comparison to the overall cell phone market, makes Apps and Mobile Websites critical, must-have marketing tools. Quickly, "savvy customers" are migrating to smartphones, with the rest of the market aptly following right behind.There's more: The iPad and tablet computers will be redefining "mobile computing", as millions of these new devices get sold. And as this shift continues to take place, the use of Web-based Apps and Mobile Websites will really become the new standard by which consumers engage with the brands and businesses they patronize.Don't simply hand over your customers to your competition - just because you fail to recognize how important Marketing Apps and Mobile Websites are. Take note: consumers are quickly adopting to new mobile standards, and marketing to your customers is forever changing right before your eyes.Every business, professional, and organization - must have their own Marketing App and Mobile Website to compete in today's highly mobile marketplace.