- Design and prepare finished art for communication support materials including co-op ads, flyer inserts, catalogues, consumer brochures, posters, product knowledge material, mock-up creative in an environment, event signage and category imagery for retail point of sale.- Assume lead role in coordinating all creative source material drawing from global resources and original photography.- Develop original Canadian specific support materials on brief, ensuring consistency with global corporate identity guidelines.- Prepare and deliver final files to magazines and/or printers for publication and production.- Take lead role in identifying printer suppliers; provide recommendations based on evaluation of quality control and cost efficiencies.- Design and develop graphic support materials for consumer exhibitions and trade show booths.- Establish productive relationships with global and U.S. internal and creative agency contacts to leverage all available tools and resources.- Develop seasonal updates to adidas AdMat Retail Workbook.- Prepare comp layouts of advertising and in-store POS concepts for presentation to retailers.- Coordinate sell-in materials and communication support tools for sales reps as directed.

- As founder, both business process and creative design fall under main responsibilities.- Developed the ability to maintaining a flow of income and customer relationships to market products at low costs – positive reviews have increased word-of-mouth marketing.- Built a costing and sales structure to move inventory at a low cost, with positive monetary benefits.- Responsibility for creating graphic designs for BEARKID’s lines of women’s and men’s apparel, accessories (hats), vinyl stickers, posters, and online downloadable material.- Manage the online store, packaging, and shipment to customers in a timely manner.

- Marketing assets for franchises such as Teenage Mutant Ninja Turtles, Dora the Explorer, Spongebob Square Pants, etc.Examples of programs include:° Teenage Mutant Ninja Turtles Dundas Square Launch event ° Spongebob Squarepants Movie promotional creative° Walmart preschool print advertisements° Toys”R”Us In-store TMNT scratch and win cards

- Designed creative solutions for major retailers (Toys’R’Us, Walmart, Sears, Canadian Tire and Loblaws) that were implemented nationally across Canada. - National retail programs included in-store signage, online retail experience and print advertisements.Examples of national retail programs include:° Walmart Cars 2 Blu-ray/DVD In-store Booklet° Walmart In-store signage – Cars, Princess, Fairies° Toys”R”Us Feature Wall – Disney Junior ° Toys”R”Us In-store signage – Disney Cars Land° Loblaws In-store signage – Cars, Disney Princess° Loblaws Flyer Ad Mat° Canadian Tire Flyer Ad Mat – Summer/Winter° Sears Canada – Seasonal Disney microsite designs (eg. Spring, Summer, Winter, Holiday)- Additional responsibilities included working closely with printers, licensees, and consumer product development.

- Responsible for design work in a freelance position, working under strict deadlines and in an independent environment.- Skills utilized include colouring, shading, and redrawing characters using Adobe Illustrator.- Developed material for a popular teen cartoon called Bakugan, and the toy franchise Beyblades.- Finished files were used for merchandise, such as box art for the toys, beach towels, lunch boxes, and other consumables.

- Interned as a Junior Graphic Designer, preparing files for production. Redesigned packaging for Leather Protection products, designed the 2009 Christmas gift box, and designed three women's t-shirts for the Summer 2010 line. - Hired on contract to work on design and back-end coding for the "About Us" section of website.