Ben Armstrong Email & Phone Number

San Francisco, CA, US

A venture born from NAX Group and focused on using AI/ ML to transform the furniture industry in partnership with Ashley Furniture – the world’s largest furniture manufacturer. Ybor Technology’s multi-cloud platform serves to provision compute, connect data, infuse AI and rapidly deploying enterprise workloads to any cloud.

Oakland, California, US

Advisor to the PG&E Board, CEO and Marketing Leadership as the company seeks to rebuild the brand following a series of catastrophic wildfires.

Manhattan Beach, California, US

Founded by the former CEO of BCG Digital Ventures, NAX is a corporate venture company that builds new products and businesses for our enterprise partners. As Chief Product Officer am part of the executive team and lead our Product, Design and Marketing teams across all our ventures.

Dallas, Texas, US

• Series C startup building a SaaS platform for the life insurance and annuities industry. Key clients include Equitable, USAA, Transamerica, and Nationwide. Key achievements include:
• Member of executive team with P&L accountability for the direct-to-consumer business line
• Rebuilt marketing, delivering positive unit economics and returning business to profitability
• Launched a marketing as a service business line and secured the first enterprise client

San Carlos, California, US

• Mission driven fintech providing low-to-moderate income individuals with access to affordable financial services. Key accomplishments include:
• Member of executive team with P&L accountability for customer acquisition and retention
• Built marketing function and delivered double digit revenue growth in 2018-21
• Implemented AI/ML driven marketing platform that improved marketing efficiency by >20% and automated regulatory compliance
• Supported launch of credit card and auto-lending products
• Took company public in 09/19; contributed to S1 and roadshow deck, managed Time Square takeover and participated in analyst briefings

Foster City, California, US

• Reported to CFO and led the teams supporting Chief Marketing Officer, Chief Product Officer and global heads of Business Solutions, Digital Solutions, I&SP and Merchant Sales & Solutions, including CyberSource and.
• Conducted due diligence and integration of multiple M&A transactions (e.g., Fraedom)
• Developed business cases and revenue models for multiple new products (e.g., Visa Direct, B2B Connect, etc.) and strategic investments
• Prepared monthly business updates for all of Visa’s products and presented to CEO, CFO and President
• Supported President and CPO in integrating and transforming all product organizations
• Developed and delivered a new FP&A training curriculum with HR

Foster City, California, US

• Reported to CMO and led teams accountable for marketing strategy and planning globally. Promoted to SVP in 2014. Key projects included:
• Prepared CMO and participated in all monthly business reviews with CEO, President and CFO
• Managed allocation of Visa’s $1B marketing budget across products, geographies, clients, etc.
• Developed business cases for FIFA, NFL and Olympics sponsorship renewals
• Rationalized agencies and led RFP to replace global media agency, reducing expenses by ~15%
• Designed and implemented comprehensive marketing measurement framework globally

Foster City, California, US

US

• Leader in McKinsey’s San Francisco office focused on data-driven business improvements. Key projects included:
• Led McKinsey’s first ever “big data” project for a large global e-commerce player
• Designed new inside sales and account management model for a global B2B tech company
• Transformed merchandising division of the worlds largest retailer including new org structure, business processes and performance management
• Helped a U.S. national bank navigate the 2008/9 credit crisis
• Transformed the marketing and sales function of the largest Brazilian bank

Armonk, New York, NY, US

IBM acquired PwC Consulting in 2003 to create IBM Business Solutions. Continued to be leader in the telecom strategy practice, working with US carriers on range of topics including product development and M&A integration.

GB

Member of telecom strategy practice. Worked with wireless carriers and handset manufacturers in Europe and U.S. on 3G license bids, solution architecture, billing strategy and CRM system implementations.

Basingstoke, Hampshire, GB

Led solution architecture team for a small IT services startup.

Armonk, New York, NY, US

Member of ebusiness group. Worked with banking, finance and securities clients to rearchitect their core business applications from two-tier to three-tier.

Mba, Corporate Finance

Msc, Archaeological Prospection

Ba (Hons), Archaeology