Ben Armstrong Email and Phone Number
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Commercially focused executive with over 20 years of experience in financial services, technology and retail, specializing in scaling businesses and driving innovation. Proven track record leading global teams at the intersection of strategy, marketing, and product development. Highlights include: - Built Oportun’s marketing function, delivering double digit revenue growth at lower CAC ahead of successful IPO - Led strategic initiatives at Visa including sponsorship renewals, global agency RFPs and ad-tech stack replacement - Led McKinsey’s first ever big data project, creating first ever 360° view of customer for world’s largest retailer and used to transform their marketing and merchandising teamsCurrently serving as Chief Operating Officer at Ybor Technology, a venture in partnership with Ashley Furniture focused on using AI/ ML to transform furniture manufacturing and retail operations.
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Vp, Global Marketing Strategy, Planning And OperationsAdobeSan Francisco, Ca, Us -
Chief Operating OfficerYbor Technology, Llc Sep 2024 - PresentA venture born from NAX Group and focused on using AI/ ML to transform the furniture industry in partnership with Ashley Furniture – the world’s largest furniture manufacturer. Ybor Technology’s multi-cloud platform serves to provision compute, connect data, infuse AI and rapidly deploying enterprise workloads to any cloud.
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Member, Brand Advisory CouncilPacific Gas And Electric Company Sep 2021 - PresentOakland, California, UsAdvisor to the PG&E Board, CEO and Marketing Leadership as the company seeks to rebuild the brand following a series of catastrophic wildfires. -
Chief Product OfficerNax Group Nov 2022 - Sep 2024Manhattan Beach, California, UsFounded by the former CEO of BCG Digital Ventures, NAX is a corporate venture company that builds new products and businesses for our enterprise partners. As Chief Product Officer am part of the executive team and lead our Product, Design and Marketing teams across all our ventures. -
Chief Marketing Officer & Gm Of ConsumerBestow Life Insurance Dec 2021 - Oct 2022Dallas, Texas, UsSeries C startup building a SaaS platform for the life insurance and annuities industry. Key clients include Equitable, USAA, Transamerica, and Nationwide. Key achievements include:• Member of executive team with P&L accountability for the direct-to-consumer business line• Rebuilt marketing, delivering positive unit economics and returning business to profitability• Launched a marketing as a service business line and secured the first enterprise client -
Chief Marketing OfficerOportun Jul 2018 - Dec 2021San Carlos, California, UsMission driven fintech providing low-to-moderate income individuals with access to affordable financial services. Key accomplishments include:• Member of executive team with P&L accountability for customer acquisition and retention• Built marketing function and delivered double digit revenue growth in 2018-21 • Implemented AI/ML driven marketing platform that improved marketing efficiency by >20% and automated regulatory compliance• Supported launch of credit card and auto-lending products• Took company public in 09/19; contributed to S1 and roadshow deck, managed Time Square takeover and participated in analyst briefings -
Svp, Product FinanceVisa Jun 2015 - Jun 2018Foster City, California, UsReported to CFO and led the teams supporting Chief Marketing Officer, Chief Product Officer and global heads of Business Solutions, Digital Solutions, I&SP and Merchant Sales & Solutions, including CyberSource and Auth.Net, through all strategy and planning processes.• Conducted due diligence and integration of multiple M&A transactions (e.g., Fraedom)• Developed business cases and revenue models for multiple new products (e.g., Visa Direct, B2B Connect, etc.) and strategic investments• Prepared monthly business updates for all of Visa’s products and presented to CEO, CFO and President• Supported President and CPO in integrating and transforming all product organizations • Developed and delivered a new FP&A training curriculum with HR -
Svp, Marketing Strategy, Planning, Operations & AnalyticsVisa Jun 2014 - Jun 2015Foster City, California, UsReported to CMO and led teams accountable for marketing strategy and planning globally. Promoted to SVP in 2014. Key projects included:• Prepared CMO and participated in all monthly business reviews with CEO, President and CFO • Managed allocation of Visa’s $1B marketing budget across products, geographies, clients, etc. • Developed business cases for FIFA, NFL and Olympics sponsorship renewals• Rationalized agencies and led RFP to replace global media agency, reducing expenses by ~15%• Designed and implemented comprehensive marketing measurement framework globally• Led cross functional initiative on end-to-end planning with Finance and Corporate Strategy• Developed marketing governance policy framework with Internal Audit and Risk
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Vp, Marketing Strategy & PlanningVisa Jan 2011 - Jun 2014Foster City, California, Us
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Associate PartnerMckinsey & Company Nov 2005 - Dec 2010UsLeader in McKinsey’s San Francisco office focused on data-driven business improvements. Key projects included:• Led McKinsey’s first ever “big data” project for a large global e-commerce player • Designed new inside sales and account management model for a global B2B tech company • Transformed merchandising division of the worlds largest retailer including new org structure, business processes and performance management• Helped a U.S. national bank navigate the 2008/9 credit crisis• Transformed the marketing and sales function of the largest Brazilian bank• Implemented new product management approach for a leading U.S. beverage company -
Managing ConsultantIbm Oct 2002 - Nov 2005Armonk, New York, Ny, UsIBM acquired PwC Consulting in 2003 to create IBM Business Solutions. Continued to be leader in the telecom strategy practice, working with US carriers on range of topics including product development and M&A integration. -
Principal ConsultantPricewaterhousecoopers May 2000 - Oct 2002GbMember of telecom strategy practice. Worked with wireless carriers and handset manufacturers in Europe and U.S. on 3G license bids, solution architecture, billing strategy and CRM system implementations. -
Business Solutions ManagerConexus May 1999 - May 2000Basingstoke, Hampshire, GbLed solution architecture team for a small IT services startup. -
Solution ArchitectIbm Sep 1997 - May 1999Armonk, New York, Ny, UsMember of ebusiness group. Worked with banking, finance and securities clients to rearchitect their core business applications from two-tier to three-tier.
Ben Armstrong Skills
Ben Armstrong Education Details
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Terry School Of Business, University Of GeorgiaCorporate Finance -
University Of BradfordArchaeological Prospection
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University Of Wales, College Of CardiffArchaeology
Frequently Asked Questions about Ben Armstrong
What company does Ben Armstrong work for?
Ben Armstrong works for Adobe
What is Ben Armstrong's role at the current company?
Ben Armstrong's current role is VP, Global Marketing Strategy, Planning and Operations.
What is Ben Armstrong's email address?
Ben Armstrong's email address is ar****@****mac.com
What is Ben Armstrong's direct phone number?
Ben Armstrong's direct phone number is +141520*****
What schools did Ben Armstrong attend?
Ben Armstrong attended Terry School Of Business, University Of Georgia, University Of Bradford, University Of Wales, College Of Cardiff.
What are some of Ben Armstrong's interests?
Ben Armstrong has interest in Dance, Modelling, Photography, Graphic Designing, Health.
What skills is Ben Armstrong known for?
Ben Armstrong has skills like Strategy, Acquisition Integration, Crm, Financial Services, Marketing Strategy, Customer Analysis, Analytics, Marketing, E Commerce, Management Consulting, Saas, Process Improvement.
Who are Ben Armstrong's colleagues?
Ben Armstrong's colleagues are Rachael Folk, Mohd Aldosari, Rajiv Kawatra, Владислав Волошин, Stephanie Calabro, Vasundara Raju, Abdul Azeem.
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