Bear S. Email & Phone Number

Making high-quality, handcrafted Kosher baked goods.

San Francisco, California, US

• Built the industry leader in experiential events and pop-ups from the ground-up, including partnering with the Golden State Warriors, Toys “R” Us, and Planet Hollywood to launch branded, months-long pop-ups.
• Strategize and execute plans to drive business expansion and operational efficiency, creating 13 globally renowned best-in-class events in 10+ cities with 1.5M+ guests and $50MM+ in sales.
• Spearhead operations for event builds, including city permitting, launch logistics, sourcing, IT, construction, and scaling the business.
• Accelerate the professional development of direct reports through strategic hiring, training, and performance management.
• Maintain an up-to-date knowledge of consumer preferences, industry trends, and competitor activities to design top-of-the-line events.
• Discover process inefficiencies to develop time and cost-saving solutions

San Francisco, California, US

• Selfycart graduated from Y-Combinator to create the everyday competitor to Amazon Go, a mobile checkout solution that can adapt to current retail operations and POS.
• Led merchant sales nationwide. Successfully partnered with Rainbow Grocery, Bianchini's Market, and bfresh, an Ahold/Stop & Shop company, to develop and operate their mobile checkout solution.
• Oversaw app adoption and usage. Constantly saw a 150% MoM growth-rate.
• Developed and executed all consumer marketing and training. Developed and implemented all store training and demos.

San Francisco, CA, US

• Developed new and viable businesses outside of the core business from the ground up including:
• Wholesale - created partnerships which landed product in Nordstroms nationwide, Bloomingdale’s, Beverly Hills Hotel, among others. Grew the business to first year run rate of $1MM
• eCommerce - including developing the supply chain, packing, and shipping processes resulting in year 1 sales of $5MM
• Gifting - developed the program to create B2B gifting options, with a 100% sell-thru rate its first holiday season.
• Events programs – created a program to facilitate event sales in 30 stores nationwide.

San Francisco, CA, US

• Identified, developed and evaluated marketing strategies integral in growing the brand.
• Implemented marketing strategies to help grow annual sales from $5MM to $30MM
• Worked closely to align marketing across 3 brands and 50+ stores nationwide
• Garnered local and national press in outlets such as LA Times, Boston Globe, and The Examiner.
• Created viral campaigns resulting in featured articles in the likes of PopSugar, Just Jared, Vogue, and US Magazine acclimating 50MM+ views annually

• Worked to increase both bottom and top-line growth, reduce shrink, and improve overall brand awareness.
• Ran day-to-day operations of the 16 location, $10MM annual sales, franchise.
• Created solutions in the areas of inventory, sales reporting, distribution and product upgrades that led to system improvements and streamlined processes.
• Negotiated the successful purchase and sale of the 16-location franchise system to Lolli and Pops.

• Oversaw all marketing actions on a corporate level as well as on an individual store level for all 16 stores.
• Developed successful marketing campaigns leading to increased annual sales for the first time in 4 years.
• Negotiated with vendors to increase store margins by 15%.
• Created social content franchise-wide resulting in 150MM views.
• Increased online notoriety, foot traffic into stores, and top-line sales franchise-wide.

• Use of top social media sites to promote brands, stories, products, applications or sites.
• Orchestrated successful marketing campaigns for Cold Stone Creamery, Taco Bell, Gillette, Motorola, Boost Mobile, Wendy’s, Sonic Drive-In, among others.
• Used social media and viral promotion to get content featured on such shows as ESPN’s SportsCenter, The Ellen DeGeneres Show, The Conan O’Brien Show, The Late Show with David Letterman, Jimmy Kimmel Live, and many.
• Generated millions of targeted viewers for specific advertising campaigns.

Milano, Italia, IT

• Owned and operated a 4,200 SqFt pizza restaurant.
• Successfully reversed the downward trend of the business to return it to solvency.
• Increased sales by 40% in a 1-year time period.
• Decreased labor and waste costs by 15% and 30% respectively.
• Handled all business functions including business management, labor management, inventory management, and financial management.

• Hired by families to travel and live with them while rehabilitating their children on learning and education.
• Worked with 6 children 6-9 months at a time, bringing them all successfully up to their correct grade level.
• Developed specific curriculum to quickly return the children to their appropriate grade level
• Taught all subjects in Grades 4-8.
• Worked with an autistic child to develop his social and behavioral skills.

• Communications & Marketing Expert
• Implement supportive marketing strategies including public relations, graphic design, website development, and other marketing initiatives to ensure brand growth.
• Increasing the reputation of a brand effectively through sustained visual communications.
• Consult clients on project status, proposals, design, and software enhancements to improve product and service delivery in a timely manner.
• Analyze outbound marketing campaign performance to identify, prioritize and execute on opportunities for improvement in marketing effectiveness.
• Develop press releases, articles, case studies, and product launch plans and timelines.