Beata Chęcka-Kozik Email & Phone Number

Warsaw, Pl

Warszawa, Woj. Mazowieckie, Polska

Project Management and Leadership Experience*Led the planning and execution of comprehensive marketing and communication strategies for major events, including concerts, festivals, exclusive commercial broadcasts, and special projects for Polsat.*Directed the development of project communication strategies while overseeing and managing both project-specific and media budgets.*Managed and coordinated multi-channel marketing campaigns across TV, digital platforms, social media… Show more Project Management and Leadership Experience*Led the planning and execution of comprehensive marketing and communication strategies for major events, including concerts, festivals, exclusive commercial broadcasts, and special projects for Polsat.*Directed the development of project communication strategies while overseeing and managing both project-specific and media budgets.*Managed and coordinated multi-channel marketing campaigns across TV, digital platforms, social media, press, radio, outdoor advertising (OOH), and other media outlets.*Spearheaded the organization of key corporate events such as photo sessions, anniversary galas, press conferences, and promotional activities.*Established and maintained strong collaboration with internal and external stakeholders, including actors, influencers, production houses, creative agencies, media entities, sponsors, talent agencies, and beauty teams.*Negotiated and managed relationships with external suppliers, event venues, and partners to ensure smooth project execution.Creative Strategy and Execution*Led the creation of innovative promotional materials, including key visuals, radio spots, video content for online platforms, social media campaigns, and copywriting for advertising initiatives.*Developed and implemented creative strategies for high-profile events such as photo sessions, press conferences, anniversary galas, and promotional events.*Provided strategic support for corporate communications and CSR initiatives within Grupa Polsat Plus, contributing to the company’s public image and social responsibility efforts.*Played a key role in promoting ongoing charitable and environmental initiatives through Fundacja Polsat and Stowarzyszenie Lepsza Polska (Stowarzyszenie Program Czysta Polska), ensuring effective communication and marketing alignment with the Group's values. Show less

Warszawa, Woj. Mazowieckie, Polska

Project Management and Leadership Experience*Led the execution of non-standard commercial activities, including product placements and TV-event projects for entertainment shows on Telewizja Polsat, Eska TV, and 4FUN.TV.*Managed the production and logistics of large-scale seasonal events along the Polish seaside, including two seasons of the TV show Słoneczna Stacja broadcasted on Telewizja Polsat.*Oversaw project budgeting and financial settlements, ensuring projects were… Show more Project Management and Leadership Experience*Led the execution of non-standard commercial activities, including product placements and TV-event projects for entertainment shows on Telewizja Polsat, Eska TV, and 4FUN.TV.*Managed the production and logistics of large-scale seasonal events along the Polish seaside, including two seasons of the TV show Słoneczna Stacja broadcasted on Telewizja Polsat.*Oversaw project budgeting and financial settlements, ensuring projects were delivered on time and within budget.*Secured sponsorships for innovative collaborations under the Polsat Media Biuro Reklamy offer, driving revenue through strategic partnerships.*Directed collaboration with a wide range of internal and external stakeholders, including TV producers, event and media agencies, commercial clients, municipalities, actors, influencers, legal and accounting departments, as well as marketing, PR, and promotion teams.*Cultivated and maintained long-term business relationships with key partners, ensuring continued collaboration and project success.Creative Strategy and Execution*Developed and led the Słoneczna Stacja project, creating event concepts and show scripts tailored to sponsor needs, ensuring alignment with commercial objectives.*Innovated non-standard collaboration opportunities for commercial brands, including exclusive program production, show sponsorship, product placements, and titular partnerships for high-profile events.*Created sales proposals for unique marketing activities within the Polsat Media Biuro Reklamy portfolio, offering tailored solutions to meet the diverse needs of commercial clients. Show less

Warszawa, Woj. Mazowieckie, Polska

Gliwice, Woj. Śląskie, Polska

*Crafting communication strategies and copywriting.*Development of advertising spots and materials for ATL/BTL advertising campaigns.*Organizing and executing consumer activations.*Content creation, campaign management, and moderation of Social Media channels.Projects for: Palma, Dan Cake, Tiny Love, K’s Kids, Medere, Classen, Ernest Rust.

Gliwice, Woj. Śląskie, Polska

*Copywriting - tenders and agency clients.*Content creation, campaign management, and moderation of Social Media channels.Projects for: Grupa Żywiec, ING Bank Śląski, L'oreal Expert, Browar Zamkowy Cieszyn, Familijne, Grześki, Jutrzenka Petit Beurre, Caffeteria Mokate, EB Hel Spot, Czas na EB, Aleo, Olej Wielkopolski.

Warszawa

*Managing and handling communication channels and shaping the venue's image.*Producing and developing concepts for image sessions and promotional materials.*Collaboration with artists, media, photographers, and technical teams.*Organizing weekly dance events and live concerts.*Collaborating with strategic partners: Moet&Chandon, Hennessy, Tanqueray No.Ten, Guess, Ray–Ban.

Warsaw, Masovian District, Polska

*Marketing Modowy (grudzień 2014-marzec 2015)*24/7 Communication (sierpień 2014-październik2014)*Magazyn HIRO FREE (lipiec 2013-grudzień 2013)*Agencja Kreatywna BAZAR (luty 2013-maj 2013)------------------------------------------------------------------------------------*Creating press materials, client offers, tender offers, media databases; collaborating with media and media partners.*Media Monitoring (Brand24, Sotrender, IMM… Show more *Marketing Modowy (grudzień 2014-marzec 2015)*24/7 Communication (sierpień 2014-październik2014)*Magazyn HIRO FREE (lipiec 2013-grudzień 2013)*Agencja Kreatywna BAZAR (luty 2013-maj 2013)------------------------------------------------------------------------------------*Creating press materials, client offers, tender offers, media databases; collaborating with media and media partners.*Media Monitoring (Brand24, Sotrender, IMM, Prowly).*Organizing promotional events and press conferences.*Creating and producing promotional materials and creative mailings.*Generating content for the company's blog, websites, and Social Media channels. Show less

Magister (Mgr), Sociology, Integrated Communication - Advertising, Public Relations, Branding

Licencjat (Lic.), Polish Philology With Specialization In Literary Linguistics And Media Linguistics