Beata Kushner Email & Phone Number

Responsible for managing and completing projects in the global marketing organization.Responsible for the development and execution of project plansCoordination of cross functional teams to ensure critical milestones are achieved

Managed website content team responsible for:- Supporting global content creation on Quest.com, oneidentity.com, syslog-ng.com - Devise content strategy and taxonomy framework with stakeholders - Website translation process- Blog creation and functionality - eCommerceProject management:- Responsible for the development and execution of project plans- Coordination of cross functional teams to ensure critical milestones are achieved

Columbus, Ohio Area

Develop SEO & PPC strategies for internal Performance Monitoring, User Workspace Management, Data Protection, and Desktop Virtualization clients. SEO: -Perform keyword research to find optimal search terms-Optimize selected web pages for targeted term(s) and make necessary tweaks to increase keyword rankings-Monitor organic rankings and metrics to track success-Optimize Press Releases and Media Alerts before they go out on the wire-Track backlink opportunities and dataSearch: -develop PPC campaigns (US & international) based on the business unit's strategy (led generation/awareness)-write ad copy, banner copy and create landing pages for all campaigns-create display, remarketing, and pre-targeting campaigns -A/B testing of ads and landing pages-monitor and analyze resultsProject Management: -assist with various internal projects: lead meetings, create project schedule, keep track of tasks and action items, etc

Prepared a proposal for an internal communications event featuring a virtual audio presentation with PowerPoint slidesAssisted with SEO marketing by giving recommendations for improvement based on results from Google AnalyticsGenerated monthly SEO reports reflecting data from Google AnalyticsWrote copy for various advertisementsWrote a white paper on the intermodal industryAssisted with tradeshow preparationsAssisted with the design and distribution of holiday cards and calendarsEdit content on the Pacer.com website as neededCreated and sent out weekly emails using Emma

Managed eBay- list items, process orders and infringement claimsGenerated daily reports using Google Analytics, tracking visitors, page views, site referrals, and keywordsWrote various product copy for websiteCreated a database for previous research done and wrote overviews of the researchReviewed blogs and testimonials and created a databasePerformed research on various topicsWorked in customer service helping customers resolve problems

In charge of creating, developing, and updating competitive boards with landing pages, emails, and store frontsDeveloped a competitor database tracking promotions, general information, credit card programs, and direct mailersWrote a customer survey which would be e-mailed out once a monthCreated/sent out weekly reports consisting of competitor data Put together CRM marketing bindersGenerated various graphs to be used in presentationCollected past data to find trends and create forecasts

Bs In Marketing And International Business, Marketing, International Business

Activities and Societies: National Honors Society

Mba, Mba

Master Certificate In Is/It Project Management