Beata Linz (Kis) Email & Phone Number

Amsterdam, North Holland, Netherlands

- Leading and developing a high-performing team of CRM channel (Email, SMS, App, etc.) experts, ensuring we deliver exceptional results for our clients.- As a senior strategic consultant, I provide tailored solutions that align with our clients' unique business goals and challenges for Customer Retention- Serving as a major stakeholder and project owner, overseeing the successful implementation of CRM strategies for our diverse clientele.- Leveraging my extensive experience in digital marketing to enhance customer engagement and retention through innovative CRM practices.- Collaborating closely with cross-functional teams to ensure seamless integration of CRM initiatives within broader marketing strategies.- I am committed to continuous learning and staying ahead of industry trends to provide our clients with cutting-edge CRM solutions.- My passion for data-driven decision-making allows me to analyze performance metrics and optimize CRM campaigns for maximum impact.

The Randstad, Netherlands

Netherlands

Early in 2022 together with my co-founders we established a collective of mothers and professionals in marketing. This is Moms in Marketing.Many need or want to take a career break to care for their families, and when they try to reenter the job market, the workforce as they knew it has changed.They face challenges from hiring organizations, their knowledge is outdated and they may have low self-esteem finding themselves at a loss for where to start.It is the collective’s vision to help mothers find their passion again, expand their knowledge and skills, network and work on real projects on a freelance basis when they have time. This allows them to build the balance between family and professional life, rebuild self-confidence and, no less important, regain their financial independence. All the while organizations win with having the hardest working marketing pros on their projects. At Moms in Marketing our purpose is to share and lift each other up as we find the balance between parenting and keeping up with our professional lives.

Amsterdam Area, Netherlands

- Primarily supporting conscious organizations with a good* cause (sustainability, human or animal rights, diversity, biological products, health, etc.) - Helping businesses from small to large with Digital Marketing, Brand Marketing and Email Marketing- Focusing on developing end-to-end consumer journeys with the consumer in the center- Auditing brands' current setups, processes and results, and advising on their right strategies, development opportunities and execution for reaching their targets- Developing new business marketing strategies and tactical plans- Kickstart in executing new strategies, day-to-day operations and training existing personnel - Aiding in hiring and training the expert team necessary for ongoing execution- Educational trainings and workshops- Public speaking, moderating and participating in expert talks, conferences and research papersMy clients have been SMEs including startups and small businesses like BioBebo and Ekhart Yoga, or big corporations like Carhartt and Nikon.

- Conducted comprehensive audits of CRM and marketing automation strategies, including email and mobile marketing, to enhance fundraising communications and drive revenue growth.- Analyzed data and collaborated with stakeholders to develop a market prioritization matrix for UNICEF, identifying key opportunities for engagement.- Audited email content and strategies across various markets to assess maturity levels and pinpoint areas for improvement.- Provided tailored support to markets, optimizing their marketing journeys and automation programs to enhance overall effectiveness.- Developed project roadmaps to address gaps in email marketing programs, driving iterative improvements and performance tracking.- Created detailed materials outlining project findings, roadmaps, and results for the Individual Giving team, ensuring knowledge transfer and future reference.- Hosted webinars and workshops to share best practices, case studies, and insights with global markets, fostering a collaborative learning environment.

Utrecht, Netherlands

Reinventing Global Marketing for the largest airbag cover manufacturer and label converter for the automotive and home appliances industry. Achievements included:- Developing Global Marketing Strategy- Reinventing Global Brand Identity and brand design- Developing Content Marketing from strategy to calendaring and working with Copywriter and Content Marketer for successful implementation - Building new website from new content, design to structure and full revamped user experience- Introducing Email Marketing and Automation with quarterly newsletters, welcome series and lead generation best practices- Support in selecting and launching new CRM system and connecting with MA system- Rolling out Marketing Automation system- Working with and streamlining processes with internal Sales, Engineering, Quality Control, Sales Support and beyond globally- Trade Show participation from stand design, marketing materials, lead generation and nurturing to content management- Overall development of the new Global Marketing team with internal and external talents

Europe

MediaPost Email Insider Summit - Programming Committee member, presenter, panel lead

Amsterdam Area, Netherlands

I joined Nikon European Headquarters and supported them with the several projects for the European market, including:- Conducting Email Marketing Audit and Recommendations- Developing Email Marketing Strategy for Europe- Email Acquisition - GDPR compliance- Email Marketing Process Optimisation - including workshop and continuous process development- Building "One Nikon" Universal Email Template to be used by the Headquarters and the European markets- Salesforce Marketing Cloud implementation - including Audience Builder and Content Builder with new template- Managing major product launches for newest innovation, Mirrorless, via Email channel

Netherlands

- Set cross-category Nike.com strategy, defining seasonal campaigns and bringing them to life from concept creation to photoshoot, execution and reporting- Owned the highest trafficked pages on Nike.com in terms of consumer experience and messaging- Acted as the key link between the Direct to Consumer Retail organisation and Brand teams- Managed and lead a team of 6 direct reports, recruited new and developed talent

Netherlands

- Defined Email strategy and oversaw execution of Nike.com Email program for all categories and cross-category- Optimised end-to-end consumer journeys beyond Email as well to achieve business goals - Delivered premium, personalised, locally relevant and high performing messaging that is distinctively Nike - Set up, lead and mentored a new Centre of Excellence team of 11 people from Email strategy to design, copy and operations

Netherlands

- Managed budget and achieved Email revenue, traffic and conversion goals, increased consumer retention- Balanced Global, Geo and Territory relationships and partnered up with cross-functional teams for successful implementation, testing strategies, targeting and reporting- Lead new design and production process and drove operational excellence- Brought together categories and marketing channels for seamless communications planning and consumer journey execution- Executed further country and language expansion in the Email channel - Managed, mentored and developed the team of Email Marketing Specialists

Netherlands

- Drove email marketing revenue growth in European commerce countries (21 countries, 5 languages)- Developed email marketing campaign strategy, planned and managed calendars- Drove Email acquisition and developed Nike membership journey- Defined target audience and planned relevant email content- Enabled tracking, drove audience selection and reporting of KPIs - Reviewed, monitored and improved results, managed email marketing budget- Planned and executed cross-category and category specific Email programs including localisation end-to-end- Lead, executed and optimised creative production in cooperation with the Design team and coordinated html production via Salesforce- Managed external agencies (Exact Target, Acceleration)- Beyond Email: developed and executed Nike.com promotional plans and strategies

Netherlands

- General administrative support- Event management- Reporting and business updates- Department calendars- Nike.com creative production projects

• Managing delegated account campaigns• Cooperating work between operators, graphic designers and copywriters• Supervising subcontractors• Managing production• Responsible for PR activities (Mitsubishi, Subaru)• Preparing reports and work sheets, preparing invoices and cost estimates• New client development

• Supporting the development of local and regional (CEE) brand activation plans • Co-operation with local creative agencies (brand activation)• Managing regional brand activation budgets • Supporting implementation of local brand activation campaigns’ • Managing the development of Art-Works, PoS Materials • Exchange with the European marketing departments, local trade marketing, supply chain, commercial and media departments

• Supporting the work of trade marketing manager and sales department• Co-operation with creative and media agencies• Designing and managing production of the first product catalogue• Leading focus group research• Managing the development of product art-work

Languages For Business, Marketing

Bachelor Of Arts (B.A.) (Honours), Business, Marketing, Languages (English, German)