Beate Kornfeld Email & Phone Number

Denmark

Metropolregion Kopenhagen

For us, identity is a new way of thinking business – a yet unknown force for driving business development, transformation, organic and inorganic growth and talent attraction. The true benefit of identity is its quality to be a guiding compass for the entire organisation. Working with company identity enables business leaders to identify a path for the future that enhances the inherent unique strengths, secures internal buy-in, and ensures external differentiation. And with this, drives sustainable change.As an experienced international strategist, I work with B2B and B2C companies to unleash their true identity in areas such as business strategy, branding, M&A integration, brand architecture, positioning and Employer Branding.

Odense Und Umgebung, Dänemark

As a strategic planner, I work with our clients on identifying relevant consumer and market trends, brand possibilities, on finding the right positioning for national or international markets and on developing strong communication concepts. My areas of work: Strategy, branding, international branding, insights, trends, communication concepts. With my background from the German advertising industry, I support our Danish clients to be successful in the German market. Export strategy, identifying the potential, cultural differences, positioning, product fit, insights, marketing plan, sales material, SoMe campaigns, websites, ads.

Odense Und Umgebung, Dänemark

Responsible for developing international campaigns.

Düsseldorf

At TBWA, one of the leading advertising agencies in Germany with 150 employees in Düsseldorf, I was the responsible and leading strategist for the biggest client HENKEL BEAUTY CARE. In my position, I advised the marketing teams of the brands GLISS, SYOSS, GOT2B, DIADERMINE and others regarding communication and brand strategy, brand management, global campaign development, consumer trends and research. Closely working together with the marketing teams, we developed several successful, integrated global campaigns for brand relaunches, brand and product launches or we delivered tactical marketing solutions. Within the agency team, I supported the development of digital / SoMe campaigns, due to my digital background. With my strategic brief, we were able to repeatedly win new business from Henkel. Working language: English

Düsseldorf Und Umgebung, Deutschland

Jan 2015 – Nov 2016: Senior Strategic Planner @ Havas WW Düsseldorf At HAVAS, the third biggest HUB agency in Europe, I was the responsible strategist for the client SCHOLL/ RECKITT BENCKISER and like this, part of the leading team that manages the brand SCHOLL for the ENA HUB (EUROPE + NORTH AMERICA) on an international level. SCHOLL is the worlds leading foot care brand and launches several new products every year. As the leading strategist, I was responsible for developing the positioning for every product launch and for adjusting the communication strategy for product developments. These projects included market and trend analysis as well as supporting the creatives in developing strong campaigns. Additionally, it was part of my position to advice the client on planning and conducting research as well as to work closely with the creatives to ensure successful consumer test results. As a member of the HUB team, I also developed a solid experience in adjusting communication according to cultural differences and broadened my deep consumer understanding to an international level. Working language: English

Köln Und Umgebung, Deutschland

The creative, formerly independent agency (now WPP) Zum goldenen Hirschen (ZgH) is in Germany well known for brave and outstanding campaigns that create PR buzz and WOM. In 2010 I was hired for the team in Cologne to drive the change process into the digital future of the agency by growing the SoMe expertise and the according business for ZgH Köln. As the SoMe department head, I worked pro-active and self-respondent and was responsible for all referring projects from strategy to implementation as well as for hiring, training and supervising staff. At the same time, I was the leading strategist of ZgH Köln and part of several New Business projects. I gained a thorough business acumen in various branches and markets and won clients from Insurance, Finance, Media, Regional Branding, Retail and others. During this time, I learned how to meet aggressive deadlines in a fast pacing environment and still pay attention to the details. As the leading strategist, I was also working for the biggest client Pernod Ricard, and worked on projects like the re-positioning of RAMAZZOTTI in the German market, the international launch of LILLET or the international brand development of MALIBU, ABSOLUT or HAVANA Club. Working languages: German and English

Power Mba

Democratizing the MBA via digitalization, the Power MBA offers me the possibility to grow and learn besides my full-time position..

Magister, Communication Science, Business And Psychology, 1,7