Mobility-as-a-Service (MaaS) is a much-talked about term in the transportation industry and in transport policy. The goal of MaaS is a shift away from personally-owned modes of transportation and towards mobility solutions that are consumed as a service. Such solutions are typically enabled by digital technologies and platforms. MaaS systems might combine transportation services from public and private transportation providers, like train and carsharing services, through a unified portal to create and manage journeys, which users can pay for with a single account. MaaS offers travellers mobility solutions based on their travel needs.The purpose of this book is to take stock of recent trends and developments in MaaS, and so provide readers with an overview of progress, challenges, opportunities, and the likely future direction of the field. The book begins by addressing the history of MaaS and its defining principles, then explores enabling technologies and business models. The different opportunities and challenges of implementing MaaS are examined for urban and rural areas and for regional travel. The challenge of integration is discussed, followed by the role of MaaS in different spheres of transportation, including mass transit, shared transport, demand responsive transport, and active travel. The role of mobility hubs is also reviewed. The final chapters of the book cover policy and regulation, and the likely future outlook and next steps for MaaS.Co-authored with James Gleave to offer a multi-perspective approach to MaaS.

Understanding the new mobility agenda, articulating the building blocks of transport innovation, distilling solutions and delivering change.My work in this field includes writing the first Annual Survey of Mobility as a Service (published 2017, Landor Links); policy papers on openness, autonomy and Mobility as a Service for TravelSpirit Foundation and research into open data in transport for the Open Data Institute (with TravelSpirit Foundation). My portfolio includes practical work with CarTap and Carrie Delivery to build use cases for their novel technology, as well as extensive work in communications and social media.

Makepiece...Unique, beautiful, desirable design, sustainable knitwear, made in England from British wool and our own flock.In founding Makepiece I created a small but perfectly formed designer knitwear brand with a strong brand identity and a fan network around the world.Marketing and communication:∙ Annual communications strategy and plan - taking our product to people through events, launches, stores, pop-ups, media and social media;∙ Social media engagement including regular dialogue on Facebook, Twitter, Google+, Tumblr, Vimeo, Flickr, and Pinterest with news, offers, videos and beautiful images;∙ Engaging and content-rich website with search engine optimisation;∙ Direct mail and email newsletters to customers and supporters;∙ Local, regional and national media. Makepiece has featured on BBC Radio 4, in all the broadsheet newspapers, regional media and magazines and on a variety of blogs;∙ Tracking via sales, Google Analytics, Klout and Hootsuite.Content creation from our products, production processes and events including:∙ Copywriting;∙ Website, all point of sale, labels, leaflets and social media;∙ Image / video production;∙ Events, launches, photocalls Highlights:∙ Seven seasons exhibiting at London Fashion Week - creating the exhibit and leveraging sales through media and social media engagement∙ Pop ups and stalls supported by social media and as promotional tools∙ A road show of in-store brand presentations to support pop ups and retailers with resulting media coverage∙ Fashion shows from London and Paris to Kettlewell creating social and traditional media engagement∙ Editorial shoots for over ten seasonsBusiness management including:∙ Planning annual calendar, production schedules and staffing∙ New product costing and pricing∙ Ongoing business planning and forecasting, financial monitoring and reporting

The Engine Oil Behind 'Mobility as a Service'TravelSpirit is an openly governed community and source code commons for collaborative open source projects supporting Mobility as a Service products and services.

Working to ensure more people understand and use car clubs, bike share, car sharing and shared transport.Developing profile and thought leadership through:• Communication of key research findings in reports, briefings, infographics and case studies;• Media work including columns and opinion pieces, distributing media releases, responding to media enquiries and maintaining relationships with key journalists;• Social media profile development;• Development of events and workshops;• Outreach to raise our profile at conferences and events and through the inclusion of our research and messages into key publications;• Delivery of a new website and online information bank;• Management of a new car club API;• Impact monitoring and analytics online and in the media.• Brand management including launching Bikeplus and developing the joint Carplus Bikeplus brand.

∙ Creating successful partnerships with other organisations to fund and deliver training projects ∙ Successful funding bids and management of multimedia projects, including funder reporting and engagement∙ Delivery of high profile annual Mental Health Media Awards at BAFTA, increasing profile, judge and entry quality, and sponsorship year on year∙ Management of small public relations and marketing team delivering the organisations public relations, marketing and branding work including: ∙ Creation of media skills training course ∙ Creation of direct marketing programme to distribute training materials and courses, creating a new revenue stream ∙ Corporate identity management including new logo and branding

Communications planning and delivery including:∙ Local media strategy and delivery including media releases, press briefings and photocells∙ Tenant communications including newsletter, website and leaflets∙ Event organisation for partners and stakeholders∙ Planning and managing the communications budget

∙ Campaign planning with relevant research and legal staff;∙ Campaign strategy creation and presentation, through both written materials and international campaign briefing workshops including training West African national campaign coordinators in Sierra Leone;∙ Campaign material creation including commissioning leaflets and briefings as well as innovative materials such as a set of postable mini-graphic novels, work with pro bono advertising agency on adverts;∙ Managing the creation of an award-winning website for the Refuge! campaign;∙ Fundraising for the 50th Anniversary of the UDHR online campaign.

∙ Campaign material production∙ Organising campaign logistics∙ Arranging meetings, writing briefings and general administration