Beate Pettersson

Beate Pettersson Email and Phone Number

Brand Marketing Manager @ LUPUS FODER AB
Stockholm, SE
Beate Pettersson's Location
Greater Stockholm Metropolitan Area, Sweden, Sweden
Beate Pettersson's Contact Details

Beate Pettersson work email

Beate Pettersson personal email

About Beate Pettersson

I bring extensive experience in brand and marketing communications, with a proven track record of leading teams and delivering successful brand and marketing initiatives in fast-paced, global environments.My experience includes but is not limited to:• Knowledge with B2B, B2C as well as Experiential marketing and MLM.• Leading creative teams, including art directors, graphic designers, copywriters, and content editors where I take on the day-to-day responsibilities making sure we all are working towards clear and common goals.• Developing and launching creative marketing campaigns that strengthen the brand strategy, utilize data and analytics to assess performance, and support ongoing optimization to unlock new growth opportunities.• Aligning brand work with the company’s overall business goals, ensuring consistent brand messaging and visual identity across all channels.• Reporting of key performance indicators (KPIs).• Responsible for driving many parallel communication projects regarding branding, sustainability, sales- and educational material, internal employees, and fast-moving consumer goods (FMCG).• Project managing international and local conferences and events as well as webinars and live events for Social media, partaking in the entire process from concept to implementation, with a focus on the brand, inspirational concepts, and informational content.• Responsible for vendor agreements, from conference construction, photo- and film production to external resources.• Creating relationships with clients and stakeholders within different global markets.• Developing and streamlining creative processes, focusing on flexible and agile working methods.

Beate Pettersson's Current Company Details
LUPUS FODER AB

Lupus Foder Ab

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Brand Marketing Manager
Stockholm, SE
Website:
lupus.se
Employees:
13
Beate Pettersson Work Experience Details
  • Lupus Foder Ab
    Brand Marketing Manager
    Lupus Foder Ab
    Stockholm, Se
  • Lupus Foder Ab
    Brand Manager
    Lupus Foder Ab Jan 2024 - Present
    • Responsible for the company’s flagship brands in the Swedish and Norwegian markets.• Developing marketing plans and brand strategies, and overseeing content creation for all marketing touchpoints, including new product launches.• Managing the marketing budget to effectively support business goals.
  • Assa Abloy Group
    Global Brand Manager
    Assa Abloy Group Nov 2021 - Feb 2024
    Stockholm, Se
    • Manager of the creative team, including budgeting, recruitment, employee salary and development discussions.• Responsible for the long-term and day-to-day operations aligning with overall brand strategy, and continuous improvement of processes, including data analytics.• Supporting regions and markets with marketing plans and strategies and overseeing the implementation of brand guidelines, marketing campaigns, and content creation for all channels.
  • Assa Abloy Group
    Global Brand And Marketing Project Manager
    Assa Abloy Group May 2021 - Nov 2021
    Stockholm, Se
    • Safeguarded the company’s brand development and guidelines.• Managed many different projects enhancing the brand experience across all channels and touchpoints.• Developed brand marketing material and campaigns, and produced trainings across the organization.
  • Oriflame Cosmetics
    Global Creative Project Manager
    Oriflame Cosmetics Feb 2017 - Dec 2020
    Schaffhausen, Schaffhausen, Ch
    • Led marketing initiatives and project teams of Art Directors, Designers and Copywriters.• Produced multiple parallel marketing and communication projects for the company’s 60+ markets.• Budget responsibility, as I worked closely with cross-functional teams and stakeholders.
  • Oriflame Cosmetics
    Global Project Coordinator
    Oriflame Cosmetics Jan 2014 - Feb 2017
    Schaffhausen, Schaffhausen, Ch
    • Coordinated initiatives and activation campaigns for Wellness products.• Ensured the creative project team delivered material on time and under budget.• Managed the creation of brand and educational material for events and global conferences.• Managed the process, from start to finish, of a printed quarterly Wellness catalog, including model- and product photo shoots.
  • Oriflame Cosmetics
    Global Art Director
    Oriflame Cosmetics Jan 2010 - Dec 2013
    Schaffhausen, Schaffhausen, Ch
    • Worked closely with the company’s 60+ markets to understand their many needs – creating suitable sales material, trainings, design, product artwork, and brand communication material.• Planning and production of yearly global Wellness conferences.• Creation of sales and marketing product campaigns with launches in all channels, including photo shoots and video production.• Responsible for the department’s catalog creation and production.
  • Swedavia Ab (Fka Luftfartsverket)
    Art Director / Designer
    Swedavia Ab (Fka Luftfartsverket) Aug 2009 - Dec 2009
    Stockholm Arlanda, Se
    Our clients were both the vendors within the building and businesses that purchased advertising to get displayed within the airport. Main responsibilities:• Created profiles, logos and corporate identities. • Designed event materials, signs, roll-ups etc.
  • Bcbgmaxazria Factory Store At Prime Outlets
    Sr. Graphic Designer
    Bcbgmaxazria Factory Store At Prime Outlets Jan 2009 - Mar 2009
  • One World Live
    Art Director
    One World Live Oct 2007 - Nov 2008
  • Murad
    Designer
    Murad Jan 2007 - Nov 2007
    El Segundo, California, Us
  • Dr. Schulze'S American Botanical Pharmacy
    Graphic Designer
    Dr. Schulze'S American Botanical Pharmacy Jul 2005 - Dec 2006
    Marina Del Rey, Ca, Us
  • Beate Johansson Design
    Freelance Graphic Designer
    Beate Johansson Design Nov 2004 - Jul 2005
  • Kaching Creative
    Graphic Designer
    Kaching Creative Aug 2002 - Nov 2004

Beate Pettersson Skills

E Commerce Beauty Industry Art Beauty User Interface Design Graphics Advertising Art Direction Cosmetics Packaging Creative Direction Image Manipulation Typography Layout Visual Communication

Beate Pettersson Education Details

  • California State University, Long Beach
    California State University, Long Beach
    Art - Graphic Design
  • Santa Monica College
    Santa Monica College
    General Ed

Frequently Asked Questions about Beate Pettersson

What company does Beate Pettersson work for?

Beate Pettersson works for Lupus Foder Ab

What is Beate Pettersson's role at the current company?

Beate Pettersson's current role is Brand Marketing Manager.

What is Beate Pettersson's email address?

Beate Pettersson's email address is be****@****ail.com

What schools did Beate Pettersson attend?

Beate Pettersson attended California State University, Long Beach, Santa Monica College.

What skills is Beate Pettersson known for?

Beate Pettersson has skills like E Commerce, Beauty Industry, Art, Beauty, User Interface Design, Graphics, Advertising, Art Direction, Cosmetics, Packaging, Creative Direction, Image Manipulation.

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