I started my business when few people were talking about sustainability or reusing anything least of Christmas crackers! Was I mad? Well it was a hard sell to begin with but I stuck with it as I believed it was the right thing to do.'Keep This Cracker' is a reusable alternative to standard disposable crackers. What makes these ones special is that you can pull them like normal crackers only they don't tear. Simply put them back together with a new snap.Drawing on 20 years experience designing and developing gifts for the high street retail market I had a flash of inspiration. Many prototypes later, the first Reusable Christmas Crackers were launched at the Home & Gift Fair in Harrogate. Since then I have continued innovating and improving the products to make the offering even more sustainable and plastic free. My latest invention, the ecosnap® is a low-noise alternative to standard (noisy) snaps, and the new packaging is reusable and compostable too. All products and packaging are made in UK.See my website for the full collection and the blog page for all my musings.BeaSpecialities: design, creating concepts, product development, packaging, surface pattern.