Responsibilities• Coordination and Supervision — Coordinate, manage and monitor the workings of various departments in the organization.• Financial — Review financial statements and data. Utilize financial data to improve profitability. Prepare and control operational budgets. Control inventory. Plan effective strategies for the financial well-being of the company.• Best Practices — Improve processes and policies in support of organizational goals. Formulate and implement departmental and organizational policies and procedures to maximize output. Monitor adherence to rules, regulations and procedures.• Human Resources — Plan the use of human resources. Organize recruitment and placement of required staff. Establish organizational structures. Delegate tasks and accountabilities. Establish work schedules. Supervise staff. Monitor and evaluate performance.• Production — Coordinate and monitor the work of various departments involved in production, pricing. Monitor performance and implement improvements. Ensure quality of products. Manage quality and quantity of employee productivity.  — Monitor, manage and improve the efficiency of support services such as IT, HR, Accounts and Finance. Facilitate coordination and communication between support functions.• Sales and Marketing and Customer Service — Manage customer support. Plan and support sales and marketing activities.• Strategic Input — Liaison with top management. Assist in the development of strategic plans for operational activity. Implement and manage operational plans.·Planning and controlling change.• Managing quality assurance programs.• Researching new technologies and alternative methods of efficiency.• Setting and reviewing budgets and managing cost.• Overseeing inventory, distribution of goods and facility layout.

• Partners & Stakeholder management of sponsorship between the Partners and SportPesa • Experiential marketing strategy creation and implementation through partnerships • Create sponsorship accounts strategy and implementation for Rugby (KRU & Kenya Harlequins) Boxing (Kenya Boxing Association) & Rally (SportPesa Rally team) Football (Kenya Premier League), Gor FC, AFC FC, Arsenal FC, Hull city FC, Southampton FC and Everton FC. • Organizational Marketing team and strategy to convert the sponsorships to a product gain through their fans in on ground activation.• Create and control annual budget projects and ensure that the projects remain within budget.• Ensure availability of activation merchandise and branding tools and maintain reorder level.• Ensure ROI on activation exercise.• Ensure projects leads to enhance brand visibility on every event and activation.• Organize CSR activities for the company.• Action on research with research companies to ensure the brand stays in touch with the market• Responsible for creating events with visibility of the brand with the relative agencies.

• Assisting and supporting the Assistant Marketing Manager Projects in their daily duties.• Coordinate activities, resources and information on projects. • Assist in creative execution of projects• Working with the team to remove blockers and ensure smooth interactions between projects leads.• Ensure timely execution of projects within schedule• Track, analyse and projects in conjunction with projects lead• Ensure the project leads have the right tools to bring the project to life.• Resolving any financial queries that are raised, including timely communication if extra budget is needed.• Overseeing procurement and communicating to procurement manager any issues arising• Ensure merchandise to run the projects is procured on time.• Developing training and briefing material for staff.• Keeping in close contact with key project members and decision makers• Track and report project progress• Ensure proper brand representation during projects execution – Proper use of Logos and placement• Ensure ROI on the projects.

o Responsible for market development in order to deliver volume and value targetso Developed and implementation of marketing strategies, plans and tacticalPreparation of sales proposals o Liaised with the stake holders, distributors, traders’ hotels, key accounts and all outlets where cigarettes are soldo Developed and implemented of integrated marketing campaigns that will improve and promote sale of the company productso Customer Relationship Managemento Ensured optimal stock levelso Organized and participated in trade exhibitionso Managed financial accounts and territory assetso Managed receivables and cash collectiono Undertook market research and customer surveyso Prepared regular marketing reports

o Liaised with distributors, safari companies, stockists, hotels and restaurantso Build visibility for value wineso Implemented and executed all plans for hotels and lodgeso Provided direction and implement clients` requirementso Sought out new clients and develop clientele by networking to find new customers and generate lists of prospective clientso Developed and managed relevant client databaseso Produced development & planningo Supported overall corporate marketing initiativeso Search actively for new clientso Carried out market research, competitor and customer surveyso Developed business strategies according to the needs of the cliento Any other related duties assigned to you from time to time

o Handle all travel agents and corporate client servicing and relationso Constantly collect and gather other airline/competition practice datao Estimated market sales potential in units and value per month and annuallyo Established a rapport and maintain contact with contract clients and potential clientso Developed an efficient route to market plan and implemento Planned and delivered monthly, weekly and daily sales targets o Identified sales prospects and contacts these and other accounts as assignedo Managed route plans and customer calls by ensuring market coverage within plano Coordinated implementation of merchandising and promotional activitieso Collected and collated market intelligence/research on competitor activities and other market trends for competitive advantageo Determined and coordinated of territory reporting and communication requirements