∙Support execution of client's brand.com monthly plans to achieve business objectives∙Communicate with client brand managers to understand their needs and upcoming brand development∙Prepare weekly report by compiling sell-through data, internal forecast, Google analytics traffic and engagement data for management presentation∙Collaborate with designers and copywriter on brand’s ad and graphic production, including social media ad copy, EDM and web graphics∙Implement day-to-day site refreshes using Content Management System, HTML and CSS to ensure proper UI functioning∙Set up and examine discount settings by UAT∙Report brand.com abnormality or interface issue to QA Team through Jira to improve user experience

•Formulated and executed sales campaigns of supplier's fine wines on company website, social media channels (Facebook & Instagram of Sovy Wine), Google Ads and eDM•Evaluated orders and sales statistics •Provided customer online support•Expanded Mainland B2B client base•Analyzed monthly site traffic through Google Analytics and modified website & app UX designs•Supervised junior staffs in copywriting and video production

•Formulated and executed online marketing initiatives daily on company website, social media promotion (Facebook, Instagram) and eDM•Worked closely with Business Director to develop marketing strategies for key accounts•Tracked campaign analytics to review conversion and overall performance•Liaised with vendors and foreign buyers to ensure offline promotion events, e.g. HKTDC ICT Expo, Book Fair, can be operated in a smoother manner•Participated in the planning and production of marketing materials, including display ad banner, eDM, website material, online shop design, etc.•Supervised and trained interns and temp staff in accomplishing event promotion and daily ad-hoc tasks

• Accomplished more than 300 successful calls for yearly project of Student Development Services-- alumni 10-year longitudinal survey