- Developing FIOL’s global brand strategy to strengthen positioning across key international markets (Canada, US, UK, Europe).- Leading the FIOL Master competition to enhance the brand’s presence in the mixology space and build consumer engagement.- Managing multi-channel marketing plans (digital, PR, events), aligning them with business goals and achieving measurable growth in awareness and relevance.

- Launched, and managed Ca’ Select, the flagship brand house for Select Aperitivo, establishing it as a key brand asset.- Independently handled all operations, including marketing and events, ensuring long-term financial sustainability.- Developed innovative strategies to position Ca’ Select as a hub for cultural events and brand storytelling.

Developed innovative food and beverage formats for high-traffic retail environments, aligning brand strategy with consumer needs and improving market positioning

Select Aperitivo:- Spearheaded the global relaunch of Select Aperitivo by creating a refreshed brand identity and communication strategy.- Expanded the brand’s international presence through strategic partnerships and effective go-to-market strategies.- Led high-impact digital campaigns to enhance visibility and consumer connection.Vecchia Romagna:- Launched two premium products: Riserva Tre Botti and Riserva 18 years.- Developed innovative marketing strategies to elevate the brand’s position within the premium spirits market.