Beatrice Adler Email & Phone Number

Stockholm, Se

Sweden

Stockholm, Sverige

Head of Digital and Product Owner for Mitt Kök and Allt om Mat - two of the largest food & drink oriented websites in Sweden, reaching over 1,3 million unique visitors per week.I managed a team of journalists and web editors, and was responsible for development of the team members as well as recruiting. In addition, I acted as a team lead/project leader with members of the tech- and product team, working closely with developers, UX-designers, CRO-experts and Web Analysts to improve the performance of the websites.Key responsibilities:• Revenue and budget • Traffic acquisition• Owning the technical backlog • Engaging and converting content creation • SEO optimization• Other marketing activities (collaborations, ads, etc.)

Digital business developer for a range of digital magazines in the Bonnier Lifestyle Group (including some of Sweden’s largest lifestyle magazine titles such as Allt om bilar, Hälsoliv, Allt om resor, Mitt kök, Allt om vin and Leva & bo.)My main responsibility was to create and develop new business models and collaborations to drive additional revenue on top of the regular ad sales. I worked as a project leader in cross-functional teams with members from the different magazines. Examples of projects include:- New e-commerce for Leva & Bo- Wellness app development for Hälsoliv- Co-lab with Winefinder for Allt om vin

Stockholm, Sweden

In my role as Head of Content I lead a team of writers, managing all WGP’s content productions as well as giving lectures on the theme digital strategy and SEO to our clients. I have also been a speaker at Webbdagarna twice and lead a popular one day SEO-education at IDG Academy. As an SEO consultant I helped companies in highly competitive markets develop and implement new digital strategies which ultimately led them to increase both traffic and profit. Working with both on- page and off- page SEO. In my portfolio you can find popular brands such as: Expressen, Skansen, Söderberg och Partners, Polarn och Pyret, Brothers, Outnorth, ATEA, Forex, Holmen Skog, CDON, Lendo, Media Value, IDG, HSB Stockholm och LYKO.

Helping both small, medium and large businesses to build and improve their online brand presence. Conducting keyword research, increasing website traffic and come up with improvement strategies to ensure the best possible user experience.

In charge of Castrol’s digital media, sponsorship, webshop, press room and events. My focus was on start-up, entertainment and development of the company’s social media for the Nordic market. I was also involved in the production of newsletters, printed brochures, advertisements and banners.

Project Management

• Leadership development - focusing on coaching, feedback and conflict management • Knowledge of preparation, implementation.

Digital Marketing Manager

• Journalism and communication • Strategy and production for digital channels such as: - Web, SEO, SoMe, newsletters etc. • Operational.