Groupe Account Director : TikTok, Ile-de-France Mobilités, Diabeloop, - Launch of Tiktok #rentréeLittéraire2022 operation: recruitment campaign and coaching of non-Tiktoker. More than 360 videos under the #.- Imagine R: new brand positioning and brand identity. Development of partnerships. In charge of all digital communication: Newsletters, SoMe (daily communication)- Diabeloop: Launch of a new brand campaign. creation of brand content such as podcast, talks, interviews...- Member of the Comex.Account director: WWF France CRM : - mapping of WWF offer, - creation of new target segmentation (building personae), - identification of their path to purchase - creation of customized customer programmeOperational: - Development of 360° campaigns (print & digital) - Launch of the new WWF app (branding, PR, SoMe, influencer strategy)Institut Pasteur - In charge of the organisation and coordination of the Pasteurdon: TV, print, event, website, SoMe. - Work on the brand fundraising print & digital campaigns.Account supervisor: P&G Wella (Salon Professional division). - Work in English- Supervision of the brand global communication B2B & B2C- Contributed in all the strategic decisions and the brand re-stage - Supervised global campaign development including extensive B2B toolkits (print & videos, in-salon material, sales force kit, education program…)- Organized several beauty photo shoots - Established a successful relationship with client and external partners Michelin & BFGoodrich: - Strategy & development of the brands’ promotional campaigns on more than 20k point of salesAccount executive: P&G Braun, HP, Nissan, Mondelez, - Responsible for developing and executing global campaigns from briefing to final delivery- Analysed POS challenges regarding retailers, brands and categories- Selected among international employees for a 3 months exchange at Integer’s head office in Colorado