Béatrice Atallah Email & Phone Number

Béatrice Atallah is a Group Account Director at Auditoire Shopper ( ex- integer France) at AUDITOIRE SHOPPER. They possess expertise in shopper marketing, retail marketing, advertising, fluent english, spanish and 13 more skills.

Listed skills include Shopper Marketing, Retail Marketing, Advertising, Fluent English, and 14 others.

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  Group Account Director

  Auditoire Shopper

  Dec 2009 - Present - Ville De Paris, Île-De-France, France

  Groupe Account Director : TikTok, Ile-de-France Mobilités, Diabeloop, - Launch of Tiktok #rentréeLittéraire2022 operation: recruitment campaign and coaching of non-Tiktoker. More than 360 videos under the #.- Imagine R: new brand positioning and brand identity. Development of partnerships. In charge of all digital communication: Newsletters, SoMe (daily communication)- Diabeloop: Launch of a new brand campaign. creation of brand content such as podcast, talks, interviews...- Member of the Comex.Account director: WWF France CRM : - mapping of WWF offer, - creation of new target segmentation (building personae), - identification of their path to purchase - creation of customized customer programmeOperational: - Development of 360° campaigns (print & digital) - Launch of the new WWF app (branding, PR, SoMe, influencer strategy)Institut Pasteur - In charge of the organisation and coordination of the Pasteurdon: TV, print, event, website, SoMe. - Work on the brand fundraising print & digital campaigns.Account supervisor: P&G Wella (Salon Professional division). - Work in English- Supervision of the brand global communication B2B & B2C- Contributed in all the strategic decisions and the brand re-stage - Supervised global campaign development including extensive B2B toolkits (print & videos, in-salon material, sales force kit, education program…)- Organized several beauty photo shoots - Established a successful relationship with client and external partners Michelin & BFGoodrich: - Strategy & development of the brands’ promotional campaigns on more than 20k point of salesAccount executive: P&G Braun, HP, Nissan, Mondelez, - Responsible for developing and executing global campaigns from briefing to final delivery- Analysed POS challenges regarding retailers, brands and categories- Selected among international employees for a 3 months exchange at Integer’s head office in Colorado